This document discusses several major social media platforms and how they can be used by different groups. It outlines the history and growth of Facebook, LinkedIn, Twitter, and Pinterest. For job seekers, it recommends using Facebook for personal connections, LinkedIn for professional networking and resumes, and Twitter for following companies. Small businesses are advised to use Facebook for marketing, LinkedIn for recruiting and intelligence, and Twitter for customer service. Middle-aged moms are suggested to use Facebook for personal updates and connections, LinkedIn for keeping resumes current, Twitter for following news, and Pinterest for sharing images.
1. Facebook, LinkedIn,
Twitter and
Pinterest
How to Make the Best of Social Media in
Your Everyday Life Irene (Brandenburg) McDermott ‘81
Librarian and author The Internet Book of Life
2. • So many social networks, so little time.
– Facebook
– LinkedIn
– Twitter
– Pinterest
• How can they be used by
– Recent graduates seeking jobs
– Small businesses
– Middle aged moms
•Social Networking
3. • Launched February 4, 2004 at Harvard by Mark
Zuckerberg
• Initially, “The Facebook” was only open to Harvard
students.
• In March 2004, it opened to Stanford, Columbia and Yale
and soon after to other Ivy League schools.
• December 2004: Facebook has a million users.
Facebook
5. • 2005: Facebook supports more than 800 colleges and
opens to high schools.
• December 2005: Facebook has 6 million users.
• September 2006: Facebook opens to all users age 13 and
above.
• December 2006: Facebook has 12 million users.
Facebook
6. • December 2008: 145 million.
•
• December 2009: 360 million.
• December 2010: 608 million.
• March 2012: 901 million users.
Facebook
7. • Facebook is the second most popular website in the
United States. The first is Google.
• 600 million people visit Facebook each month, and half
come back every day.
Facebook
8. • 2002: LinkedIn hatched in the living room of co-founder
Reid Hoffman.
• Launched May 5, 2003 with 500 invitees.
• December 2003: 81,000 members.
• May 2011: Successful IPO.
LinkedIn
9. • March 2012: 161 million international members.
• More than 2 million companies have LinkedIn Company
Pages.
• 36th most popular site in the United States, per
Compete.com
LinkedIn
10. • March 21, 2006: First tweet.
• July 2006: Launched by Jack Dorsey, Biz Stone, Noah
Glass, Evan Williams.
• March 2007: Twitter is a hit at the South by Southwest
Interactive (SXSWi) conference.
• Twitter won the festival's Web Award and tweeted "we'd
like to thank you in 140 characters or less. And we just
did!"
Twitter
12. • March 2012: Twitter has 175 million registered users.
• Twitter is the 8th most popular site in the United States.
• Now there are 119 million active Twitter accounts.
Twitter
13. • “Picture Twitter.”
• Curated images and video from the web or a camera.
• December 2009: Company established by Ben
Silbermann, Evan Sharp and Paul Sciarra of Cold Brew
Labs in Palo Alto, California.
Pinterest
14. • March 2010: Pinterest launched as an invitation-only beta
site in March 2010.
• Soon, it became an open beta that allowed registration via
an email request.
• August 2011: Time magazine named Pinterest as one of
its “50 Best Websites of 2011.”
Pinterest
15. • January 2011: about 120 thousand users.
• August 2011: 1.2 million.
• January 2012: over 11 million users.
• Today: almost 20 million users.
• 50th most popular website in the U.S. per Compete.com
Pinterest
18. How will you use each of these? How private or
personal do you want them to be?
Job Seekers Small Business Moms
Facebook
LinkedIn
Twitter
How Will You Use the
Pinterest
Social Networks?
20. • Personal connections.
• Asking friends in the
business to look out.
• Stalking companies.
• Demonstrating
expertise by posting
articles and saying
interesting things.
Job Seekers/Facebook
21. • Resumes,
recommendations.
• Passive recruitment.
• Professional
connections, groups.
• Company pages. (Some
job announcements)
• Finding staff in
companies and then
following them on…
Job Seekers/LinkedIn
22. • Stalk staff of
prospective
employers.
• Follow company
announcements.
• Sometimes job
announcements on
Twitter.
Job Seekers/Twitter
23. • Stalk companies or staff
members.
• Showcase your own brilliance.
Job Seekers/Pinterest
24. SMALL BUSINESS
In The Start-Up of You, LinkedIn founder Reid Hoffman
notes that, “companies don’t give you business – people
do.”
25. • Separate account from
personal? Two personas.
• Business news (sales,
contests.)
• Customer feedback and
interaction
• Offer free tips.
• Collecting “Likes,” building
goodwill.
• Company intelligence (spy
on the competition.)
Small
Business/Facebook
26. • Company pages
• Customer relationship
manager (CRM)
• Announcements, press
releases
• Recruitment
• Company intelligence
(spying on competition)
Small Business/LinkedIn
27. • Customer
feedback and
interaction.
(#ATTsucks)
• Company news.
• Links to blogs
with free tips and
articles.
Small Business/Twitter
28. • Avoid direct
promotion
but…
• Post photos
that clients
have shared
that showcase
your products!
Small Business/Pinterest
30. • Personal connections.
• Bragging, kvetching.
• Political thoughts.
• Games!
• Spying on old
boyfriends.
Moms/Facebook
31. • Renew personal
connections.
• Keep resume up-to-
date.
• Spy on old
boyfriends.
Moms/LinkedIn
32. • Track the news!
• Follow celebs.
• In some cases,
communicate with
friends.
• Are your old
boyfriends on
Twitter?
Moms/Twitter
33. • Curate glorious
collections of images!
• Explore and steal
other’s breathtaking
images.
• Get ideas for dinner.
• Your old boyfriend is
probably not on
Pinterest.
Moms/Pinterest
34. 72% of Pinterest users are female!
(Chicks Rule? Gender Balance on Social Networking Sites
http://www.informationisbeautiful.net/visualizations/chicks-rule/
David McCandless, 2012)
Gender breakdowns on
social networks
35. • Social Media Examiner
http://www.socialmediaex
aminer.com
• Mashable Social Media
http://mashable.com/social
-media/
Keeping up with social
networking