Ian Schafer's presentation on the future of marketing, advertising, and branded entertainment at The Next Big Idea Conference in Los Angeles on 10/30/07.
15. Social media, UGC, and new web technologies are changing the way your consumers interact with each other -- and with your brands.
16.
17.
18.
19. The web is a one (and many)-to-many (and so on), two-way conductor and facilitator of conversation and concurrently shared experiences.
20. “ Branded entertainment ” must be re-imagined as “ branded experiences ”.
21.
22. Diffusion of Innovation Theory bloggers blog readers YouTube watchers, Google searchers GMA Viewers Family & Friends
23. Surround, activate, & engage. Create goodwill. Coolhunt & trendspot. Be an active listener. Incite & ignite. Be chaotic.
24. So what is the future of successful marketing & advertising? Future success will depend on the ability to initiate experiences that evolve, adapt, and are contributed to by your consumers.
25. Website | www.deep-focus.net Blog | www.IanSchafer.com Email | ian@deep-focus.net