Learn how to transform your event marketing strategy and be the company everyone remembers.

1. Event Marketing:
The Key to Being
Remembered.

2. “As an inbound marketer, I’m all
about finding ways to draw people
in instead of interrupt them to get
my message heard.
It often feels like events are just
totally contrary to the inbound
marketing methodology.
I don’t think it needs to be that
way.”
Rachel Sprung
Brand & Buzz Coordinator @ HubSpot

3. Want to know
what the
key to being
remembered
is?

4. Being the one that
stands out...

5. …and not being boring.

6. Here’s what
blending in
looks like…

7. …and here’s what boring looks like.

8. What’s everyone
else expected to do
at your next event?
…don’t do that.

9. So…how are you supposed
to stand out and be
remembered?

10. Cheer up…
Here’s five great ways to transform your
next marketing event.

11. 1
Create a unique campaign for the event.
Come up with something new and fresh that ties your
value proposition into what you’re trying to
accomplish at the show.
Release corresponding ebooks, blog posts, and create
social media teasers in order to create buzz prior to
the event.
Keep all print collateral and flag items consistent with
campaign.

12. 2
Be Remarkable.
There will be rows upon rows of other vendors, all with similar
booth setups.
Here’s how you can be more remarkable at your next trade show.
• Feature a cool flag item that creates buzz
• Wear matching – but unique – attire
• Make your booth…not a booth. But an experience.

13. 3
Create an Awesome Experience.
If you’re pushing marketing collateral, or even worse, a sale on
attendees, they’re going to feel more like they’re passing a cell
phone kiosk at the mall rather than an engaging trade show
booth.
In order to have meaningful conversations and make valuable
connections, introduce a little context into the experience.
Give them a reason to stop.

14. 4
Be Web Friendly.
The overall goal should be to drive people back to your
website. That’s where the true value lies.
Since you’ve already built your entire trade show booth
around a new, original offer, your focus should be to drive
everyone who stops by your booth to its corresponding
landing page.
Everything from print collateral to your cool flag item
should direct people back to your website.

15. 5
Enable On-Site Lead Generation.
In order to fully integrate inbound marketing into
your next trade show, it’s critical that you’re able
to generate leads on- site.
Don’t count on people calling you back or even
remembering who you are from a business card.
Utilize technology. Bring an iPad. If nothing else,
come equipped with a laptop. You’re much more
likely to develop a relationship if you have
something scheduled or downloaded on the spot.

16. Don’t be afraid
to stand out.
Remember…

17. “Playing it safe
is risky.”
Seth Godin

18. Learn more on how to transform
your event marketing strategy.
impactbnd.com/eventmarketing

19. By John Bonini
@Bonini84