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UCFB
Football Business
Geared Towards Service Science
Diego Borras Moreno, MBA, PMP
Lecturer in Sports Management
Agenda
• About UCFB
• Why the Football Industry?
• UCFB & Service Science
• Q&A
About UCFB
• UCFB is an educational institution focused on delivering top level
higher education
• The core competencies developed are comparable to any other
degrees in Business, Marketing, Media, etc… offered by other
institutions
• UCFB’s added value is its focus on the Football Industry
Focus on the Football Industry
UCFB students will see the big picture
UCFB’s Structure – The Campuses
BURNLEY WEMBLEY
Why Football/Soccer?
• Multi-billion industry with great potential for growth
• Important geographic hot spots
• Increasing demands in Football Industry
• Need for more and better professionals
• Great potential due to the advent of the Post-commercialisation stage
Football/Soccer – The Potential
• Football is a sport, but mainly a service
• Core Revenues (Deloitte, 2012)
• Match day
• Broadcasting
• Commercialization
• Application of SS principles for growth analysis and service
optimization
UCFB – The Principles
• UCFB’s graduates will have a T-shaped profile, even a Π-shaped one
• Run-Transform-Innovate
• Co-creation is encouraged and facilitated
• UCFB is Global, Social and Mobile
• KPI’s
UCFB’s Potential
• Booklets
• Service Thinking & Innovation Certification
• Any other Ideas or Propositions?
Any Questions?
Thank you!
d.borras@ucfb.com

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Football BusinessGeared Towards Service Science

  • 1. UCFB Football Business Geared Towards Service Science Diego Borras Moreno, MBA, PMP Lecturer in Sports Management
  • 2. Agenda • About UCFB • Why the Football Industry? • UCFB & Service Science • Q&A
  • 3. About UCFB • UCFB is an educational institution focused on delivering top level higher education • The core competencies developed are comparable to any other degrees in Business, Marketing, Media, etc… offered by other institutions • UCFB’s added value is its focus on the Football Industry
  • 4. Focus on the Football Industry
  • 5. UCFB students will see the big picture
  • 6. UCFB’s Structure – The Campuses BURNLEY WEMBLEY
  • 7. Why Football/Soccer? • Multi-billion industry with great potential for growth • Important geographic hot spots • Increasing demands in Football Industry • Need for more and better professionals • Great potential due to the advent of the Post-commercialisation stage
  • 8. Football/Soccer – The Potential • Football is a sport, but mainly a service • Core Revenues (Deloitte, 2012) • Match day • Broadcasting • Commercialization • Application of SS principles for growth analysis and service optimization
  • 9. UCFB – The Principles • UCFB’s graduates will have a T-shaped profile, even a Π-shaped one • Run-Transform-Innovate • Co-creation is encouraged and facilitated • UCFB is Global, Social and Mobile • KPI’s
  • 10. UCFB’s Potential • Booklets • Service Thinking & Innovation Certification • Any other Ideas or Propositions?