This keynote provides a technology framework for digital marketing so that CIOs can structure their thoughts and information overload in meaningful blocks and handle them effectively and efficiently.

1. ROLE OF TECHNOLOGY
IN DIGITAL MARKETING
CIO CROWN 2016
ABHISHEK RUNGTA
FOUNDER & CEO – INDUS NET TECHNOLOGIES
27TH AUGUST 2016, MARRIOT BY COURTYARD – MUMBAI

2. WHO AM I?
Digital Consultant, Angel Investor
Founder & CEO, Indus Net Technologies
20 yrs.+ in Digital Services
Alum: University of Bath, St. Xavier's College

3. WHY IS THIS IMP?
WHY?
By 2017,
CMOs will be spending more on technology than CIOs
(source: Gartner).
Let’s have a quick look at
a digital marketing framework

4. THE FRAMEWORK
Campaigns
Enhancers!
The Basic
Optimization
Digital Infra

5. THE FRAMEWORK
Campaigns
(SEM, Re-marketing, Media, Video, Creative, Content
Creation, Content distribution, Email, Engagement)
Enhancers!
Marketing Automation, CRM,
Helpdesk, Tools (Social, SEO,
SEM),
Web
Presence
Mobile
Web/Apps
Optimization
SEO, A/B Testing, Analytics,
Tag Management, CDN,
Monitoring
Social
Presence
Digital
Assets

6. THE FRAMEWORK
Campaigns
(SEM, Re-marketing, Media, Video, Creative, Content
Creation, Content distribution, Email, Engagement)
Enhancers!
Marketing Automation, CRM,
Helpdesk, Tools (Social, SEO,
SEM),
Web
Presence
Mobile
Web/Apps
Optimization
SEO, A/B Testing, Analytics,
Tag Management, CDN,
Monitoring
Social
Presence
Digital
Assets

7. KEY LEARNING
o Strong platform. Strong foundation
o Optimization is compulsory to consistently enhance ROI
o Enhancers works at catalyst to multiply the ROI
o Integration is the key
o Keep an eye on user journey
Summary in 140 characters!
Build strong digital platform. Optimize, Enhance, Integrate
and run campaigns – Create amazing user journey.

8. TOP TIPS FOR PLATFORM
o Website:
o Website, Microsite, Landing Pages.
o Speed up the website (http://www.GTMetrix.com)
o Use standard Content Management Systems
o Adopt service oriented architecture
o SSL is a must, even for static sections
o Mobile
o Answer – why? What value are you creating?
o 14-day rule. Do you measure up?
o Native or Hybrid? Cost of maintenance
o Promotion. Usage. Advocacy

9. TOP TIPS FOR PLATFORM
o Social
o Targeted users. Right platform.
o Social apps to engage and create funnel.
o Content marketing & tools of the trade
o Listening & Analyzing (Self & Competition)
o Digital Assets
o Technology as a differentiator
o Tools for your Target Group (TG)
o Building for disruption (e.g. Platform: Pure Benefits,
Products: Back Me Up)

10. TOP TIPS FOR OPTIMIZATION
o SEO
o More technical than ever!
o Analytics
o Which tool?
o Customer insights – going beyond Google Analytics (E.g.
CrazyEgg.com, UserTesting.com
o Content Delivery Network / Caching
o A/B Testing
o Tools – VWO (Wingify), Optimizely
o Calibrating the tool
o Monitoring

11. TOP TIPS FOR ENHANCERS!
o Marketing Automation
o It’s not a choice anymore
o Millions of data points, huge prospect base, continuous
activities, only technology can help understand customers
and communicate
o Real time and contextual is the need of the hour
o Low reaction time (Sachin Tendulkar episode!), context is
the king.
o CRM & Helpdesk
o Integration is the key – Omni channel
o Tools
o SEO (Moz.com), SEM (SEMRush.com), SMM (Hootsuite)

12. ABOUT INDUS NET
TECHNOLOGIES
Quality & Data Protection
PCI DSS
Compliant
Operations
Adopting SEI
CMMi
Framework
ISO
27001:2005
Certified
ISO
9001:2008
Certified
• One of the fastest growing IT companies in Asia Pacific
• Serving 200+ Enterprises, 150+ Digital Agencies and 1000+ Emerging
Companies as their extended team
• Development Centres in Kolkata and Chennai, India
• Offices in Kolkata, Mumbai and Delhi, India
• Subsidiaries (Sales Offices) in London (UK), Boise (USA), Singapore
Indus Net Technologies is an award winning innovative,
enterprise grade, fully integrated digital service company
offering web applications, mobile application development and
digital marketing.
Awards
Deloitte
Technology
Fast 50 Indus
Deloitte
Technology
Fast 500
APAC
NASSCOM World Wide
Web
Consortium
(W3C)
Rated among
Top 100 SME
by CRISIL
Rated as
India’s #1 IT
SME(2008)
by Dun &
Bradstreet
18+
years in business
750+
Professionals
thousands
Projects Delivered
40+
Countries Served

13. CONTACT INFO
Abhishek Rungta
Indus Net Technologies
talash@indusnet.co.in
www.indusnet.co.in
Twitter: @abhishekrungta
FB: /abhishekrungta
LinkedIn:
www.linkedin.com/in/abhishekrungta
Mobile, WhatsApp & SMS:
+91 9831151614
Add for updates, tips, tools and ideas.