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Facebook, LinkedIn,
Twitter and
Pinterest
How to Make the Best of Social Media in
Your Everyday Life Irene (Brandenburg) McDermott ‘81
                        Librarian and author The Internet Book of Life
• So many social networks, so little time.
  –   Facebook
  –   LinkedIn
  –   Twitter
  –   Pinterest
• How can they be used by
  – Recent graduates seeking jobs
  – Small businesses
  – Middle aged moms




•Social Networking
• Launched February 4, 2004 at Harvard by Mark
  Zuckerberg
• Initially, “The Facebook” was only open to Harvard
  students.
• In March 2004, it opened to Stanford, Columbia and Yale
  and soon after to other Ivy League schools.
• December 2004: Facebook has a million users.




Facebook
Oxytalk06 15 12
• 2005: Facebook supports more than 800 colleges and
  opens to high schools.
• December 2005: Facebook has 6 million users.
• September 2006: Facebook opens to all users age 13 and
  above.
• December 2006: Facebook has 12 million users.




Facebook
• December 2008: 145 million.
•
• December 2009: 360 million.

• December 2010: 608 million.

• March 2012: 901 million users.




Facebook
• Facebook is the second most popular website in the
  United States. The first is Google.

• 600 million people visit Facebook each month, and half
  come back every day.




Facebook
• 2002: LinkedIn hatched in the living room of co-founder
  Reid Hoffman.
• Launched May 5, 2003 with 500 invitees.
• December 2003: 81,000 members.
• May 2011: Successful IPO.




LinkedIn
• March 2012: 161 million international members.
• More than 2 million companies have LinkedIn Company
  Pages.
• 36th most popular site in the United States, per
  Compete.com




LinkedIn
• March 21, 2006: First tweet.
• July 2006: Launched by Jack Dorsey, Biz Stone, Noah
  Glass, Evan Williams.
• March 2007: Twitter is a hit at the South by Southwest
  Interactive (SXSWi) conference.
• Twitter won the festival's Web Award and tweeted "we'd
  like to thank you in 140 characters or less. And we just
  did!"




Twitter
Oxytalk06 15 12
• March 2012: Twitter has 175 million registered users.
• Twitter is the 8th most popular site in the United States.
• Now there are 119 million active Twitter accounts.




Twitter
• “Picture Twitter.”
• Curated images and video from the web or a camera.
• December 2009: Company established by Ben
  Silbermann, Evan Sharp and Paul Sciarra of Cold Brew
  Labs in Palo Alto, California.




Pinterest
• March 2010: Pinterest launched as an invitation-only beta
  site in March 2010.
• Soon, it became an open beta that allowed registration via
  an email request.
• August 2011: Time magazine named Pinterest as one of
  its “50 Best Websites of 2011.”




Pinterest
•   January 2011: about 120 thousand users.
•   August 2011: 1.2 million.
•   January 2012: over 11 million users.
•   Today: almost 20 million users.
•   50th most popular website in the U.S. per Compete.com




Pinterest
Oxytalk06 15 12
JOB SEEKERS, SMALL
BUSINESS, MOMS
How Can We Use Social Networks?
How will you use each of these? How private or
                 personal do you want them to be?

                    Job Seekers       Small Business    Moms

Facebook

LinkedIn

Twitter


 How Will You Use the
Pinterest



 Social Networks?
JOB SEEKERS/YOUNG
GRADUATES
• Personal connections.
• Asking friends in the
  business to look out.
• Stalking companies.
• Demonstrating
  expertise by posting
  articles and saying
  interesting things.



Job Seekers/Facebook
• Resumes,
  recommendations.
• Passive recruitment.
• Professional
  connections, groups.
• Company pages. (Some
  job announcements)
• Finding staff in
  companies and then
  following them on…


 Job Seekers/LinkedIn
• Stalk staff of
                prospective
                employers.
              • Follow company
                announcements.
              • Sometimes job
                announcements on
                Twitter.




Job Seekers/Twitter
• Stalk companies or staff
      members.
    • Showcase your own brilliance.




Job Seekers/Pinterest
SMALL BUSINESS
In The Start-Up of You, LinkedIn founder Reid Hoffman
notes that, “companies don’t give you business – people
do.”
• Separate account from
  personal? Two personas.
• Business news (sales,
  contests.)
• Customer feedback and
  interaction
• Offer free tips.
• Collecting “Likes,” building
  goodwill.
• Company intelligence (spy
  on the competition.)


 Small
 Business/Facebook
• Company pages
              • Customer relationship
                manager (CRM)
              • Announcements, press
                releases
              • Recruitment
              • Company intelligence
                (spying on competition)




Small Business/LinkedIn
• Customer
                 feedback and
                 interaction.
                 (#ATTsucks)
               • Company news.
               • Links to blogs
                 with free tips and
                 articles.



Small Business/Twitter
• Avoid direct
  promotion
  but…
• Post photos
  that clients
  have shared
  that showcase
  your products!




Small Business/Pinterest
MOMS
Specifically, middle-aged moms such as
myself.
•   Personal connections.
•   Bragging, kvetching.
•   Political thoughts.
•   Games!
•   Spying on old
    boyfriends.



    Moms/Facebook
• Renew personal
            connections.
          • Keep resume up-to-
            date.
          • Spy on old
            boyfriends.




Moms/LinkedIn
• Track the news!
• Follow celebs.
• In some cases,
  communicate with
  friends.
• Are your old
  boyfriends on
  Twitter?


 Moms/Twitter
• Curate glorious
  collections of images!
• Explore and steal
  other’s breathtaking
  images.
• Get ideas for dinner.
• Your old boyfriend is
  probably not on
  Pinterest.



 Moms/Pinterest
72% of Pinterest users are female!
 (Chicks Rule? Gender Balance on Social Networking Sites
 http://www.informationisbeautiful.net/visualizations/chicks-rule/
 David McCandless, 2012)



Gender breakdowns on
social networks
• Social Media Examiner
  http://www.socialmediaex
  aminer.com
• Mashable Social Media
  http://mashable.com/social
  -media/




   Keeping up with social
   networking
• What about Google+?




Final thought
Irene (Brandenburg) McDermott ‘81
             Author, The Internet Book of Life
             imcdermott@gmail.com
             Imcdermott.wordpress.com




Questions?

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Oxytalk06 15 12

  • 1. Facebook, LinkedIn, Twitter and Pinterest How to Make the Best of Social Media in Your Everyday Life Irene (Brandenburg) McDermott ‘81 Librarian and author The Internet Book of Life
  • 2. • So many social networks, so little time. – Facebook – LinkedIn – Twitter – Pinterest • How can they be used by – Recent graduates seeking jobs – Small businesses – Middle aged moms •Social Networking
  • 3. • Launched February 4, 2004 at Harvard by Mark Zuckerberg • Initially, “The Facebook” was only open to Harvard students. • In March 2004, it opened to Stanford, Columbia and Yale and soon after to other Ivy League schools. • December 2004: Facebook has a million users. Facebook
  • 5. • 2005: Facebook supports more than 800 colleges and opens to high schools. • December 2005: Facebook has 6 million users. • September 2006: Facebook opens to all users age 13 and above. • December 2006: Facebook has 12 million users. Facebook
  • 6. • December 2008: 145 million. • • December 2009: 360 million. • December 2010: 608 million. • March 2012: 901 million users. Facebook
  • 7. • Facebook is the second most popular website in the United States. The first is Google. • 600 million people visit Facebook each month, and half come back every day. Facebook
  • 8. • 2002: LinkedIn hatched in the living room of co-founder Reid Hoffman. • Launched May 5, 2003 with 500 invitees. • December 2003: 81,000 members. • May 2011: Successful IPO. LinkedIn
  • 9. • March 2012: 161 million international members. • More than 2 million companies have LinkedIn Company Pages. • 36th most popular site in the United States, per Compete.com LinkedIn
  • 10. • March 21, 2006: First tweet. • July 2006: Launched by Jack Dorsey, Biz Stone, Noah Glass, Evan Williams. • March 2007: Twitter is a hit at the South by Southwest Interactive (SXSWi) conference. • Twitter won the festival's Web Award and tweeted "we'd like to thank you in 140 characters or less. And we just did!" Twitter
  • 12. • March 2012: Twitter has 175 million registered users. • Twitter is the 8th most popular site in the United States. • Now there are 119 million active Twitter accounts. Twitter
  • 13. • “Picture Twitter.” • Curated images and video from the web or a camera. • December 2009: Company established by Ben Silbermann, Evan Sharp and Paul Sciarra of Cold Brew Labs in Palo Alto, California. Pinterest
  • 14. • March 2010: Pinterest launched as an invitation-only beta site in March 2010. • Soon, it became an open beta that allowed registration via an email request. • August 2011: Time magazine named Pinterest as one of its “50 Best Websites of 2011.” Pinterest
  • 15. January 2011: about 120 thousand users. • August 2011: 1.2 million. • January 2012: over 11 million users. • Today: almost 20 million users. • 50th most popular website in the U.S. per Compete.com Pinterest
  • 17. JOB SEEKERS, SMALL BUSINESS, MOMS How Can We Use Social Networks?
  • 18. How will you use each of these? How private or personal do you want them to be? Job Seekers Small Business Moms Facebook LinkedIn Twitter How Will You Use the Pinterest Social Networks?
  • 20. • Personal connections. • Asking friends in the business to look out. • Stalking companies. • Demonstrating expertise by posting articles and saying interesting things. Job Seekers/Facebook
  • 21. • Resumes, recommendations. • Passive recruitment. • Professional connections, groups. • Company pages. (Some job announcements) • Finding staff in companies and then following them on… Job Seekers/LinkedIn
  • 22. • Stalk staff of prospective employers. • Follow company announcements. • Sometimes job announcements on Twitter. Job Seekers/Twitter
  • 23. • Stalk companies or staff members. • Showcase your own brilliance. Job Seekers/Pinterest
  • 24. SMALL BUSINESS In The Start-Up of You, LinkedIn founder Reid Hoffman notes that, “companies don’t give you business – people do.”
  • 25. • Separate account from personal? Two personas. • Business news (sales, contests.) • Customer feedback and interaction • Offer free tips. • Collecting “Likes,” building goodwill. • Company intelligence (spy on the competition.) Small Business/Facebook
  • 26. • Company pages • Customer relationship manager (CRM) • Announcements, press releases • Recruitment • Company intelligence (spying on competition) Small Business/LinkedIn
  • 27. • Customer feedback and interaction. (#ATTsucks) • Company news. • Links to blogs with free tips and articles. Small Business/Twitter
  • 28. • Avoid direct promotion but… • Post photos that clients have shared that showcase your products! Small Business/Pinterest
  • 30. Personal connections. • Bragging, kvetching. • Political thoughts. • Games! • Spying on old boyfriends. Moms/Facebook
  • 31. • Renew personal connections. • Keep resume up-to- date. • Spy on old boyfriends. Moms/LinkedIn
  • 32. • Track the news! • Follow celebs. • In some cases, communicate with friends. • Are your old boyfriends on Twitter? Moms/Twitter
  • 33. • Curate glorious collections of images! • Explore and steal other’s breathtaking images. • Get ideas for dinner. • Your old boyfriend is probably not on Pinterest. Moms/Pinterest
  • 34. 72% of Pinterest users are female! (Chicks Rule? Gender Balance on Social Networking Sites http://www.informationisbeautiful.net/visualizations/chicks-rule/ David McCandless, 2012) Gender breakdowns on social networks
  • 35. • Social Media Examiner http://www.socialmediaex aminer.com • Mashable Social Media http://mashable.com/social -media/ Keeping up with social networking
  • 36. • What about Google+? Final thought
  • 37. Irene (Brandenburg) McDermott ‘81 Author, The Internet Book of Life imcdermott@gmail.com Imcdermott.wordpress.com Questions?