Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
5. The secret of crisis management
is not good vs. bad, it’s preventing
the bad from getting worse.
Crisis Management concept
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”Co-author of the best-selling book Get To The Point – Andy Gilman
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10. Crisis management
Why it matters?
• High probability of reach more than (x) million/s.
Egypt online population reached 48 million users.
• keep your reputation safe.
• Retain your customers’ loyalty.
11. Crisis management
When is it a crisis?
• When it affect your name negatively and goes out of
control.
• When the negative feedback get high buzz.
• If your brand involved in [Sports - Sexual - Political –
Religious] issues.
• If influencers involved.
12. Crisis management
How to monitor
• Select the suitable listening tools.
• Create keywords groups [Brand, products, services,
top influencers].
• Update your team and set a suitable way of
communication to connect online and offline customer
service to be updated.
• Be transparent and set a severity level.
13. Crisis management
First Report
The first report is the most important one and it should
contain:
• The main message with a overall view about the buzz.
• Social networks’ Trends.
• Total number of buzz with sentiment analysis.
• Influencers, blogs, and media.
42. Each crisis is predictable even if they told you that we find Aliens in
the street. [How many movies that you watched and includes Aliens]
When you are going to set the digital strategy you should have a
Crisis management team in place and set the expected crisis, a crisis
response plan, tactics to use to defend your reputation online.
It will be a crisis if your brand didn’t respond within 15 minutes.
And Remember… You Will Never Please Everybody
Tips to be considered