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We Don't Need No Stinking Badges

A location-based marketing presentation about what you should REALLY be paying attention to.

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We Don't Need No Stinking Badges

  1. 1. Badges? We don’t need no stinking badges. Or, how I learned to stop worrying about who to call and love calling the API. Ian Schafer (@ischafer) Founder & CEO
  2. 2. THE MACGUFFIN
  3. 3. web 1.0 web 2.0 WEB 1.0 WEB 2.0 WEB 3.0 web 3.0
  4. 4. IMPRESSIONS ARE WEAKER
  5. 5. IMPRESSIONS AREN’T SCARCE
  6. 6. ATTENTION IS
  7. 7. LOYALTY DATA RELEVANCE
  8. 8. LOYALTY
  9. 9. RELEVANCE
  10. 10. PEOPLE CONTENT TIME PLACE CONTEXT
  11. 11. DATA
  12. 12. www.fourscore.it
  13. 13. LOYALTY RELEVANCE DATA
  14. 14. Q&A @ischafer ian@deepfocus.net http://www.fourscore.it
  • marioricciardelli

    Oct. 20, 2010
  • clisco

    Oct. 19, 2010
  • mrsmulry

    Oct. 3, 2010

A location-based marketing presentation about what you should REALLY be paying attention to.

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