For further read - http://www.startupmoon.com/the-complete-mobile-app-guerilla-marketing-guide-how-we-made-it-from-0-to-10m-downloads/ Guerrilla Marketing - How we got to ten million users without a marketing budget - How to reach bloggers - How to localize the marketing - Marketing in stealth mode

1. Guerilla Marketing – from 0 to 10M users

2. November 2011

5. “The world is changing,
I feel it in the water. I feel it in the earth. I smell it in the air..”

7. Getting to bloggers
I’m a good looking, smart
and fun app,
Why don’t you want to
write about me?

8. Bloggers are story tellers
Tell them a good story

9. Getting to bloggers #1
Getting out of the ‘niche’ – making a vertical app horizontal
boring interesting

10. Getting to bloggers #1

11. Getting to bloggers #1

12. Getting to bloggers #1

13. Getting to bloggers #2
Why our product is interesting/ important/ revolutionary?
Why writing about our product will drive more traffic to you?

14. Getting to bloggers #2

15. Getting to bloggers #2
Aligning our story to other successful posts

16. Getting to bloggers #3
Autodesk who?
Are you from
No Facebook, Goog Yes
le, Apple or
Amazon?
Say who? WooHoo!

17. Getting to bloggers #3
Taking a personal angle

18. Getting to bloggers #4
Why now?
Milestones (get creative), customer stories, data, general topic

19. Getting to bloggers #5
The ‘10 minutes mix and serve’ rule
News
+
Great story
+
Beautiful images
+
Video
+
90% baked story

21. You’re the only one getting this mail
I know your blog and approaching you for a reason

22. Don’t write too much about yourself or the company
Name dropping

23. Why now? Why your readers should care about Takipi?
Similar to something
Which worked before

24. What can your readers use Takipi for?

25. Don’t neglect your signature

26. Which blogs should I approach?
Medium size blogs
Small/ personal blogs
Tip : Notice where your competitors are going back to

27. Localization

28. Localize content for bloggers

29. Newsletters
Language key on the mobile device
Email type (qq.com, softbank.com, x.co.fr)

30. Localize the App Store/ Google Play
Main Image
Description
Screenshots
Video

31. What didn’t?
Company Blog
It’s not a side kick. If you’re not willing to take it seriously, don’t bother.
You’ll never have enough product related news, you should produce interesting
content by yourself

32. What didn’t?
User content

33. What didn’t?
User content

34. Marketing in stealth mode

37. Test

38. Test

39. Test

40. Write, Guest post, Share, Videotape, Comment
Tip : start with ‘How to’ articles

41. Personal Blog – www.startupmoon.com

42. Thanks!
Iris.shoor@takipi.com
@irisshoor
www.startupmoon.com