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Bruce ColleyAccess to Finance 
First principles 
Identifying need
“Innovation Ladder” 
“Finance Escalator” 
“Funding Gap” 
“Valley of Death”
The Journey –Escalator?
Or this?
Or this!
Kick- starter
Kick- starter 
Crowd-funding
What are investors looking for? 
•Right people 
•Assets & IPR 
•Defendable USP 
•Growth Sector 
•Scalable 
•Demonstrable Market Demand 
•Revenue generating 
•Commitment 
•Wow factor 
InvestmentAttractive
What are investors looking for? 
•Cultural change 
–Life style v. project 
•Advisors 
•Due diligence 
•Documentation, procedures, controls 
•Management team 
•Understand the investor 
•Exit strategy 
–Commitment 
•Energetic / Committed 
InvestmentReady
Planning for success 
•Start from the end and plan backwards –the Exit! 
•Plan your short term / medium term funding – develop a funding strategy 
•What do you want from your investors –its never just the money! Negative or positive? 
•Work with good advisors –mentors –coaches 
•Do your own due diligence on everyone you work with and with potential investors 
•Innovate UK-supported companies offer attractive validated, de-risked opportunities for private sector funders
www.innovateuk.gov.ukBruce ColleyAccess to FinanceInnovate UKbruce.colley@innovateuk.gov.uk@brucecolley107919 042375

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Innovation and R&D Escalator Workshop: Bruce Colley - Identifying need

  • 1. Bruce ColleyAccess to Finance First principles Identifying need
  • 2. “Innovation Ladder” “Finance Escalator” “Funding Gap” “Valley of Death”
  • 6.
  • 7.
  • 10. What are investors looking for? •Right people •Assets & IPR •Defendable USP •Growth Sector •Scalable •Demonstrable Market Demand •Revenue generating •Commitment •Wow factor InvestmentAttractive
  • 11. What are investors looking for? •Cultural change –Life style v. project •Advisors •Due diligence •Documentation, procedures, controls •Management team •Understand the investor •Exit strategy –Commitment •Energetic / Committed InvestmentReady
  • 12. Planning for success •Start from the end and plan backwards –the Exit! •Plan your short term / medium term funding – develop a funding strategy •What do you want from your investors –its never just the money! Negative or positive? •Work with good advisors –mentors –coaches •Do your own due diligence on everyone you work with and with potential investors •Innovate UK-supported companies offer attractive validated, de-risked opportunities for private sector funders
  • 13. www.innovateuk.gov.ukBruce ColleyAccess to FinanceInnovate UKbruce.colley@innovateuk.gov.uk@brucecolley107919 042375