This document summarizes a presentation about employee engagement at Bacardi. It discusses what engagement is, how Bacardi measures engagement, and what Bacardi does to promote engagement. Specifically, it recommends a "cocktail" of ingredients to keep employees engaged, including visible leadership, recognition, development, transparency, and fun. It also discusses Bacardi's values-based performance approach and emphasizes the importance of passion and pride in engaging employees.

1. #BridgeTalks #BrandPassion

2. INSIDE THE BRAND DNA
OF EMPLOYEE ENGAGEMENT
Dale Smith
Director of Creation
Bridge Training & Events

3. Brand & Culture
Research
Project 2015

5. Brand
Passion

7. What is your
brand story?

9. Take
your
people
on a
journey

10. Time-line

11. Bridge
10 years on…

12. Invitation

13. BridgeTalks One Year On…

17. What is your
brand story?

18. Celebrate your success stories

19. INSIDE THE BRAND DNA
OF EMPLOYEE ENGAGEMENT
Scott M. Northcutt
Senior Vice President of
Human Resources
Bacardi Limited

21. MAKING
GOOD TIMES
GREAT

22. THE FLOW FOR TODAY
We are
BACARDI
What can
you do to
GET IT?
How do you
KEEP IT?
What is
ENGAGEMENT?
How do you
know if you’ve
GOT IT?

23. ABOUT BACARDI
Largest Private
FAMILY HELD
Spirits Company
in the world 153years of
HeritageOperating in
OVER 160
markets
5000+Bacardi Ambassadors

24. ABOUT ME
Scott M.
NORTHCUTT
Bacardi
AMBASSADOR
SENIOR VP HR
Bacardi LimitedBacardi
Bermuda
FAMILY
Man

25. THE FLOW FOR TODAY
We are
BACARDI
What can
you do to
GET IT?
How do you
KEEP IT?
What is
ENGAGEMENT?
How do you
know if you’ve
GOT IT?

26. WHAT IS EMPLOYEE ENGAGEMENT

27. WHAT IS EMPLOYEE ENGAGEMENT

28. WHAT IS EMPLOYEE ENGAGEMENT
MASLOW’S HIERARCHY OF
NEEDS
SELF-
ACTUALISATION
ESTEEM NEEDS
SOCIAL NEEDS
SAFETY NEEDS
PHYSICAL NEEDS
ENGAGED
EMPLOYEES
BACARDI
TEAM
SELF

29. WHAT IS EMPLOYEE ENGAGEMENT
BELONGING
PRIDE
VALUED
CONTRIBUTE
INVOLVED
WIN

30. THE VIRTUOUS CYCLE FOR SUSTAINABLE SUCCESS
Enablement
Identified enablers
or barriers to high
performance
Engagement
Predicts commitment,
willingness to go
above and beyond &
show discretionaryeffort
Being part of a winning team drives engagement…and vice versa!!!
Winning
Performance
Enablement
Employee
Engagement

31. WHY ENGAGEMENT DRIVES GREATER PERFORMANCE
Higher employee engagement
leads to superior organizational
performance.
6% 4% 6%
SALES GROWTH
OPERATING MARGIN
TOTAL SHAREHOLDER RETURN
BEST EMPLOYER COMPANIES
OUTPERFORM THE AVERAGE COMPANY
Source: AON Hewitt, 2014
(based on 6,000 organizations & 7 million employees over a #yr study)
Best Employer Companies = strong perceptions by employees,
best practice HR programs & strong financial results)
Engaged employees believe in
their company, and are inspired
to perform at their best.
When employees are fully engaged,
they are more productive, committed,
and conscientious.

32. THE BUSINESS CASE
VALUES BASED
PERFORMANCE

33. PERFORMANCE + VALUES FORMULA
If a person performs and has our Values, that is
who we want and should build around.
The person performs but does not have the
Values or fit for the Company. Then they need
to leave the organization.
The person has the Values but is not currently
performing… (Job Fit, Aware, Coached, Trained??)
Explore these before deciding what to do,
but they need to perform.
P + V = Y
P - V = N
V - P = ?

34. ENGAGEMENT IS…
…Finding and
sharing that
which makes
your company
SPECIAL

35. OUR AMBITION
MAKING BACARDI
“THE PLACE I WANT TO BE”
Values-Based
Performance
“Magnet” for High
Performing
Women
Bacardi
Leaders…Envy of
the Industry
Most Personal
International
Company

36. THE FLOW FOR TODAY
We are
BACARDI
What can
you do to
GET IT?
How do you
KEEP IT?
What is
ENGAGEMENT?
How do you
know if you’ve
GOT IT?

37. HOW DO YOU KNOW IF YOU’VE GOT IT?

38. THE FLOW FOR TODAY
We are
BACARDI
What can
you do to
GET IT?
How do you
KEEP IT?
What is
ENGAGEMENT?
How do you
know if you’ve
GOT IT?

39. WHAT CAN YOU DO TO GET IT?
THERE ARE NO “SILVER BULLETS” –
It’s more a cocktail of different ingredients that satisfy the “taste profile” of your employees
COMMUNICATION
Consistent, transparent
and authentic
VALUES
Based Performance
Ability to Make a
DIFFERENCE
Visible & Approachable
LEADERSHIP
DEVELOPMENT
(Including Career &
Succession Planning)
RECOGNITION
As an Accelerator
Make
TOUGH CALLS
Social
RESPONSIBILITY
Break Down Barriers
SPEED DECISION
MAKING
Have
FUN!!!

40. HOW TO GET IT AT BACARDI
BECOMING BACARDI
BEING A BACARDI
AMBASSADOR

41. HOW TO GET IT AT BACARDI
LISTEN TO LEARN
FROM & COURSE
CORRECT…
ACTION TEAMS

42. HOW TO GET IT AT BACARDI
INSPIRE & DEVELOP

43. HOW TO GET IT AT BACARDI
LEVERAGE
RECOGNITION AS
AN ACCELERATOR

44. HOW TO GET IT AT BACARDI
HERITAGE &
LIVING THE BRAND

45. THE FLOW FOR TODAY
We are
BACARDI
What can
you do to
GET IT?
How do you
KEEP IT?
What is
ENGAGEMENT?
How do you
know if you’ve
GOT IT?

46. WHAT CAN YOU DO TO KEEP EMPLOYEES ENGAGED?
1. Communication
Consistent, transparent and authentic
2. Values Based Performance
3. Ability to Make a Difference
4. Visible & Approachable leadership
5. Development
Including Career & Succession Planning
6. Recognition – as an Accelerator
7. Make Tough Calls
8. Social Responsibility
9. Break down Barriers –
Speed Decision Making
10.Have Fun
e.g.
Sell on the inside, not just the outside
“Hollywood Moments”
Keep focus – narrow & deep
Don’t be an “HR Nerd”

47. MIX TO PERFECTION
The Perfect Recipe…
…FOR THE PERFECT SERVE!

48. SO, HERE’S OUR RECIPE FOR THE ENGAGEMENT “PERFECT SERVE”
INGREDIENTS
• 2 parts – Visible Leadership & Aligned Goals
• 2 parts – Transparency & Clarity
• 3 parts – Recognition, Development & Fun
DECORATION
• Mix With Passion & Pride
PREPARATION
• Fill the Glass With P+V
• Blending these ingredients in a consistent
way and serving with authenticity, you can
retain high levels of engagement to drive
sustainable business results
CELEBRATE
SUCCESS

49. Q & A

50. BECOMING A BACARDI AMBASSADOR
IT’S NOW OVER TO YOU…
3 GROUPS – 3 COCKTAILS
CHOOSE YOUR TEAM AND WE’LL
SET YOU UP FOR SUCCESS
TEAM A
BACARDI MOJITO
TEAM B
St. GERMAIN
TEAM C
CLASSIC MARTINI

51. Thank You