2. OUTLINE
Need of a Proposal (why do we need a proposal?)
Definition
Types
Elements of Winning Business Proposals
Criteria for Proposals
Writing Process
Prewriting
Writing
Rewriting
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3. Need of a Proposal
Proposals are a starting point for your Audience to
understand your ideas by identifying the key issues,
methods, sources of your plan to develop the project.
A proposal will help you complete your project
because you have move ahead and made a plan.
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4. Definition and Types
Definition:
A written offer from a seller to a prospective buyer.
Business proposals are often a key step in the complex sales
process.
Types:
Solicited and Unsolicited Business Proposals
External and Internal Proposals
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5. Solicited and Unsolicited Business
Proposal(cont. . .)
Solicited Business Proposal
“Solicited” means “to be requested”.
When individual or organization completes a project, they’ll
request that interested parties bid for the project i.e. submit a
proposal because it was requested.
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6. Solicited and Unsolicited Business
Proposal
Unsolicited Business Proposal
The one which is not requested.
At some point, your small business wants to do business with
larger company.
A well written business proposal can win the hearts and
minds of the targeted Audience.
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7. External And Internal Proposals
Internal Proposal
A proposal for a party within the organization such as boss of
your company or government agency.
External Proposal
A proposal written for an individual or organization outside
your organization.
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9. Elements of Winning Business
Proposals(cont. . .)
Solutions
Benefits
Credibility
Samples
Targeted
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10. Elements of Winning Business
Proposals(cont. . .)
Solutions
After you have written a lead paragraph on company’s needs
and problems, follow up with solid presentation of how your
business can provide them solutions.
The key here is to promise solutions you can deliver.
Benefits
Your business proposal should clearly outline the company
benefits to be gained by doing business with you.
If your small business can meet tight deadlines, state it in
your benefit section.
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11. Elements of Winning Business
Proposals(cont. . .)
Credibility
If you have worked with clients in the same field or have an
award winning business, then third party endorsements will
build credibility.
Samples
A Business Proposal with samples and evidence of your
ability to deliver is vital to gaining the winning bid.
A small sample of your work can show your ability to do
work.
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12. Elements of Winning Business
Proposals
Targeted
A winning Proposal is all about communication.
Speak in a language spoken by your intended Audience.
For example, if your proposal evaluators are from
Engineering background, use appropriate jargon.
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13. Criteria for Proposals
Basic Elements
Title Page
Cover Letter
Table of Content
List of illustration
Executive Summary
Introduction and Discussion
Conclusion
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16. Cover Letter(cont. . .)
Your Cover Letter provides the reader an overview of
what is to follow. It tells reader:
Why Are you writing?
What you are writing about (subject of the proposal)
When the action should occur?
Why that day is important?
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17. Table of Content
Different Readers have different area of interest.
Help the reader the section of their interest.
Table of Content should be Accurate.
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19. List of illustrations(cont. . .)
If your proposal contain figures or tables you should
provide a List of illustrations.
List should be Clear and Informative.
Don’t waste your and reader’s time by providing a
poor list of illustration.
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21. Abstract(or Executive Summary)
Abstract is a brief overview of key points.
Abstract should focus on the following:
The Problem necessitating your proposal.
Your suggested Solutions .
The Benefits.
Avoid High tech terminology and Concepts.
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22. Introduction and Discussion
Introduction should include two primary sections:
Purpose
Problem
In Discussion section, you will sell your product,
service and suggested solution.
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23. Conclusion
Sum up your proposal.
Provide your reader a sense of Closure.
Be, specified. State amount and percentages
Can be made accessible through highlighting
techniques.
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25. Writing Process(cont. . .)
Prewriting
Examine your purposes.
Determine your goals.
Consider your Audience
Gather Data
Determine how the content will be provided.
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26. Writing Process(cont. . .)
Writing
Review your rewriting.
Organize the Data.
Write using Sufficing Techniques.
Format your writing according to the Criteria of Effective
Proposals.
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27. Writing Process
Rewriting
Add Missing details.
Delete Wordiness.
Avoid Biased Language
Simplify word usage.
Correct Errors.
Reformat your text for ease of access.
Enhance the Tone of your Proposal.
Review the Text.
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28. Sample Proposal
A company named “Rocket Soft wares” build a
computer software. This company wants to do
business with a larger company. So this company
writes a proposal to that company.
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