UCFB is an educational institution focused on delivering top-level business education, specifically geared towards the football/soccer industry. The football industry represents a multi-billion dollar global industry with potential for continued growth. UCFB aims to develop well-rounded graduates with a T-shaped or Pi-shaped profile through its focus on run-transform-innovate principles, co-creation, and a global, social, mobile approach. The presentation introduces UCFB and its focus on preparing students for careers in the football industry through application of service science principles.