Context and curation are the key issues: Just like all other content consumed online, with e-commerce too, context and curatorship are essential. Content consumers needs help choosing both where and what to purchase. This includes everything from deciding on the hottest trends for summer to what to cook for the holidays. Context includes things like life events, seasons and trends. This is always changing and helps situate us and our purchasing choices. Most consumers waste time trying to find the ideal products for different contexts. Smart publishers are aware of this, and help their customers cherry pick products that are most relevant based on context and curatorship. This provides consumers with relevant and searchable e-commerce content in a relevant context. It also helps them find the best products at the best prices. In this way, the whole e-commerce funnel is streamlined and becomes more efficient.

1. Content 2
Commerce
‫אימי‬‫עירון‬,‫מנכ‬"‫סלונה‬ ‫ל‬

2. ‫החוזקות‬‫של‬‫התוכן‬-‫יד‬‫מכוונת‬
*‫קונטקסט‬
*‫אוצרות‬
*‫הכוח‬‫של‬‫הסיפור‬
*How to

3. ‫הנכון‬ ‫בזמן‬ ‫הנכון‬ ‫הקונטקסט‬
(‫מבוסס‬‫קלנדר‬‫נשי‬+‫תובנות‬‫נשיות‬ ‫צרכניות‬)

4. ‫הנכונים‬ ‫המוצרים‬ ‫של‬ ‫רּות‬ ְ‫אֹוצ‬
( value for money ‫טרנדים‬, )

5. ‫שיחה‬ ‫ניהול‬‫אמיתית‬:
‫סטייליסטית‬‫לבחור‬ ‫לנו‬ ‫שעוזרת‬,‫העיניים‬ ‫בגובה‬-‫בצד‬
‫שלנו‬

6. Content to Commerce Funnel

7. Mix it: Content &
Commerce

11. Why Content 2 Commerce?
*‫סיפור‬,‫קונטקסט‬
*‫אפשרויות‬‫הפצה‬
*‫סושיאל‬
*‫מעורבות‬

12. TNX!