Inman Connect New York 2017

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Oyster #1
on the left.

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ROADMAP ADVICE FOR 2017
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• Build/work your CRM, automate & offer relevant information
• Be fast to respond, speed to lead
• Video marketing is compelling. Experiment now
• Go deeper with relationships, not wider
• Live streaming video is all the rage. Give that a shot

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LINKEDIN EXPORT
TIP #1
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#1. BUILD UP YOUR CRM
Takes seconds when you know where to look
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#1. BUILD UP YOUR CRM
Takes seconds when you know where to look
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CLICK TO EXPORT
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SEND THEM TO A LANDING PAGE
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BE FAST
TIP #2
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11. #2. COOL RESPONSE TOOLS
Automated Lead Response System
Leads engaged while you sleep

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#2. THE GBOARD KEYBOARD

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TRY A VIDEO
EDITING APP
TIP #3
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#3. WHY VIDEO?
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• 60% of consumers plan to watch more video on social media this year. –
Brightcove
• 80% of users recall a video ad they viewed in the past 30 days. – Online
Publishers Association
• 92% of mobile consumers share videos with others. - Invodo
• When marketers include video in an email, the CTR increased 200-
300%. – Forrester
• Using the word “Video” in an email subject line can increase opens by
19% and reduce unsubscribes by 26%. – Syndacast.com

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#3. GET AN APP/TOOL AND TRY

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#3. APPS FOR ALL LEVELS
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• Beginners: REClarity.net, SpeakingPhoto.com, Animoto, Diptic
• Intermediate: Adobe spark Video, YouTube Director, BombBomb, iMovie
• Advanced: Camtasia, Final Cut Pro
Experiment! You
won’t break ‘em!

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REV.COM FOR
CLOSED CAPTIONING
BONUS TIP!
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CHARLIEAPP.COM
TIP #4
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Saves an
average of 57
Google searches

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FACEBOOK LIVE
PRACTICE
TIP #5
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#5. FACEBOOK LIVE – WHY?
Cut through the noise
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• Friends are “notified” when you are LIVE
• Video posts have 135% greater organic reach than
photo posts on FB.
• The average time spent watching Facebook Live
Video is 3x more than recorded video. - Facebook
• FB Live videos are more likely to appear higher in
News Feed … – Facebook

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YOUR CONTACT
RECORD
BONUS! BONUS!
TIP!
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CONTACT RECORD ON YOUR PHONE
Add more info (Tip from Eric Hatch!)
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• Add the words, “My Real Estate Agent” or “My
Realtor” before your first name
• Start “sharing” your contact record
• Ask clients to share your contact record
• If people don’t remember your name, they may
search “real estate” in their contacts
• You’re now more easily found!

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"Stay afraid, but do it anyway.
What's important is the action. You
don't have to wait to be confident. Just
do it and eventually the confidence will
follow.” – Carrie Fisher

26. THANK
YOU!