Too many companies don't collect the insights they can easily get from their social media efforts. This presentation walks you through some of the ways you can get data on performance, sales and followers.

2. This
is
not
the
full
picture!
#SMWCPH
@strasm
@nielstybjerg

3. IIH
Nordic
–
our
perspec6ve
• Analy8cs
Agency
of
the
Year
2013,
14
&
15
• Founded
in
2005
• 42
people,
• 30
Google
Analy8cs
Cer8fied
• Copenhagen,
Stockholm,
Oslo
• 4
focus
areas
• Measurement
&
strategy
• Training
and
educa8on
• Digital
marke8ng
• Op8miza8on
#SMWCPH
@strasm
@nielstybjerg

4. Niels
Tybjerg,
Head
of
Strategic
Content
• Content
&
op8miza8on
specialist
• Niels
Tybjerg,
Head
of
Strategic
Content
• Using
data
to
create
content
• Cer8fied
in
Google
Analy8cs
and
Inbound
Marke8ng
Steen
Rasmussen,
Senior
Partner
• Data-­‐driven
business
specialist
• Interna8onal
presenter
• Trainer
hos
Google
Partner
Academy
• Nominated
for
“Prac88oner
of
the
Year”
2014
&
2015
af
Digital
Analy8cs
Associa8on
#SMWCPH
@strasm
@nielstybjerg

5. Are
you
ready
for
an
experiment?
#SMWCPH
@strasm
@nielstybjerg

6. Download
and
distribute
this
presenta6on
• Get
your
own
copy
on
iih.dk/smw1
• Look
for
the
4
Jack
memes
in
the
presenta8on
• If
you
like
it,
Share
the
URL
you
see
in
your
social
channels
• We’ll
then
track
it!
• And
share
with
you
which
meme
gave
the
most
downloads
#SMWCPH
@strasm
@nielstybjerg

7. 3
challenges
• Your
data
sucks
• You
don’t
know
WHAT
you
can
see
in
your
data
• You
don’t
know
HOW
you
can
use
your
data
#SMWCPH
@strasm
@nielstybjerg
…But
see
how
@iih
does
it
in
their
presenta6on
on
iih.dk/smw2
#SMWCPH

8. 3
challenges
• Your
data
sucks
• You
don’t
know
WHAT
you
can
see
in
your
data
• You
don’t
know
HOW
you
can
use
your
data
#SMWCPH
@strasm
@nielstybjerg

9. Process
your
raw
social
data
freeanaly8cs.komfo.com/

10. Get
insights
on
how
your
website
gets
shared
#SMWCPH
@strasm
@nielstybjerg

11. #SMWCPH
@strasm
@nielstybjerg
Track
the
value
of
the
single
share

12. Spy
on
your
compe6tor’s
social
success
#SMWCPH
@strasm
@nielstybjerg

13. See
how
your
brand
or
product
gets
men6ons
#SMWCPH
@strasm
@nielstybjerg

14. See
how
much
social
data
you
can
really
get
from
@iih’s
slides
on
iih.dk/swm3
#SMWCPH

15. See
how
you
contribute
to
the
boWom
line
#SMWCPH
@strasm
@nielstybjerg

16. Get
insights
about
your
visi6ng
fans
#SMWCPH
@strasm
@nielstybjerg

17. See
how
the
social
customer
navigates
#SMWCPH
@strasm
@nielstybjerg

18. THE
DEVIL
IS
IN
THE
DATA!
See
how
to
visualize
your
social
data
on
iih.dk/smw4
#SMWCPH

19. Is
this
a
good
visualiza6on?
#SMWCPH
@strasm
@nielstybjerg

20. Put
a
target
on
social
#SMWCPH
@strasm
@nielstybjerg

21. Not
all
social
shares
are
equal
#SMWCPH
@strasm
@nielstybjerg

22. See
how
in
@iih’s
slides
on
iih.dk/
smw5
#SMWCPH

23. Social
people
like
to
talk
–
let’s
track
it!
#SMWCPH
@strasm
@nielstybjerg

24. Using
social
ads
for
building
and
tracking
personas
#SMWCPH
@strasm
@nielstybjerg

25. First
we
define
the
persona
in
the
ad
tool
#SMWCPH
@strasm
@nielstybjerg

26. Then
we
aWract
them
with
a
generic
ad
#SMWCPH
@strasm
@nielstybjerg

27. Which
is
of
course
tracked
in
Analy6cs
#SMWCPH
@strasm
@nielstybjerg

28. Where
we
can
build
a
segment
#SMWCPH
@strasm
@nielstybjerg

29. And
store
the
data
in
their
cookie
for
the
future
#SMWCPH
@strasm
@nielstybjerg

30. Make
campaign
tracking
easy
–
iih.dk/jack
#SMWCPH
@strasm
@nielstybjerg

31. Know
how
to
handle
social
selling
with
insights
#SMWCPH
@strasm
@nielstybjerg

32. AWract
#SMWCPH
@strasm
@nielstybjerg

33. Give
them
great
content
#SMWCPH
@strasm
@nielstybjerg

34. Get
them
from
content
to
product
#SMWCPH
@strasm
@nielstybjerg

35. Get
their
email
so
you
don’t
need
social
J
#SMWCPH
@strasm
@nielstybjerg

36. Nurture
them
over
6me

37. Understand
and
Priori6ze

38. The
process

39. Frank-­‐with-­‐a-­‐gun-­‐the-­‐
departed-­‐502340_1394_894.jpg
QUESTIONS?
…SHOOT!
hfp://speakerscore.com/8SZ5

41. (+45)
26
21
95
95
(+45)
70
20
29
19
steen@iihnordic.com
www.iihnordic.dk
dk.linkedin.com/in/steenrasmussen/
Senior
Partner
Steen
Rasmussen
Digital
Content
Strategist
Niels
Tybjerg
(+45)
41
60
42
70
(+45)
70
20
29
19
niels@iihnordic.com
www.iihnordic.dk
dk.linkedin.com/in/nielstybjerg/