List Building & Affiliate Marketing

HOW TO BUILD A LONG TERM, SUSTAINABLE ONLINE
BUSINESS FROM SCRATCH THAT PAYS FOR LIFE WITH
LIST BUILDING & AFFILIATE MARKETING!
gaurabborah.com

ABOUT ME
• Average
26
years
old
guy,
left
my
job
officially
in
2014
Jan
(Cognizant)

to
take
up
Internet
Marketing
full
time
• I
come
from
a
middle
class
family
– my
father
is
a
retired
Ex-‐Army

serviceman
• My
life
has
totally
changed
in
the
last
4-‐5
years,
cars,
house,
foreign

vacations,
own
office
• In
last
4
years,
I
sold
over
$2MM
worth
of
digital
products
online
both

as
an
affiliate
marketer
and
vendor
• What
I
love
most
about
IM
– Time
&
Freedom!

THE BREAKTHROUGH!
LIST BUILDING

Traffic
Sources
Social
Media
Websites/SEO
PPC
Media
Buying
Affiliate

Offer
WHAT MOST AFFILIATES DO?
Low
Conversions,
Not
Able
To
Follow
Up,
Need
To

Keep
Driving
New
Visitors

Traffic
Sources
Social
Media
Websites/SEO
PPC
Media
Buying
Affiliate

Offer
1Squeeze
Page/
Opt-‐in
Form
Email
List
WHAT SUPER AFFILIATES DO?
Build
personal
relatioship
High
conversions,
more
affiliate

commissions,
mail
them
more

offers,
provide
value
– build
brand
Affiliate

Offer
2
Affiliate

Offer
3…n

WHY BUILD AN EMAIL LIST?
• YOUR
LIST
IS
YOUR
BUSINESS
&
LONG
TERM
ASSET!
• 80%
of
the
people
leave
your
website/offer
without
taking
any
action
• What
if
you
can
capture
30-‐60%
of
those
visitors
and
market
to
them

again
and
again?
Awesome
Right???
J
• Asset
that
you
can
leverage
again
and
again
• FREE
Traffic
on
demand

• More
personal
communication,
NO
distractions
• Much
easier
to
build
relationships
and
get
sales

THE BIG PICTURE!
• 100
subs
or
100,000
subs
=
SAME
AMOUNT
OF
WORK!
• GOAL
-‐-‐>
Reach
your
1st 5000
subscribers
FAST =
easy
$1000
-‐
$3000/month
(30
days)
• You
need
2
things
to
achieve
that
1. A
proper
affiliate
system
(funnel)
in
place
(90%)
2. Master
just
1
traffic
source
(10%)

IMPORTANT - BEFORE YOU GET STARTED!
• Don’t
pick
up
a
product
– pick
up
an
evergreen
and
profitable
niche

(so
you
can
sell
related
products
to
them
again
and
again)
• 3
BIGGEST
niches
– Health,
Money
&
Relationships
• Find
at
least
4
related
products
to
begin
with
– learn
more
about

them,
make
sure
they
are
high
quality
and
you’ll
be
proud
to
promote

them.
(buy
them
if
needed)
• Where
to
find
products
-‐-‐-‐ Clickbank,
JVZOO,
W+,
Maxbounty,
Peerfly,

Vcommission,
Adsnexus...

1. THE SIMPLE 3-PAGE AFFILIATE FUNNEL SETUP
SQUEEZE

PAGE/
LEAD

MAGNET
THANK

YOU
PAGE
DOWNLOAD
PAGE
Free
Report,
Video,
cheat
sheet,
Plugin,
mindmap
Add
them
to
your
FB
group
Remind
them
on
the
offer
Download
AFFILIATE

OFFER/
OWN

OFFER/
CPA
OFFER
Clickbank,
jvzoo,

w+,
CPA

offer..anything
Preframe/
Presell

the
aff
offer
RETARGETI
NG
ADS

THE 30 DAY EMAIL SEQUENCE
• People
only
buy
from
whom
they
KNOW,
LOVE
AND
TRUST!
• Day
1
– 3
-‐ building
relationship
with
your
new
subscriber,
tell
them

about
yourself,
your
story,
what
they
can
expect
from
you.

• Day
4-‐10
– Promote
Affiliate
offer
1
• Day
11-‐16
– Promote
Related
Affiliate
offer
2
• Day
17-‐23-‐ Promote
Related
Affiliate
offer
3
• Day
24-‐30
– Promote
Related
Affiliate
offer
4

CREATING YOUR 1st LEAD MAGNET
• AIM
– Pre-‐sell/Pre-‐frame
the
Affiliate
Offer
You
Promoting
• 3
ways
to
create
a
high
converting
lead
magnet
• Teach
them
what
to
do,
sell
how
to
do
it
• Teach
how
to
do,
sell
what
to
do
• Teach
what
and
how
to
do
it,
sell
the
tool
that
makes
it
easy/fast/automate
to

get
results
• Make
it
short,
quick,
easily
consumable
in
10-‐15
min
• New?
Buy
some
high
quality
PLRs
and
edit
them,
give
it
your
twist,

your
soul
http://plr-‐mrr-‐products.com ,

http://downloadplrproducts.com

1.1 SQUEEZE PAGE
Tools
I
Use
– Leadpages,
Clickfunnels,
Optimizepress 2,
Instabuilder
http://gaurabborah.com/lifelongprofits
http://gaurabborah.com/copymyfunnel

1.2 THANK YOU PAGE / PRE-FRAME PAGE
http://gaurabborah.com/cmf-‐buyerslistblueprint/
http://gaurabadsnexus.clickfunnels.com/thank-‐you12296751

1.3 DOWNLOAD PAGE
http://adsnexus.com/download_lifelongprofits/

THE KEY IS IN THE FOLLOW UP!
Break
even
follow
up
emails Make
sure
you’ve
few
high
ticket

offer
in
your
follow
ups

THE KEY IS IN THE FOLLOW UP + RETARGETING!

2. TRAFFIC – THE TRUTH
• Traffic
is
not the
problem
– conversions
are…
• There
are
tons
of
Free
&
Paid
traffic
sources
out
there
– FB
ads,
Bing,

Adwords,
Solo
Ads,
PPV,
media
buying,
Native,
Instagram
etc etc…

• But
you
need
to
master
just
1
– only
then
move
to
another
traffic
source
• Already
have
a
blog/fanpage with
traffic?
AWESOME
– just
plug
this

funnel
in
and
you’re
set
to
go
J
• Once
you
have
your
system
ready
as
I
showed
you
in
the
previous
part,
all

you
need
to
do
is
keep
feeding
your
funnel
with
targeted
traffic
and
funnel

take
care
of
itself…
(I’ll
show
you
my
results
with
the
same
funnel
in
the

end,
stay
tuned)

2.1 FREE TRAFFIC FROM FACEBOOK
• Step
1
-‐ Create
a
Facebook
profile

• Step
2
-‐ Find
relevant
&
highly
active
Facebook
groups,
engage
in

conversations,
provide
value
• Step
3
-‐ Add
friends
who
are
related
to
your
niche
(from
groups,
friends
of

influencers)

• Step
4
-‐ Treat
your
Facebook
profile
seriously,
post
personal
stuff,
post

helpful
links,
questions
-‐ engage
with
others
• Step
5
-‐ Every
week,
make
1-‐2
post
about
your
FREE
lead
magnet
and

direct
them
to
your
squeeze
page.
Simple! J
• This
works!
My
students
have
build
5-‐6
fig/year
business
just
interacting

with
people
on
Facebook

FACEBOOK ADS (WHAT YOU NEED TO KNOW)
• They
can
get
really
expensive
if
you
don’t
have
a
funnel
in
place
• Conversion
Ads
à they
work
best
for
me,
build
your
Facebook
pixal,

more
conversions
you
get,
cheaper
it
gets
over
the
time
• Whom
To
Target
à custom
audience
from
your
website/landing

page,
lookalike
audience
people
who
converted/buyers,
targeting
–
influencers,
celebrities,
magazines,
websites/blog
etc.
• What
Ads
Work
Best
à Newsfeed
ads
-‐ most
people
on
Facebook
are

to
see
what
their
friends
are
doing,
read
and
share
stories.
I
do
the

same
thing,
I
include
a
story
in
my
ad
copy
and
in
the
end
I
send
them

to
my
squeeze
page.

Run
a
small
Engagement
Ads

First
To
Build
Up
Social
Proof

OTHER PEOPLE LIST (OPL)
• Leverage
the
hard
work
of
others
who
have
already
build
an
email
lists

and
done
all
the
hard-‐work
for
you.
• Popularly
called
Solo
Ads
– a
person
with
an
email
list
will
mail
about
your

offer
to
their
list
with
a
link
to
your
squeeze
page.
• Bonus
Spot
on
other
people
Product
Launches
• Where
to
buy
solo
ads
from?
• Step
1-‐-‐ Go
To
Google,
search
for
“niche
keyword
+
blog/forum”
• Step
2
– Find
at
least
20
websites
that
has
a
opt-‐in
form
on
their
site,
that
means

they
are
building
an
email
list.
• Step
3
– Contact
them,
ask
if
they
are
willing
to
do
a
solo
ad
for
you!
• Metrics -‐ 10k
list,
1500
opens,
400-‐600
clicks,
$200
solo
ad
– if
your
squeeze
page

converts
at
40%,
you
get
160-‐240
leads.

• SOLO
ADS
GROUPS
on
Facebook,

Udimi.com
IF YOU’RE IN INTERNET MARKETING/MMO NICHE
• Only
buy
“buyers
clicks”
• Always
ask
for
a
discount,
in
most
cases

you’ll
be
able
to
get
the
price
down

WANT TO SEE
MY RESULTS?
6424 leads, $10,060 +
affiliate commissions
from other promos

THE GAME PLAN
KEEP BUILDING YOUR LIST & RELATIONSHIP
KEEP GETTING THOSE AFFILIATE COMMISSIONS
BUILD AN ASSET FOR LIFE
OWN YOUR BUSINESS

List Building & Affiliate Marketing

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