3. Welcome to the AWS Summit – São Paulo
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hashtag
#AWSBrasil
Login: amazon2012
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4. Agenda
Agenda
9:30 Key-Note: Dr. Werner Vogels, CTO, Amazon e Clientes da AWS
11:45 LunchBox + networking e Exposição de parceiros e soluções
13:00 Technical Track / Solutions Track
18:30 Coquetel de networking e Exposição de parceiros e soluções
20:00 Encerramento do evento
5. Your Future with Cloud
Computing
Dr. Werner Vogels
CTO, Amazon.com
6. GovCloud US West US West US East South America EU Asia PacificAsia Pacific
(US ITAR Region)(Northern California) (Oregon) (Northern Virginia) (Sao Paulo) (Ireland) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations
20. AWS Global Infrastructure
Secure, redundant Cloud infrastructure
for global companies and global apps
Regions
Deployment & Administration
Availability Zones
App Services
Compute Storage Database
Networking Edge Locations
AWS Global Infrastructure
21. AWS Networking Services
Extend your enterprise infrastructure to
the AWS Cloud
Amazon Virtual Private Cloud
VPN to Extend Your Network Topology to AWS
Deployment & Administration AWS Direct Connect
Private, Dedicated Connection to AWS
App Services
Compute Storage Database
Amazon Route 53
Networking Scalable Domain Name Service
AWS Global Infrastructure
22. Compute Services
Scalable Linux and Windows
compute services
Amazon EC2
Virtual Servers in the AWS Cloud
Deployment & Administration
Auto Scaling
App Services
Rule-driven scaling service for EC2
Compute Storage Database
Amazon Elastic Load Balancing
Networking
Virtual load balancers for EC2
AWS Global Infrastructure
23. Storage Services
Scalable and Durable High Performance Cloud Storage
Amazon S3
Redundant, High-Scale Object Store
Deployment & Administration
App Services Amazon Elastic Block Store
Persistent block storage for EC2
Compute Storage Database
Networking
AWS Storage Gateway
AWS Global Infrastructure Seamless backup of enterprise data to S3
24. Database Services
Scalable and Durable High
Performance Cloud Storage
Amazon DynamoDB
High Performance NoSQL Database Service
Amazon RDS
Deployment & Administration
Managed Oracle & MySQL Database Service
App Services
Compute Storage Database
Amazon ElastiCache
Managed Memecached Service
Networking
AWS Global Infrastructure
25. AWS App Services
Highly abstracted services that
Amazon CloudFront
replace software for commonly Global Content Delivery Service
needed application functionality
Amazon CloudSearch
Managed Search Service that Automatically Scales
Amazon SWF
Deployment & Administration Simple Workflow Service
App Services
Amazon SNS
Simple Notification Service
Compute Storage Database
Amazon SQS
Networking Simple Queuing Service
AWS Global Infrastructure Amazon SES
Simple Transactional Email Service
26. Ecosystem App Services
3rd party highly abstracted services Security
that replace software for commonly Services
needed application functionality
… and already run on AWS Log Analysis
Services
Deployment & Administration Developer
Services
App Services
BI Services
Compute Storage Database
Networking Test
Services
AWS Global Infrastructure
27. Deployment & Administration
3rd party managed services that
replace software for commonly AWS Ecosystem
needed application functionality … AWS Management Console
Web-based management interface
and already run on AWS
Amazon Elastic MapReduce
Big Data Analytics Service
Deployment & Administration AWS IAM
Identity & Access Management
App Services
Amazon CloudWatch
Automated monitoring & alerts
Compute Storage Database
AWS CloudFormation
Networking Automated AWS resource provisioning
AWS Elastic Beanstalk
AWS Global Infrastructure Java & PHP App deployment & management
28. AWS Pace of Innovation… 82
Including:
61 AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
Including:
AWS CloudFormation
Amazon SNS
Amazon RDS for Oracle
Amazon CloudFront
AWS Direct Connect
48 Amazon Route 53
S3 Bucket Policies
AWS GovCloud (US)
Amazon ElastiCache
RDS Multi-AZ Support
Including:
VPC Virtual Networking
RDS Reserved Databases
Amazon RDS
VPC Dedicated Instances
AWS Import/Export
Amazon VPC
SMS Text Notification
AWS IAM Beta
Amazon EMR
24 EC2 Auto Scaling
AWS Singapore Region
CloudFront Live Streaming
AWS Tokyo Region
Cluster Instances for EC2
Including: EC2 Reserved Instances
SAP RDS on EC2
Micro Instances for EC2
Amazon SimpleDB EC2 Elastic Load Balance
9 Amazon Cloudfront AWS Import/Export
Amazon Linux AMI
SAP BO on EC2
Win Srv 2008 R2 on EC2
Oracle Apps on EC2
Amazon EBS AWS Mngmt Console
Including: Win Srv 2003 VM Import
SUSE Linux on EC2
EC2 Availability Zones Win Srv 2008 on EC2
Amazon FPS Amazon S3 SSE
VM Import for EC2
EC2 Elastic IP Addresses IBM Apps on EC2
Red Hat Enterprise on EC2
2007 2008 2009 2010 2011
29. …Continuing in the First Half of 2012
24 25 12
CC8 XL Available in Amazon VPC
CloudFormation Support for VPC
Amazon DynamoDB
DynamoDB Available in 3 New Regions
AWS Storage Gateway
DynamoDB Launches BatchWriteItem
Amazon RDS on Amazon VPC
Introducing AWS Marketplace
AWS IAM Identity Federation
AWS CloudSearch
Windows Free Usage Tier
Reserved Cache Nodes for ElastiCache Amazon DynamoDB In-Console Item Updating
New AWS Direct Connect Locations
Live Smooth Streaming for CloudFront Direct Connect AWS management console
Amazon Simple Workflow Service
EMR Supports Hive 0.8.1 Two new locations for AWS Direct Connect
ElastiCache in Oregon & Sao Paulo
RDS Oracle Enterprise Manager Amazon DynamoDB Lower Minimum Provisioned Table Throughput
Amazon S3 Lower Prices
VM Export for Amazon EC2 Provisioned IOPS for Amazon EBS
AWS CloudFormation for VPC
AWS Console Enhancements for ELB Reserved Instances for Red Hat Enterprise Linux
Amazon DynamoDB in Europe
RDS MySQL Read Replica in VPC High I/O Instances for Amazon EC2
Storage Gateway in South America
Elastic Beanstalk Available in the EU CloudWatch Metrics for EC2 Status Checks
CloudFront Live Streaming
SES Announces Domain Verification DKIM-Sign Your Emails with Amazon SES
PHP and Git for Elastic Beanstalk
CloudFront Dynamic Content Support AWS Elastic Beanstalk Now Available in US West (Oregon) and US West
RDS Increases Backup Retention (Northern California)
Billing Alerts Using CloudWatch
Amazon RDS Free Trial program MFA-protected API access
API and IAM for Storage Gateway
Amazon EC2 Medium Instances Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC
Managed Services for Win Developers
64-bit AMI on Small & Medium
RDS Oracle Multi-AZ Enhancements
Q1 Q2 July / August
31. Amazon Glacier for Long Term Archive
• Secure and Cost effective
Offsite data archiving
• Tape Replacement for backup
and recovery
• Long term digital
preservation for historical
and digital information
32. Amazon Virtual Private Cloud (VPC)
• Connect directly to the Internet (public
subnets) –
• Connect to the Internet using Network
Address Translation (private subnets) –
• Connect securely to your corporate
datacenter
• Combine connectivity methods to match
the needs of your application
33. AWS Direct Connect – NOW AVAILABLE!
• Private secure connection to AWS
AWS Cloud
• Bypass the public Internet
AWS Direct
Connect
• High bandwidth and predictable
Internet latency
Corporate Data Center
34. AWS Storage Gateway
Easily backup on-premises data to AWS
Snapshots in
S3 Amazon S3
Store snapshots in Amazon S3 for backup
and disaster recovery
Simple software appliance - no changes
required to your on-premises architecture
AWS Storage
Gateway
Your Data Center
35. Amazon Simple Workflow Service
• Run application workflows and business
processes on AWS
Amazon SWF
• Manage processes across Cloud, mobile
and on-premises environments
Cloud Mobile On Premises • Use any programming language for
workflow logic
36. Oracle Multi-AZ
• Replicates database updates across two
Availability Zones
• Automatically fail over to the standby for
planned maintenance and unplanned
disruptions
• Increased durability and availability
37. Amazon DynamoDB
Non Relational (NoSQL) Database
Fast & predictable performance
Seamless Scalability
Zero administration
38. Amazon CloudSearch
Fully managed search service
Up and running in less than an hour
Automatically scales for data and traffic
Starting at less than $100 / month
39. Amazon EBS Provisioned IOPS
Designed to deliver within 10% of
their provisioned performance 99.9%
of the time
Up to 1,000 IOPS per volume
Priced at ~$0.125 per GB-month of
provisioned storage & ~$0.10 per
provisioned IOPS-month
40. High I/O Instances for EC2
Very high, low latency, disk I/O
performance using SSD-based local
instance storage
Ideal for high performance clustered
databases and NoSQL databases like
Cassandra and MongoDB.
41. SQL Server & .NET Beanstalk
• Fully managed Express,Web, Standard and
Enterprise Editions of SQL Server 2008 R2
.NET • SQL Server (Express Edition) covered under
the free usage tier for a full year
Text
• Elastic Beanstalk leverages the Windows
Server 2008 R2 AMI and IIS 7.5
SQL
Server • Deploy using AWS Toolkit for Visual Studio
42. PHP & Git Deployment for AWS Beanstalk
git push
Elastic Beanstalk
• Run and manage existing PHP
applications with no changes to
application code
PHP
Your App Apache HTTP
Server • Provides full control over the
Amazon Linux infrastructure and the software
Elastic Load
Balancer
yourApp.elasticbeanstalk.com
43. AWS Marketplace
Find, buy and run software running on
AWS
More than 250 listings at launch
Sell your software or SaaS app to our
hundreds of thousands of customers
aws.amazon.com/marketplace
58. Applications
Flexibility to Choose the Right Security Your
Apps
Model for Each Application
Infrastructure AWS Security Infrastructure
SOC 1/SSAE 16/ISAE 3402,
Every Customer Gets the Highest ISO 27001, PCI DSS, HIPAA, ITAR,
FISMA Moderate, FIPS 140-2
Level of Security
61. TECHNOLOGY
Security
Availability Performance
ROI
Capacity Planning
Scalability
62. Users
Amazon Route
Elastic Load
53
Balancer
Amazon CloudFront
Instances
Amazon Simple Instances
Storage Service
Security Group (S3) Security Group
Availability Zone Availability Zone
RDS DB Instances
(Multi-AZ)
Security Group
63. Kit, go
faster
Transformation 3:
From Scaling by
Architecture …
to Scaling By Command
Yes
Michael
64. Scaling by Architecture: NoSQL Database Cluster
Set up Config & Shard & Rinse &
more servers Tune Repartition Repeat
65. Scaling by Command with Amazon DynamoDB
Amazon DynamoDB
Data is automatically spread across
enough hardware to deliver single
digit millisecond latency.
68. Supercomputers used to be Privileges of the Elite
Expensive
Rationed time
Only for the “highest value” jobs
69. Supercomputers by the Hour… for Everyone.
AWS built the 42nd fastest supercomputer in the world
1,064 Amazon EC2 CC2 instances with17,024 cores
240 teraflops cluster (240 trillion calculations per second)
Less than $1,000 per hour
82. HPC systems are too
small when it matters
And too large the rest of the time
83. Challenge: To run a virtual screen with a
higher accuracy algorithm & 21 million
compounds
84.
85. Metric Count
Compute Hours of Work 109,927 hours
Compute Days of Work 4,580 days
Compute Years of Work 12.55 years
Ligand Count ~21 million ligands
87. Metric Count
Compute Hours of Work 109,927 hours
Compute Days of Work 4,580 days
Compute Years of Work 12.55 years
Ligand Count ~21 million ligands
90. Traditional Infrastructure Drives up the Cost of
Failure … Innovation Suffers
How many big ticket
technology ideas can your
budget tolerate?
91. Experiment Often & Fail Quickly with AWS
Cost of failure falls dramatically
People are free to try out new ideas
More risk taking, more innovation
96. Thank you!
We are hiring engineers,
front end analysts and
usability experts to work
in one of our offices in
Rio de Janeiro
São Paulo
Buenos Aires
is hiring!
98. Attacking Big Data Problems Shouldn’t Be This
Complicated
Storing Massive Data Investing In Expensive
Volumes Into A Huge Data Server Clusters To Process
Warehouse The Data
99. The Cloud Makes This a Lot Simpler
Hadoop Clusters
Amazon S3
Amazon DynamoDB Amazon EMR
Load Data in Organize & Visualize
the Cloud Analyze Data Results
1 2 3
102. Rich media experience
Location context aware
Real-time presence driven
Social graph based
User generated content
Recommendations
Integration w/ social networks
Virtual goods economy
Advertisement / premium support
Multi-device access
107. IT overview
Business overview
245 IT systems
R$ 52,6 Bi revenue (2011)
700 DC servers
170K employees
950 stores servers
43 M tickets / month
200 TB in DC storage
61 M price changes / month
15.000 desktops and notebooks
2 M invoices / month
9.300 POS
107
108.
109. 1.008.186
1.100.000
825.000
550.000
275.000
118.440
0
JUN JUL AGO SET OUT NOV DEZ JAN FEV MAR ABR MAI JUN JUL
112. Julio Baião - Pão de Açúcar
Guilherme Horn – Órama
Geraldo Thomaz – VTEX
João Bosco – Chaordic Systems
Alex Tabor – Peixe Urbano
Notes de l'éditeur
Two things today:
One of the reasons we believe companies are adopting these services so quickly is because of our rapid innovation based on customer feedback. In the past four years we’ve delivered over 200 new technology releases.
Chaordic Systems is a Brazilian company that specializes in personalization. The company focuses on e-commerce, helping users find products that are most valuable to them, and helping retailers increase profits. Chaordic Systems collects data about users’ behavior, processes that data using advanced machine learning algorithms, and then personalizes the user experience through targeted service recommendations. Some of the biggest retailers in Brazil are Chaordic customers such Livraria Saraiva and Nova.com group (including Casas Bahia, Extra, and Ponto Frio e-commerce sites).The Business ChallengesJoão Bosco, co-founder and CTO of Chaordic Systems, explains the challenges the company faced prior to signing on with Amazon Web Services (AWS): “We decided to work mainly with big retailers, with a lot of user traffic and many products. To truly scale the solution, we needed a system to be very fast, so users wouldn’t notice the difference between retailers’ content and ours. We needed a very robust solution that could handle a high workload and respond quickly, especially during peak times like Black Friday.”
Why Amazon Web Services“The costs involved in building a data center to solve this problem were prohibitive, especially for a startup business with no income at the time”, continues Bosco, “Going to the cloud was the obvious decision to make.” Chaordic Systems started looking for services that offer cloud solutions. Bosco states, “We were already fans of AWS for its innovative spirit, high quality products, and providing the infrastructure behind Amazon.com. AWS had the most stable and advanced cloud solution, so we decided to give it a try.” Chaordic Systems currently uses AWS for almost everything including development. There is one server running within the company and everything else is on the AWS cloud. The following diagram illustrates the company’s main platform architecture: Figure 1: Chaordic Systems main platform architecture. Bosco outlines some of the ways in which Chaordic Systems uses AWS: Amazon EC2 with Elastic Load Balancing to conduct load balancing between instances Amazon EBS with some RAID volumes to increase I/O throughput in database instances Elastic Map Reduce for big data processingAmazon S3 for backups Both On-Demand and Spot Instance servers Different regions and availability zones including the US East (Northern Virginia) Region, US West (Northern California) Region, and São Paulo Region to maximize availability and performance The company’s main platform is written in Java and runs on Jetty, nginx, and HAProxy. It uses a local cache (Ehcache), a Cassandra cluster, some MySQL servers, and a cluster of Memcache. Bosco adds, “The recommendation engine was written in C++ with a Python interface, but it was very memory intensive solution that required a big instance with 68 GB of RAM. So we decided to rebuild it using Amazon Elastic Map Reduce and the result was that we had a cheaper solution that runs almost 100 times faster. Our widgets are written in JavaScript (jQuery extensively), HTML, and CSS. We also have some smaller systems written in Rails, Grails, and PHP.” The team also uses Python for scripting. Their tools for interfacing with AWS are written in Python and use primarily Amazon EC2 API tools. For monitoring, they use New Relic, Nagios, Ganglia, and Pingdom. They use Puppet and Amazon S3 to help launch instances. The Business BenefitsChaordic Systems has seen the following benefits from using AWS: Their main platform processes more than 1 billion requests per month using about 25 xlarge instances. At peak times, they process about 70,000 requests per minute. They serve about 250 GB of JavaScript content every day. Their platform generates 100 million recommendations per day. Chaordic Systems appreciates the frequency with which AWS launches new products. Bosco says, “We always look forward to the next product release. I don’t think we would even have a business without AWS.”
ÓRAMA is the first online Funds’ Shop in Brazil, providing access to the best funds in the country. ::Track record ::The founders of ÓRAMA were the founders of ÁGORA, which was the largest broker dealer in Brazilian Stock Exchange from 2002 to 2008. ÁGORA started its online business in 2000, with an investment of U$300 thousand, and it was sold to Bradesco in 2008 for U$500 million.:: The market ::The Brazilian Asset Management Industry is one of the top five in the world, with more than U$1 trillion under management. The Independent Managers have Funds with better returns and lower fees than the Banks, but the vast majority of investors don’t have access to these superior products. There are about 5 million people invested in Funds in Brazil, of which 98% are invested through the big banks, and just 2% invest in Independent Managers. In terms of AuM the Independents have less than 15% of total assets. The typical Brazilian either isn’t aware of the Independent Managers or doesn’t have access due to high investment thresholds. In addition, the retail segment isn’t a focus for Independent Managers.In US, the Independent Managers have more than 80% of market share. In Europe and Asia, they have less than that, but they have more than half of the total. We strongly believe that this situation is going to change in Brazil, and the key for that is education. When you educate people, they tend to look for alternatives and start to compare them. And when they do that, they will likely find better products than the ones that are currently offered by the big Brazilian banks.:: Business Challenges ::- ÓRAMA must be a trustable company, because people just invest their money in companies that they trust in. From the perspective of Infrastructure, the challenge is that it must be secure, available 24/7, and fast. Imagine if you login at your bank’s website to check your holdings and it is not available at that moment, or it is slow, or it was hacked! You are going to get your money back immediately.- ÓRAMA must educate people and show them that there are alternatives to the banks. And they are much better than they can imagine.- ÓRAMA’s business model is based on a low price, so that to become profitable it must have thousands and thousands of customers, and infrastructure must be cost effective. In Financial Services there is a challenge related to Capacity Planning, because the company must always be prepared for using a capacity which is much over the peak. This happens because exactly at these moments that customers can have profits or losses, and the company must be able to afford the traffic and transactions. But expanding the capacity decreases ROI and stakeholders make pressure on that all the time.
“We need security, availability and performance all the time, with a cost effective solution”, says Guilherme Horn, CEO and founder of ÓRAMA.“With AWS we turned infrastructure investments into variable costs”, says Guilherme Horn, CEO and founder of ÓRAMA.
First let me tell you a bit about Cycle. If you'd have told me 7 years ago when I started bootstrapping Cycle, that today 2 of the 3 largest banks, 3 of the 5 largest insurance, and 4 of the 5 largest Pharma would use Cycle's software to manage supercomputing-class computations, I'd have said you were crazy. The AWS Cloud helps companies do amazing things
Today I’ll be telling an amazing story of real world cloud usage, and specifically how the Cloud enables us to do what we’re capable of. T
PÃO de AÇUCAR with partner DEDALUShttp://www.paodeacucar.com.br/ Founded in 1948, the Pão de Açúcar Group was a pioneer in the retail food sector in Brazil. Today is the largest distribution company in the country with over 1,300 units, including supermarkets, hypermarkets, specialty stores, atacarejo (cash & carry), and gas stations and drugstores. By joining Casas Bahia, the company becomes the largest private employer in the country, with more than 140,000 employees and more than 1,800 stores. The company has operations in 18 states from all regions of Brazil and the Federal District, totaling over 2.8 million square meters of sales area.The Pão de Açúcar Group used a traditional datacenter and sought a solution with better service and availability. The solution chosen was Amazon Web Services with partner Dedalus. The biggest benefits identified were cost reduction with 100% uptime. The Pão de Açúcar Group uses the services of AWS and Dedalus for hosting several sites, hot sites, blogs and Intranets in AWS EC2 instances, some of them running on LAMP environment, S3 storage and support services of GOLD Dedalus.
The solution chosen was Amazon Web Services with partner Dedalus. The biggest benefits identified were cost reduction with 100% uptime. The Pão de Açúcar Group uses the services of AWS and Dedalus for hosting several sites, hot sites, blogs and Intranets in AWS EC2 instances, some of them running on LAMP environment, S3 storage and support services of GOLD Dedalus.
