China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.

1. THE STATE OF
APP DOWNLOADS &
MONETIZATION ASIA PACIFIC - 2015
Insights
CHINA WAS THE LEADING MOBILE APP DESTINATION IN 2015
Top app destinations in Asia
m-COMMERCE AND TRAVEL APPS GAINED POPULARITY IN 2015
2015 SAW APPLE'S CONTINUED
GROWTH IN CHINA AND INDIA
CPI premium - iOS over Android
% share of installs by country
Games 52%
m-Commerce 26%
11%Travel
Food & Drink 2%
Social &
Communication
5%
Games
Travel
ios premium = ios CPI - android CPI
x= cost of an android app install
m-COMMERCE APPS DROVE
GROWTH IN ASIA PACIFIC
Share of m-Commerce app installs across top 10 app
destinations
South
Korea
IndiaVietnam ChinaIndonesia
3.3x
2.5x 2.3x
0.6x 0.4x
iOSPremium
57%
South
Korea
China Indonesia India
41%
25%
17%
+96%
China
42%
7%
India
Philippines
13%
South Korea
4%
Indonesia
22% Malaysia
6%
+34%
+81%
m-Commerce
+83%
Food & Drink
m-Commerce share of installs
Share of app categories Growth in app categories
Share of app installs % change over 2014
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi