1. GOOGLE +
Does Your Insurance Business Need It?
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

2. So far we have covered how insurance
agents can effectively
use Facebook and LinkedIn to find and
engage prospects.
Both social platforms are also great for
establishing an extended identity online,
providing convenient updates to current
clients and delivering new information
about your business.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

3. However, we have yet another major social
network to cover.
Enter social media giant, Google+, who
now claims to have 170 million users.
While its numbers alone make it the second
biggest social website, it’s not nearly as
active as the others.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

4. So, is it worth even having a business
presence on there?
Mashable and American Express OPEN
forum recently published an article asking
that very question.
Jacob Smith, digital marketing specialist for
Zumba Fitness, says “yes” – specifically for
two reasons.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

5. Google Adds SEO Value to your
Insurance Company
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

6. Google has tied SEO value into having a
presence on Google+.
Try searching for “GEICO” and you’ll notice
that GEICO’s Google+ page appears on the
first page of the search results.
John’s Insurance Company will show up in
an organic Google search if John has a
Google+ page.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

7. http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

8. It’s Easier to Share with
Prospects Who Use Google
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

9. “Google+ has a lot of integration with other
Google products,” says Smith.
If you’re writing to a prospect in Gmail and
want to speak to them in real time, just
hop onto a Google+ hangout to discuss
policies in real time.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

10. Google+ hangouts also allow agents to
share documents and swap screens in real
time without having to switch platforms
and use Skype, for example.
Communicating with prospects and clients
in a non-intrusive manner is becoming
more about convenience and
communicating in their preferred medium.
Needless to say, a lot of them use Google
products.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/

11. So, what’s the consensus?
Get on Google+ but don’t invest a large
amount of effort in it just yet.
Consider posting company or relevant news
on Mondays and Wednesdays, which are
the platforms most active days.
http://insuranceleadsguide.com
/insurance-
marketing/insurance-business-
google/