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The Entire Twitter Ad Platform in 30 Minutes

My presentation at OMMA Social on 5/15/2012.

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The Entire Twitter Ad Platform in 30 Minutes

  1. I don’t work for Twitter. @ischafer
  2. Most people follow 6 or more brands.Number of brands US Twitter users follow 1-5 33%Number of brands 6 - 20 36% 21- 30 12% 51+ 7% 0% 10% 20% 30% 40% % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
  3. Followers want brands to talk to them. Reasons to follow a brand on Twitter discounts & promos 94% free stuff 88% fun & entertainment 87% updates on upcoming sales 79% access to exclusive content 79%stay informed on company news 69% learn about related topics 57% customer service 56% 0% 25% 50% 75% 100% % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  4. Followers want brands to talk to them. Reasons to follow a brand on Twitter discounts & promos 94% free stuff 88% fun & entertainment 87% updates on upcoming sales 79% access to exclusive content 79%stay informed on company news 69% learn about related topics 57% customer service 56% 0% 25% 50% 75% 100% % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  5. When brands talk, it has an impact.A brand’s followers are more likely to act. More likely to purchase 56%More likely to recommend 59%More likely to visit website 62% 0% 12% 25% 37% 50% 62% Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  6. Intel @intelThe #UltrabookHunt prizes have been found! Checkback soon for winner announcements and when thenext hunt begins intel.ly/lm4idM + Promoted by Intel
  7. Intel @intel The #UltrabookHunt prizes have been found! Check back soon for winner announcements and when the next hunt begins intel.ly/lm4idM Promoted by IntelConnections are the new impressions. Amplification is the new frequency.
  8. Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
  9. 40% 60% JUSTCREATE CONSUME
  10. 60% 40%PLATFORM PUBLISHER
  11. Tips for #winning Twitter.
  12. Be interesting.Copywriter interesting.
  13. Be interesting.Copywriter interesting.
  14. Tweets Twitter @twitter 1m For driving transactions. Bring value.
  15. Tweets Twitter @twitter 1m For driving transactions.Bonobos @Bonobos 1mSale unlocked! Our awesome fitting Oxfords are only $65 for thenext 24 hours. Get em while you can! bno.bs/oxfordsale#twixclusive Bring value.
  16. Be exclusive.
  17. (to engagement)
  18. Don’t build silos.
  19. Choose #hashtags wisely.
  20. Think mobile.
  21. Measure everything.Do the right research. No excuses.
  22. And it works great with TV.
  23. Q&A@ischafer@deepfocus
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My presentation at OMMA Social on 5/15/2012.

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