The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.

1. A YEARIN MOBILEADVERTISING
Highlightsfrom the2016MobileAdvertisingIndustry

2. 00 WELCOME (3)
01 THERISEOFMOBILEVIDEOADVERTISING (4-9)
Doubledownwithmobilevideo
Theworldofvideoads
Allformatsarenotequal
Contentthatwonconsumersover
Bringingvideoadstolife-HowSamsungwowedRugbyfans
Winningconsumersback
QualityoverQuantity
HowMyntragrewsaleswithInMobi
02 DRIVINGLOYALTY (10-13)
ProgrammaticRising
Topperformingverticals
Videoadsfuelmobileprogrammaticbuying
03 ENTERINGTHEAGEOFAUTOMATION (14-17)
UnleashingtheChineseDragon
TrackingtheIndianmobileecosystem
ThepromiseofSoutheastAsia
04 ADVANTAGEASIA (18-21)
05 CREATIVESHOWCASE (22-29)
RexonaDeodorant
Pond’sAcneSolution
SamsungGalaxyS6
SunsilkPop-upSalon
DysonPureCool
CreamSilkTransformations
06 EXPERTSSPEAK (30-35)
07 REFERENCES (36)
08 THANKINGOURPARTNERS (37-38)
08 OURGLOBALPRODUCTALLIANCES (39)

3. ArunPattabhiraman,
VicePresident&GlobalHeadofMarketing
WearedelightedtosharethefirstannualeditionoftheInMobiYearbookwithyou!
OOverthelasttwelvemonths,strongdemandformobile,videoandsocialmediahasdrivengrowthin
digitaladspend.Mobileisexpectedtoaccountfor51% ofdigitaladspendbytheendof2016andis
forecastedtogrow to70% ofdigitaladspendby2019[1]
.Whilethisisencouraging,wehaveonlyjust
scratchedthesurfacewithwhatcanbeachievedbymakingmobileanintegralpartofthemarketingmix.
Succeedingwithmobilerequiresacompleteshifttomobile-firstthinking,acrosscreativedesignand
campaignexecution.Mobile’sinherentlyuniquecapabilitiesenablemarketerstojourneyfrom theeraof
one-wone-waycommunicationtotoday’srealityofimmersiveandinteractiveengagementwithusers.
Thisyearbookshareswithyouhighlightsfrom thatjourney;capturing2016’skeymobileadvertising
developments,industrychangesandhow thesechangeswillshapethecomingyear.Advertisersand
publisherscannow createawinninggameplanfor2017equippedwithpowerfultrendsgleanedfrom
InMobi’svastnetwork,award-winningcreativesanddeepinsightsfrom industryleaders.
2017isboundtobeanexcitingyearinthelifeofmobileadvertisingandwelookforwardtoembarking
onthisjourneywithyou.Andaswebid2016goodbye,wehopeyouenjoythisinsightintowhatan
amazingyearitwas.Happyreading!
ELCO
00WELCOME
PRESENTEDBYInMobi 2016YEARINREVIEW 03

4. PRESENTEDBYInMobi 2016YEARINREVIEW 04
MOBILEVIDEO ADVERTISINGTAKESOFF
200% GROWTHINVIDEOADCONSUMPTION

5. 150%
GROWTH
inmobilevideoadspend
01MOBILEVIDEOADVERTISINGTAKESOFF
PRESENTEDBYInMobi 2016YEARINREVIEW 05
DOUBLEDOWN WITH
MOBILEVIDEO
Mobilevideoisthefastestgrowingmobileadformattoday.Thisyearalone,
marketersaroundtheworldallocated24%oftheirdigitaladspend[2]
to
mobilevideo.Moreover,anInMobistudyrevealedthatmobilevideoad
spendincreasedbyover150%onthenetwork,signallingtheaggressive
pushfrom advertiserstowardsmobilevideoadoption.

6. 04%
FRANCE
Europe
05%
GERMANY
Europe
06%
INDIA
Asia
18%
CHINA
Asia
29%
USA
NorthAmerica
Shareofmobilevideoadplays=Country'sshare/total
Thetop5countrieswiththelargestshareofmobilevideoadplays
THEWORLDOFMOBILEVIDEO ADS
01MOBILEVIDEOADVERTISINGTAKESOFF
PRESENTEDBYInMobi 2016YEARINREVIEW 06

7. 01MOBILEVIDEOADVERTISINGTAKESOFF
Engagement=CTR;Conversions=CVR
PRESENTEDBYInMobi 2016YEARINREVIEW 07
ALLFORMATS
ARENOTEQUAL
Theseamlesssynthesisofsight,soundandmotionthatvideo
adsofferistransformingmarketingmessagesintopowerful
storiesthatinspireconsumerstotakeaction.InMobiwitnessed
a200%growthinmobilevideoadconsumptionasstories
becameincreasinglyengaging,drivingconsumerstospend
moretimeonmobile.
completion
rates
80%
higherconversionsover
staticformats
2X
higheruserengagement
overstaticformats
4X
MobileVideoadsdelivered

8. 01MOBILEVIDEOADVERTISINGTAKESOFF
PRESENTEDBYInMobi 2016YEARINREVIEW 08
CONTENTTHATWON CONSUMERSOVER
Whilemobilevideoadvertisingworksforeveryone,in2016itoutperformedstaticadformatsforthe
followingsetofadvertisersegments.
Games
6X
Engagement
2X
Conversions
Travel
3X
Engagement
1x
Conversions
Retail
3X
Engagement
2X
Conversions
Food&Drink
3X
Engagement
10X
Conversions
Entertainment
6X
Engagement
1X
Conversions
Social&Communication
6X
Engagement
2X
Conversions
Engagement=CTR;Conversions=CVR

9. 01MOBILEVIDEOADVERTISINGTAKESOFF
PRESENTEDBYInMobi 2016YEARINREVIEW 09
BRINGINGVIDEOADSTOLIFE-HOW SAMSUNGWOWEDRUGBYFANS
Objective
Todriveviewsforthe‘TheSamsungSchoolof
Rugby’amongstthe“BigEventers”,atthemost
relevantmomentsthusdrivingbrandaffinity.
Solution
A360°videocreatedanimmersiveexperienceby
educatingaudiencesaboutRugby,intimeforthe
WorldCup.
Results
>1M
BigEventerswere
exposedtothead
2.61%
oftheseengaged
withthevideo
4%
userssharedthe
videoonTwitter

10. PRESENTEDBYInMobi 2016YEARINREVIEW 10
DRIVINGLOYALTY
MOBILEREMARKETINGADOPTIONUPBY400%

11. 24hrs
25%
6%
Averagetimetouninstallan
appafterthefirstuse
FractionofiOSandandroid
usersretainedwithin24
hoursofappinstallation[4,5]
Day30retentionratesacross
iOSandAndroidusers[6]
02DRIVINGLOYALTY
PRESENTEDBYInMobi 2016YEARINREVIEW 11
WINNING
CONSUMERSBACK
Nearly50%ofallappmarketershaveadoptedappretargetingasameansof
engagingusersin2016[3]
.Theappecosystem isreachinga‘tippingpoint’,
whereappdeveloperswilldeem userretentiontobeasimportantas
acquisition.
Theincreasinguseropt-outsfrom alternativere-engagementmeanssuchas
emailandpushnotificationsismakingmobileappremarketing
indispensable.

12. QUALITYOVERQUANTITY
02DRIVINGLOYALTY
PRESENTEDBYInMobi 2016YEARINREVIEW 12
5-6x
GrowthinAverage
RevenuePerUser
Games
7-8x
RoAS(Returnon
AdSpend)
Shopping
15%
Re-activationrate
Entertainment
30-50%
UpliftinIncremental
Rides
Taxi
We’veheardthelexiconshiftamongadvertisersfrom ReachtoLTV(lifetimevalue)andDAUs(dailyactiveusers),
andfrom CPIs(costperinstall)toCPAs(costperaction).Thisshiftinfocusfrom useracquisitiontoretentionis
drivingconversationstoday.
Thefollowingistheimpactseenfrom theInMobiRemarketingplatform acrossappcategories.

13. 02DRIVINGLOYALTY
PRESENTEDBYInMobi 2016YEARINREVIEW 13
HOW MYNTRAGREW SALESWITHINMOBI
Objective
Tomaximizemobilesalesbyre-activatingdormant
usersandretargetingusersbasedontheir
historicalshoppingbehaviour.
Solution
Highlypersonalizedandcuratedproductrecommendationswere
deliveredtoallMyntraappusers.Specificsegmentsofdormant
customersweretargetedinordertorenewtheirinterestintheapp.
Results
1,000+
transactions
perday
$25
average
ordervalue
3X
growthin
MoM transactions
7
returnon
advertiserspend

14. PRESENTEDBYInMobi 2016YEARINREVIEW 14
ENTERINGTHEAGEOFAUTOMATION
75% OFMARKETERSBOUGHTTHEIRMOBILEINVENTORYPROGRAMMATICALLY

15. 03ENTERINGTHEAGEOFAUTOMATION
PRESENTEDBYInMobi 2016YEARINREVIEW 15
PROGRAMMATICRISING
Inthemarchtowardsachievinggreaterefficiency,controlandtransparency,75%ofallmarketersuse
programmaticand33%ofthem havebeenusingitforover2years[7]
.Currently,advertisersbasedinNorth
Americaaccountforthelargestshareofmobileprogrammaticadspend.
Shareofmobileprogrammaticadspendacrossregions
Q12016
Q22016

16. 03ENTERINGTHEAGEOFAUTOMATION
PRESENTEDBYInMobi 2016YEARINREVIEW 16
TOPPERFORMINGVERTICALS
InH1’16,85%ofthemobileprogrammaticspendontheInMobinetworkcamefrom Fortune500brands.CPG,
RetailandEntertainmentweretheleadingadvertisercategoriesspendingonmobileprogrammaticwhile
Retail,GamesandCPGwerethefastestgrowingverticalsmeasuredbyadspend.
Shareofmobileprogrammaticadspendacrosscategories

17. 03ENTERINGTHEAGEOFAUTOMATION
PRESENTEDBYInMobi 2016YEARINREVIEW 17
Video
44%
Banner
18%
Interstitials
02%
Native
23%
RichMedia
12%
Search
01%
ESIRABL
DFORMA
VIDEO ADSFUELMOBILEPROGRAMMATICBUYING
Mobileprogrammaticisforecastedtobea$20billionindustrybytheendof2016,andgrowthisexpectedtocomefrom mobile
videoads[8]
.ArecentstudyconductedbyInMobi[7]
revealed,that44%ofmarketersprefervideoadsformobileprogrammatic.
Mostdesirableadformatformobileprogrammaticbuyers

18. PRESENTEDBYInMobi 2016YEARINREVIEW 18
ADVANTAGEASIA
CHINA,INDIAANDSEASPURGROWTH

19. 04ADVANTAGEASIA
PRESENTEDBYInMobi 2016YEARINREVIEW 19
UNLEASHINGTHECHINESEDRAGON
By2020,mobilewillaccountfor84%ofthetotaldigitaladspendinChina[9]
.InMobi’sdeepunderstandingof
themarkethashelpeditreachmillionsofmobileusersinthecountry.
Unbeatable
growth
InMobirecorded
15-foldgrowthina
spanof4years
Highon
native
InMobiisthelargest
independentnativead
networkinChina
LargestiOS
platform
InMobi’svastnetwork
reaches80%of
ChineseiOSusers
Top
partner
Wepartnerwith80%
oftheTop1000
appsinChina

20. 04ADVANTAGEASIA
PRESENTEDBYInMobi 2016YEARINREVIEW 20
TRACKINGTHEINDIAN MOBILEECOSYSTEM
Today,mobileaccountsforonly3%oftotalmediaadspendinIndia.By2020,mobilespendisexpectedto
quadrupleaccountingfor10%ofthetotalmediaspend[10]
.Totapintothisexcitingopportunity,marketersare
investinginmobiletoreachawideraudience.
Digitalequals
mobile
80%ofinternet
userscomeonline
viatheirmobile
devices[11]
Qualitytrumps
quantity
Advertiserfocushas
shiftedtohighLTV
users
Riseof
mCommerce
Focushasshiftedto
userretentionvia
remarketing
Overcoming
bannerblindness
Advertisersdelivered
superiorexperiences
viamobilevideo

21. 04ADVANTAGEASIA
PRESENTEDBYInMobi 2016YEARINREVIEW 21
THEPROMISEOFSOUTHEASTASIA
SoutheastAsiaisadiverseregionwithIndonesiaattheforefrontofmobilegrowthandinnovation,boastingof47%
smartphonepenetration[12]
.Decliningsmartphonepricesandimproved4GcoverageisenablingmanyIndonesiansto
gettheirfirsttasteofinternetviamobiledevices.
Digitalequals
mobile
Thelackofadesktop
Internetlegacyis
drivingmobile
adoption
Creative
innovations
Cutting-edgemobile
technologydelivered
innovativeexperiences
Video
indemand
Fivetosevenfoldgrowth
inavailablemobile
inventoryforvideo[13]
Programmatic
rising
Toachievescaleonmobile,
programmatictoolsarekey
innewmarkets

22. PRESENTEDBYInMobi 2016YEARINREVIEW 22
CREATIVESHOWCASE
MOBILE-FIRSTCREATIVESTHATDELIVEREDREALRESULTS

23. Adsthattargetthewrongaudiencesorfailtodeliverabetteruserexperiencecandomoreharm
thangood.Userstoday,spend25% oftheirtimeonmobileandtheyarewillingtousead
blockers,iftheythinkyouradsareannoying,toointrusiveorjustplainugly.Thismeansyou
couldlosenewcustomers,ortheopportunitytore-engageanexistingone,evenbeforetheyhad
achancetoseeyourad.
WWeunderstandthislove-haterelationshipthatuserssharewithads.Ourconversationswith
advertisersandpublishersaroundtheworldandourdeepunderstandingofaudiencebehaviour
and preferenceshasenabled usto create experiencesthatare contextual,engaging and
effectivelycommunicateyourmessage.AtInMobi,theSalesandthecreativeteamswork
closely,toensuretherightstoryisbeingweavedfortherightaudience,usingtechnologythat
bestenhancestheexperienceforusers.Here,webring to you6 ofthebestmobile-first
creativesthatengagedusersandstayedwiththem longafterthecampaignended.
REATI
05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 23

24. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 24
360°VIDEOSGENERATEENGAGEMENTFORREXONA
Objective
ToincreaseawarenessandgrowthforRexonadeodorant,
thusre-establishingitssuperiorityintheovercrowded
deodorantcategoryinIndonesia.
Solution
Userswereshowna360°videotoexperiencethedust,heatand
sweatinvadingtheclosestbusstoptheywereonrouteto,and
hencehighlightinghowRexonacouldfixthisinajiffy.
WinneroftwoGoldsattheMMASmarties2016inthe‘Innovation’&‘Location-basedcampaigns’categories
Results
>314M
impressionsserved
betweenJan-Mar2016
1.76%
ClickThoughRate
(CTR)
27.2%
ViewThrough
Rate

25. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 25
FACIALRECOGNITIONDRIVESGROWTHFORPOND’SACNESOLUTIONS
Objective
Tocreatebuzz,engagement,interactivityandincreased
salesforPond’sAcneSolutionsinIndonesia.
Solution
Arichmediaexperiencewithfacialrecognitionwasusedtoeducate
usersonthecausesforacneandhowPond’scansolveitin3days.
WinneroftwoSilversattheMMASmartiesinthe‘Innovation’and‘Product&ServicesLaunch’categories
Results
29seconds
averagetimespent
onthead
>39,000
#ofuserswhoengaged
withthead

26. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 26
Results
20sec
Averagetime
spentonthead
1.14%
ClickThroughRate
(CTR)
1.6%
usersclickedon
“Tapherenow”
1.1%
ofusersclickedon
“Experience”
BATTERY-LIFEDETECTIONBOOSTSSALESFORSAMSUNGS6
Objective
TocreateawarenessanddrivesalesforSamsung’snewly
launchedS6smartphone,amongstbusinessusersinSoutheast
Asia,byemphasizingonitssuperfastchargingcapabilities.
Solution
Usingaudiencepersonatargetingandbattery-life
detection,SamsunghighlightedS6’snextlevel
chargingcapabilities.

27. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 27
Results
25,000
womenwere
geo-targeted
>10,000
womenanswered
Naomi’scall
>9,000
womenparticipatedin
thepop-upsalons
GEO-TARGETINGDRIVESAWARENESSFORSUNSILK
Objective
ToincreasebrandawarenessandrecallforSunsilk
amongyoungSingaporeanwomen,bydrivingsign-ups
fortheSunsilkPop-upSalons.
Solution
Geo-targetingwasusedaroundthe4salonlocations
withaperfectlysimulatedphonecallfrom NaomiNeo
invitinguserstosign-upforfreemakeoversessions.

28. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 28
Results
>1M
usersviewed
thead
>15,000
usersclickedon
"Seehowitworks”
2,500
clickedon
"GetDirections”
14sec
Averagetimespent
onthead
1.5%
ClickThroughRate
(CTR)
REAL-TIMEPSIUPDATESGARNERSINTERESTFORDYSON’SPURECOOL
Objective
TodriveawarenessandcreateassociationbetweenDyson’sair
purifier-PureCoolandcleanair,whenSingaporewascoveredin
ahazeoriginatingfrom theIndonesianforestfires.
Solution
Aperfectmixofmomentmarketingwithlocationtargeting
wasusedtodisplaythecurrentPSIintheirlocation.

29. 05CREATIVESHOWCASE
PRESENTEDBYInMobi 2016YEARINREVIEW 29
Results
24,000
usersinteracted
withthebannerad
2,000
usersclickedon
"WatchtheVideo"
56sec
Averagetime
spentonthead
150
usersclickedon
"Knowmore"
360°VIDEOREVIVESTHEICONICCREAM SILKBRAND
Objective
Tore-positionCream Silkasabrandforyoungand
modernFilipinas,bycelebratingtheirstrong-will,
resilienceandbeauty.
Solution
A360°videowasusedtoengageaudiencesoutsidetheCream
SilkTransformationevent,hencedrivingscaleandreachinga
wideraudience.

30. PRESENTEDBYInMobi 2016YEARINREVIEW 30
EXPERTSSPEAK
THOUGHTSFROM INDUSTRYLEADERS

31. EADERSPE
06EXPERTSSPEAK
PRESENTEDBYInMobi 2016YEARINREVIEW 31
ChristianHenschel
CEOatAdjust
“2016waswitnesstotwomajordevelopments.Thefirstwasmobile'scomingofage
andgrowingoutofitsteenageyears.Asubstantialnumberoftransactionalbusinesses
suchassupermarketchainandinsuranceproviders,incorporatedmobileintotheir
strategy,thusreachingawideraudience.Thesecondwastheindustrywideacceptance
ofmobilefraud.Thoughcompanieswereawareofitsexistence,notmuchwasdoneto
preventit.In2016,considerableheadwaywasmadeinthisdirection,withnewproduct
launchesthatactuallywork.”
01/09
JohnKoetsier
“In2016,brandsaggressivelybegantore-engagetheiraudiences,byretargeting
thembasedontheirhistoricalbehaviour.Whilesomebrandsgotitright-knowing
whentoreachouttotheircustomerandwhentostop,notallgottheformularight.In
2017,brandswillbecomemoresophisticatedwiththeirretargetingstrategyand
embracesmartintegrations”
MobileEconomistatTune
02/09

32. EADERSPE
06EXPERTSSPEAK
PRESENTEDBYInMobi 2016YEARINREVIEW 32
HussamHammo
CEOatTamatem
“FortheArabicspeakingworld,2016washugeforsocialmediapromotions,as
advertiserstargetedusersthroughtheirsocialnetworkfeedsinordertodrive
downloads.Interestingly,Interstitialformatsdidnotfarewellamongstthe
audience,whilerewardedvideoswereextremelypopulargivenitsopt-innature.”
03/09
RonenMense
“In2016,themobileindustryfacedtwomainchallenges-solvingforviewthrough
attributionandcurtailingadfraud.Theneedofthehourisfortheindustrytojoin
handstotakeactionandsolvefortheseissues.”
VP,-AsiaatAppsFlyer
04/09

33. EADERSPE
06EXPERTSSPEAK
PRESENTEDBYInMobi 2016YEARINREVIEW 33
LeoScullin
VPofIndustryProgramsatMMA
“Mobilevideoisonthevergeofbecomingthesinglemostimportantplatformfor
brandmarketers.Rightnow,thereisanimbalanceinbothsupplyanddemand,and
inthesourcesofsupply,webversusinapp.Again,thetwoecosystemsofweband
inapparedistinctlydifferent,sowe,asanindustryneedtoensuremaximum
transparencyinthesupplychain,sothatwecancontinuetoharnessandmeetthe
growingdemandforhighqualitymobilevideoadvertising.”
05/09
MatthewTalbot
“Thebiggestchangein2016wastheinterestfrombrands,mediaagenciesand
corporatesinmessagingapps.InIndonesia,oneofBBM'slargestmarkets,the
averageuserspends140minsadayonmessagingapps.Fromabrand'sPOV,the
powerofthisuninterruptedtimewithusersisunparalleled.Itisonlylogicalfor
brandstotakeadvantageofthisbybringinginservices,contentandadsintothe
messagingecosystem.”
CEOatBBM
06/09

34. EADERSPE
06EXPERTSSPEAK
PRESENTEDBYInMobi 2016YEARINREVIEW 34
KaylaWilson
HeadofProgrammaticPartnerships
atInMobi
“In2016,VideowasthebiggestopportunityforadvertisersaswellasInMobi
especiallywiththelaunchof80%+completionratepackagesforbuyers.This
opportunityreceivedwidespreadadoptionputtingInMobionthemapasabig
videoplayerinthemobilespace.”
07/09
VasutaAgarwal
“PerformanceadvertisersinIndiacameofagein2016astheirfocusshiftedfrom
rapiduseracquisitiontoretainingusersbyre-engagingthem.Spendsmoved
towardsretargetingandre-activationinordertoimprovetheLTVofalreadyacquired
users.”
VP&GM-IndiaatInMobi
08/09

35. EADERSPE
06EXPERTSSPEAK
PRESENTEDBYInMobi 2016YEARINREVIEW 35
KevinWang
HeadofGreaterChinaMarketing
atInMobi
“ThemobileadvertisingmarketinChinaisprimarilydominatedbyappdownload
campaigns.Butin2016,manybrandsmovedawayfromusingtraditionalmedia
aloneandadoptedmobileintotheirmarketingstrategyinordertoreachtheir
audiences.”
09/09

36. PRESENTEDBYInMobi
REFERENCES
2016YEARINREVIEW 36
[1] Mobileadspendtotop$100billionworldwide,eMarketer,2015
[2] IABdigitalvideoadspendstudy,IAB,2016
[3] Retargetingisamustforappmarketers,eMarketer,2016
[4] Retentionrates:adeeperlookatbenchmarks,Adjust,Q12016
[5] Aremobileusersreturningtoappsaftertryingthemout,eMarketer,2016
[6] Whatmakesagoodretentionrate,Adjust,2016
[7] MobileProgrammatic:Abuyer’sperspective,InMobi,2016
[8] USdigitaldisplayadspendingisprogrammatic,eMarketer,2016
[9] DigitaladspendrisesinChina,eMarketer,2016
[10] DigitaladspendinginIndiatosurpass$1billionnextyear,eMarketer,2016
[11] MobileInternetusersinIndia2016,IAMAI,2016
[12] Indonesia’ssmartphonepenetrationhits47%,GSMA,2016
[13] DigitalvideoinSoutheastAsia,IAB

37. PRESENTEDBYInMobi 2016YEARINREVIEW 37
THANKINGOURPARTNERS
2016wasamomentousyearforInMobiandforthemobileecosystem at
large.Here’sabigshoutouttosomeofourclientsandpartnerswho
helpedusmarkamilestoneintheindustry.

38. THANKYOU08THANKINGOURPARTNERS
PRESENTEDBYInMobi 2016YEARINREVIEW 38

39. PRESENTEDBYInMobi 2016YEARINREVIEW 39
OURGLOBALPRODUCTALLIANCES
Ourworldclass3rdpartypartnershipscontinuetoenableseamless
campaignmeasurement,audienceverificationandviewabilityforour
advertisersacrosstheglobe.

40. PRESENTEDBYINMOBI 2016YEARINREVIEW 40
CONTRIBUTORS
EditorinChief:
ArunPattabhiraman,
VicePresident&GlobalHeadofMarketing
Research:
ShamalaDN,Sr.GlobalMarketingResearchManager
PoojaKalloor,Sr.GlobalResearchAnalyst
Design:
SantoshHegde,HeadofDesign
AnoopKumar,Sr.ArtDirector,MotionDesign
ArpithScindhia,Sr.ArtDirector
SpecialMentions:
IreneHerranz,DirectorofMarketing,NorthAmerica
SupriyaGoswami,DirectorofMarketing,APAC
KevinWang,DirectorOfMarketing-GreaterChina
RajeshPantina,MarketingLead,Performance&PublisherSolutions,APAC
ShibinPhilip,Sr.SoftwareEngineer
Digital:
RajeshPillai,GlobalHeadofDigitalMarketing
BhargavChandrababu,Sr.Associate,DigitalMarketing
CopyEditor:
AswiniBommakanti,
MarketingManager,Brand&Programmaticsolutions,APAC

41. PRESENTEDBYInMobi 2016YEARINREVIEW 41
ABOUTUS
AtInMobi,ourvisionistoimproveusers'livesbyenablingthem togetthemostvaluefrom
mobiledevices.Wepioneermobilediscoverythroughpersonalizedadvertisingexperiences,
enablingconsumerstodiscovernew productsandservicesthroughcontextualandcurated
recommendationsonmobiledevices.Throughourrevolutionaryadvertising&discoveryplatform,
developers,merchantsandbrandscanengagemobileconsumersglobally.Recognizedamong
FastCompany's"2016'sMostInnovativeCompaniesintheworld",InMobireachesover1.5billion
uniquemobiledevicesworldwide.
www.inmobi.com/insights | Follow uson @InMobi facebook.com/InMobi | Reachusatcontactus@inmobi.com

42. THANKYOU
PRESENTEDBYInMobi 2016YEARINREVIEW-BYInMobi
HAVEAGREAT2017!