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Writing A Resume That Tells A Story
Nii Ato Bentsi-Enchill,
Resume and Coaching Services Manager, Ivy Exec

Want more info? Go to IvyExec.com

1
About Nii Ato
•

Manager of Resume and Coaching Services at Ivy
Exec

•

Master of Arts & Master of Education degrees in
Psychological Counseling from Teachers College,
Columbia University

•

Career Coach at Careerfolk
Executive Search Associate at Isaacson, Miller
HR Analyst at Merrill Lynch

•

Specialties:
• Career Coaching
• Career Development
• Career Assessment
(MBTI, Strong, Values,
Accomplishments)

• Job Search (via social
media)
• Personal Branding
• Resume Writing

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

2
Outline
 Poll

Question

 Importance

of “Telling Your Story”

 Why it matters
 When to do it
 Areas

on your resume to focus on

 Examples
Q

of good “story telling” / Before and Afters

&A

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

3
Poll Question:
What is John’s target position?

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

4
What’s In A Story?
 What

is your story?

Beginning, development, pinnacle, which is your most recent job
Progressive development of experiences

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

5
Telling Your Story: Why It Matters
 People
 Show

remember stories not just descriptions of your job duties

the reader you’re a compelling candidate

 The

seamless story of your accomplishments, so they don’t have to fill in
blanks themselves

 Give
 “If

the reader an understanding your personal brand and unique value

it’s not on paper, the reader doesn’t know it”

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

6
Telling Your Story: When to do it
 Always

important, but especially in these situations:

You have a diverse background
You are transitioning function or industries
You took a sabbatical
You are seeking a promotion/more senior role

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

7
Areas of Your Resume to Focus On
Executive Summary/Top 3 rd
Avoid clichéd language. EX: “results driven”, “proven track record”,
“successful”
If doing a headline, use the title of the job you’re applying for. It doesn’t
matter if that’s not what your current position is.
Focus on results. EX: Present at a high-level one of your achievements.
Keep it to 3-5 lines, otherwise the reader won’t finish it.
Bullet Points
Streamline
Should

towards your goal position/brand

celebrate your acheivements
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

8
Sample Summary/Profile

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

9
Writing Strong Bullet Points
Use strong/positive
words

Avoid

Revamped

Helped

Championed

Coordinated

Led/Managed

Assisted

Developed

Proven track record

Implemented
Turned around
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

10
What Do Accomplishment Stories Look Like?
 Projects

you led: discuss scope, scale, time-frame, budget, obstacles –
successful outcome

 Improvements

over time: process improvements; annual %
increases/decreases; efficiency, etc.

 Results/benefits

speaking to KPIs or the company bottom line (did you
mamke or save money?) (Quantify where possible)

 “Selected

to”

 “First-ever”/
 Grew

“Created new…”

revenues x% OR from $X to $Y (if figures can be disclosed)

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

11
Bad “Story Telling”

 “John

Mertz”: John wanted to go from being viewed as a mid-level manager to
someone capable of taking on VP or Sr. Director roles in strategic capacities.”

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

12
Good “Story Telling”

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

13
The Ivy Exec Senior Resume Writers
Staci Collins
specializes in making visible the invisible accomplishments of especially technical career
changers. She has over 15 years of partnering with 1100 executives, directors and senior
managers to achieve their career goals. She has consulted in change and coached 60+ senior
managers at Accenture and Ernst & Young, many now partners. She earned her MBA at
University of California - Haas and BA at Harvard.
Laura Hill
is an expert in designing career strategies and job search campaigns. Her industry experience
includes 10 years as a career/outplacement coach and recruiter, as well as 10 years in banking
with JPM Chase. She has been published in The New York Times, The WSJ, and Forbes, and
has been a featured expert on CNBC's The Wall Street Journal Report .
Liz Colodny  
has held leadership roles in talent acquisition/staffing across many industries, ranging from
consumer products (PepsiCo) to professional services (Towers Perrin) and financial services
(Citigroup). She received her BA from the University of Chicago and MBA from Northwestern Kellogg.
14
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Ivy Exec Elite Resume Package
The Elite Package is a comprehensive evaluation of your career and
accomplishments which includes a career diagnostic, a fully rewritten resume
and a coaching session focused on overcoming any professional roadblocks.
In-depth

intake session with your certified senior resume writer
Gain valuable insight on how to articulate your skills and accomplishments
when interviewing
A finalized and re-written resume
An enhanced Ivy Exec profile & 3 months of All Access membership
A full hour of Career Coaching (which can be used for a cover letter)
To set up a 15 minute appointment to inquire about next steps, please email
resumes@ivyexec.com or go to http://bit.ly/16x59UH

Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

15
Thank you!
To book a 15 minute appointment
with me to go over your resume, please
go to http://bit.ly/16x59UH or email us at
Resumes@ivyexec.com
For more information, visit
www.ivyexec.com/resume
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com

16

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Webinar telling your story

  • 1. Writing A Resume That Tells A Story Nii Ato Bentsi-Enchill, Resume and Coaching Services Manager, Ivy Exec Want more info? Go to IvyExec.com 1
  • 2. About Nii Ato • Manager of Resume and Coaching Services at Ivy Exec • Master of Arts & Master of Education degrees in Psychological Counseling from Teachers College, Columbia University • Career Coach at Careerfolk Executive Search Associate at Isaacson, Miller HR Analyst at Merrill Lynch • Specialties: • Career Coaching • Career Development • Career Assessment (MBTI, Strong, Values, Accomplishments) • Job Search (via social media) • Personal Branding • Resume Writing Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 2
  • 3. Outline  Poll Question  Importance of “Telling Your Story”  Why it matters  When to do it  Areas on your resume to focus on  Examples Q of good “story telling” / Before and Afters &A Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 3
  • 4. Poll Question: What is John’s target position? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 4
  • 5. What’s In A Story?  What is your story? Beginning, development, pinnacle, which is your most recent job Progressive development of experiences Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 5
  • 6. Telling Your Story: Why It Matters  People  Show remember stories not just descriptions of your job duties the reader you’re a compelling candidate  The seamless story of your accomplishments, so they don’t have to fill in blanks themselves  Give  “If the reader an understanding your personal brand and unique value it’s not on paper, the reader doesn’t know it” Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 6
  • 7. Telling Your Story: When to do it  Always important, but especially in these situations: You have a diverse background You are transitioning function or industries You took a sabbatical You are seeking a promotion/more senior role Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 7
  • 8. Areas of Your Resume to Focus On Executive Summary/Top 3 rd Avoid clichéd language. EX: “results driven”, “proven track record”, “successful” If doing a headline, use the title of the job you’re applying for. It doesn’t matter if that’s not what your current position is. Focus on results. EX: Present at a high-level one of your achievements. Keep it to 3-5 lines, otherwise the reader won’t finish it. Bullet Points Streamline Should towards your goal position/brand celebrate your acheivements Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 8
  • 9. Sample Summary/Profile Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 9
  • 10. Writing Strong Bullet Points Use strong/positive words Avoid Revamped Helped Championed Coordinated Led/Managed Assisted Developed Proven track record Implemented Turned around Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 10
  • 11. What Do Accomplishment Stories Look Like?  Projects you led: discuss scope, scale, time-frame, budget, obstacles – successful outcome  Improvements over time: process improvements; annual % increases/decreases; efficiency, etc.  Results/benefits speaking to KPIs or the company bottom line (did you mamke or save money?) (Quantify where possible)  “Selected to”  “First-ever”/  Grew “Created new…” revenues x% OR from $X to $Y (if figures can be disclosed) Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 11
  • 12. Bad “Story Telling”  “John Mertz”: John wanted to go from being viewed as a mid-level manager to someone capable of taking on VP or Sr. Director roles in strategic capacities.” Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 12
  • 13. Good “Story Telling” Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 13
  • 14. The Ivy Exec Senior Resume Writers Staci Collins specializes in making visible the invisible accomplishments of especially technical career changers. She has over 15 years of partnering with 1100 executives, directors and senior managers to achieve their career goals. She has consulted in change and coached 60+ senior managers at Accenture and Ernst & Young, many now partners. She earned her MBA at University of California - Haas and BA at Harvard. Laura Hill is an expert in designing career strategies and job search campaigns. Her industry experience includes 10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPM Chase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featured expert on CNBC's The Wall Street Journal Report . Liz Colodny   has held leadership roles in talent acquisition/staffing across many industries, ranging from consumer products (PepsiCo) to professional services (Towers Perrin) and financial services (Citigroup). She received her BA from the University of Chicago and MBA from Northwestern Kellogg. 14 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
  • 15. The Ivy Exec Elite Resume Package The Elite Package is a comprehensive evaluation of your career and accomplishments which includes a career diagnostic, a fully rewritten resume and a coaching session focused on overcoming any professional roadblocks. In-depth intake session with your certified senior resume writer Gain valuable insight on how to articulate your skills and accomplishments when interviewing A finalized and re-written resume An enhanced Ivy Exec profile & 3 months of All Access membership A full hour of Career Coaching (which can be used for a cover letter) To set up a 15 minute appointment to inquire about next steps, please email resumes@ivyexec.com or go to http://bit.ly/16x59UH Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 15
  • 16. Thank you! To book a 15 minute appointment with me to go over your resume, please go to http://bit.ly/16x59UH or email us at Resumes@ivyexec.com For more information, visit www.ivyexec.com/resume Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 16

Notes de l'éditeur

  1. Hello everyone, Let me start by thanking all of you for joining in. We’re going to cover a lot of diverse items today so settle in and hold on. A bit of advice from me. One thing I’ve learned in my career is how to get the most value out of a seminar, meeting or webinar and I’d like to share that with all of you. First, focus on the big picture for the next 45 minutes or so. This webinar will be available in a couple of days on the Ivy Exec website so don’t try to remember everything we cover. Come away from here with a couple of nuggets of valuable information. Participate, take the polls and ask questions. We won’t get to all questions but we will have look all of them over, group them and provide answers which we’ll email out over the next few weeks to all of you.
  2. Here’s an overview of what IvyExec offers with it’s Elite Resume Package – an intake that also helps with interview preparation, a review/update of your online profile, and a full hour of career coaching. As kind of a “one-stop-shop” IvyExec can also arrange for you to have other documents written. Both myself and Staci or Laura, the other senior writers at IvyExec, are well versed in International resumes. So if this all feels like a bit much to handle on your own, we’re here to help. Remember, the investment is very likely to be tax deductible as a job search expense. Between this and your increase income (whether by positioning you for a higher paying job or cutting off even one week from your search), you’ll make your investment back before you know it.
  3.   I want to thank you and leave you with this: Doing less than the best as you make your next transition will affect your income and quality of life for the rest of your career. If you choose to do this yourself, plan to set aside 10 to 20 hours to research, prepare the document, and get feedback from people knowledgeable in your new market. If you need help, we’d be honored to work with you.