iGBAffiliate iGBLIve Online talk including: - When are your lost links truly lost? How to interpret your link profile - Do all your live links have the same value? rel=“sponsored”, rel=“ugc” and Google’s new “links as hints” approach - The best tools for monitoring your existing links - why Google's Search Console isn't enough - Bringing dead links back to life to protect your ranking

1. How to Identify and Recover Your Site's Lost Links

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Importance of Links

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How do you know if you’re
losing links?

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GSC:
no clear
picture

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Link Audit

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RECURRING
HOUSEKEEPING
ACTIVITY

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ADDITIONAL DATA SOURCES

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3rd party sources ≠

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LOST LINKS REPORT

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NOT ALL LOST LINKS
ARE REALLY LOST

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MJ12
AhrefsBot

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Link
Source URL
Target URL
Anchor text

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Link
Source URL
Target URL
Anchor text

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Link
Source URL
Target URL
Anchor text

18. @irishwonder IrishWonder’s SEO Consulting
Link
Source URL
Target URL
Anchor text

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Majestic’s explanation:
https://blog.majestic.com/training/why-are-my-links-deleted/

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AHREFS explanation:
https://help.ahrefs.com/en/articles/920461-understanding-link-lost-reasons

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HOW TO RECOVER LOST LINKS

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DO ALL LINKS NEED RECOVERING?

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CHANGING TARGET
SITE STRUCTURE

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LINKS FROM SCRAPER SITES

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LINKS FROM SCRAPER SITES
- 0 VALUE

26. @irishwonder IrishWonder’s SEO Consulting
LINKS FROM SCRAPER SITES
-0 VALUE
-TEND TO GET LOST

27. @irishwonder IrishWonder’s SEO Consulting
LINKS FROM SCRAPER SITES
-0 VALUE
-TEND TO GET LOST
-NO NEED TO RECOVER

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“MOVING” LINKS

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“MOVING” LINKS
(NOT REALLY LOST)

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REMOVED LINKS

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REMOVED LINKS:
WHY?

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EXPIRED DOMAINS

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KNOW THE RELATIONSHIP
HISTORY BEHIND EACH LINK

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ARE ALL REPORTED LINKS REALLY LIVE?

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REL=“NOFOLLOW”

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REL=“SPONSORED”AND REL=“UGC”

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https://webmasters.googleblog.com/2019/09/evolving-
nofollow-new-ways-to-identify.html

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“nofollow links can be helpful but we don’t have anything to say yet
about how we use them”

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“you can help us with the new rel attributes if you want to but
you don’t have to do anything”

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• info@irishwonder.com
• Twitter: @irishwonder
• Slideshare (for this and other decks):
http://www.slideshare.net/irishwonder/
• LinkedIn: linkedin.com/in/irishwonder
• Blogs:
http://www.irishwonder.com/blog/ -
general SEO
http://www.irishwonder.syndk8.co.uk/ -
darker areas