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How Service Design
does(n’t) work
Johan Blomkvist, Stefan Holmlid
Ana Kustrak Korper, Vanessa Rodrigues
@LiUDesign
Time perspectives
2020-02-05 2
How Service Design does(n’t) work
Josina Vink
When service design works
2020-02-05 3
How Service Design does(n’t) work
Matilda Legeby, Pia McAleenan, Hanna Andersson, Förnyelselabbet
When service design doesn’t work
✘ No complexity ü Complex
2020-02-05
How Service Design does(n’t) work 4
When service design doesn’t work
✘ Linear ü False linearity
2020-02-05
How Service Design does(n’t) work 5
When service design doesn’t work
✘ Toolbox ü Principles
2020-02-05
How Service Design does(n’t) work 6
Ana Kustrak Korper
Looking ahead
• Mutual alignment
• Setting expectations higher
• Building design capabilities
2020-02-05 7
How Service Design does(n’t) work
www.liu.se
Thanks
stefan.holmlid@liu.se
johan.blomkvist@liu.se
vanessa.rodrigues@liu.se
ana.kustrak.korper@liu.se

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20200205 stefan holmlid sd ss service design works and does not issip service-design-5-feb