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It's time to create a digital workplace
that empowers people!
OSCAR BERG, UNICORN TITANS
Italia Intranet Day
Milano, 4 ottobre 2018 @oscarberg
”A great guide for how your organization can
plan and design the digital workplace for the
future of work.”
Jacob Morgan
Best-Selling Author, Speaker, & Futurist
”A book that will make you rethink all you
think you know about collaboration.”
Martin White
Intranet Focus Ltd
The future used to be
so much better
1931
Flawless
broadband
connectivity
everywhere
Autonomous
flying car
Mobiles with
super-large screens
you can actually hold
in one hand
Drinks on
demand
Smart
personal
assistant
Cool buttons
to control everything
Cool integrated
dashboard
Remote
meetings that
actually work
1945
So how did the future turn out?
PRETTY GOOD IN MANY WAYS
BUT AT WORK 1995 IS ON REPEAT PLAY
WHY BOTHER ABOUT
EMPLOYEE ENGAGEMENT?
18% 40%HIGHER EMPLOYEE
PRODUCTIVITY
LOWER EMPLOYEE
TURNOVER
TOP QUARTILE COMPANIES FOR ENGAGEMENT VS
THE BOTTOM QUARTILE
c
OUR DIGITAL EXPERIENCES SHAPE NEW BEHAVIORS
EXPECTATIONS
ABILITY
CONSUMER ORGANIZATION
...RAISING OUR EXPECTATIONS ON ORGANIZATIONS
1995
EXPECTATIONS
ABILITY
CONSUMER ORGANIZATION
...CREATING A DISRUPTION GAP
OPPORTUNITY
FOR NEW
ACTORS
1995
THE TWO THINGS WE KNOW FOR CERTAIN
ABOUT THE FUTURE
1 2
The pace of change
will increase
Complexity will
increase
In many professions people use up to 30 IT systems
- and even more are being rolled out
of employees have physically attacked
their computer or accessories
would rather clear the toilet
than clean their email inbox
Engaged &
productive
Employees
Happy
customers or
citizens
Happy
owners
Easier and more fun
to work together
THE DIGITAL WORKPLACE
1
2
3
Save money
Shorten TTM
Control
Improve the
employee
experience...not!
ROOT CAUSE #1:
LACK OF PEOPLE-FOCUS
Managemen
t
Business
units
IT
Customer
service
Finance
HR
ROOT CAUSE #2:
LACK OF OVERVIEW & COLLABORATION
So, how to tackle it?
"The rapidly changing environment in which we
live makes effective leadership more critical than
it has ever been.
We are more in need of a vision or designation
and a compass (a set of principles or directions)
and less in need of a road map.”
Stephen R Covey
PRINCIPLE #1
Efficiency Value creation
PRINCIPLE #2
Technology-
centric
People-
centric
PRINCIPLE #3
Siloed Holistic
What about the vision?
LOOK AT THE PAST FOR ANSWERS!
ROBOTS
SMART
ASSISTANTS
VIDEO
MEETINGS
VIRTUAL
REALITY
MOBILITY
TOOL DEPENDS
ON SITUATION
A SHARED
COMMUNICATION
PLATFORM
THINK BIG
BUT ACT SMALL
VISION ONGOING ITERATIVE PROCESS
2
9
Digital ways of
working
Service design
& development
Govern Coordinate Follow up Improve
CHANGE PROCESS
Digital
transformation
HYPOTHESIS
PROTOTYPE
TEST
INSIGHT
CO-CREATE
& ITERATE
“Make sure to have
your workplace
close to reality”
Ingvar Kamprad,
founder of IKEA
A FINAL WORD OF ADVICE

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