1. "The future is already here —
it's just not very evenly distributed"
- William Gibson, science fiction writer
Libby Garrett | www.libbygarrett.com | @libby_garrett

2. 2001

3. $685
MILLION

4. WHAT
WERE THEY
THINKING
???!!?!!?

6. master in design management :: trends investigation techniques and practices :: libby garrett :: 25 february 2013 6

7. Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
34% 34%
16%
13.5%
2.5%

8. Technology Consumer/Societal
Behavior
Business
Ecology

9. Technology Consumer/Societal
Behavior
Business
Ecology

11. Does this change life and
consumption as we know it?

12. Snapchat
90s revival
the “Spanish”
Groupon
neon

13. 3D
printing
genome
sequencing
holographic
educations
the internet
of things

20. Again, you can't connect the dots
looking forward; you can only connect
them looking backwards. So you have to
trust that the dots will somehow
connect in your future.You have to trust
in something — your gut, destiny, life,
karma, whatever. This approach has
never let me down, and it has made all
the difference in my life.
- Steve Jobs

21. opportunity
point

22. Examine innovators + early adopters
Look in the four directions of change
Ask, “Does this change life and/or
consumption as we know it?”
Study pipeline change occurring now
Take the future for a test drive
Talk to people who make great things
Connect the dots going forward

24. [ ]

26. [ ]
[ ]
[ ]
[ ]
[ ]

27. WHY DRIVE FORWARD
BY LOOKING IN THE
REAR VIEW MIRROR?

28. 1) Project 20/20 foresight for
individuals and small teams
2) Futures Lab with Scott Smith at
IED Barcelona
3) Skillshare classes outside of the
academic model

29. opportunity
point

30. THE FUTURE BELONGS
TO THOSE WHO PREPARE
FOR IT TODAY
- Malcom X
Libby Garrett | www.libbygarrett.com | @libby_garrett