In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

1. Growth hacking for startups:
building an effective engine for triple digit growth
Jacek Grebski

2. hack·er
/ˈhakər
the process sucks, objective is what matters
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3. growth hack·ing
/ grōTH ˈhakiNG
innovative, creative, and intuitive marketing
techniques to drive product growth
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5. the status quo doesn’t cut it.
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6. cost
/ ˈkɔst
day one is the start of your burn, and you
need to minimize this asap.
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7. time
/ tīm
is the most valuable resource we have. rapid
product development + iteration. t = 0
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8. what constitutes growth hacking?
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9. USER EXPERIENCE
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10. communicate value!
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11. +
ALUE NTENT
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15. most importantly, KEEP IT SIMPLE, STUPID.
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16. DATA ANALYSIS
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17. don’t shoot from the hip
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18. collect data on everything
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20. CONVERSION
OPTIMIZATION
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21. unique visitors %
users %
customers %
advocates
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22. and identify what, works and what doesn’t.
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23. USER ENGAGEMENT
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24. Behavioral Analysis
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25. engage your base by, talking to them.
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26. engage your base by, involving them.
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27. engage your base by, being interesting.
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28. and then conduct deep, behavioral analysis.
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30. VIRAL STRATEGY
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31. motivation - trigger - reward - action
over and over and over and over and over
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32. what gets you off, ______?
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33. what gets you off, money?
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34. what gets you off, power?
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35. what gets you off, sex?
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36. what gets you off, recognition?
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37. what gets you off, wow factor?
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39. PUBLIC RELATIONS
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40. is bullshit!
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41. does not convert to customers.
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43. why would anyone give a shit?
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44. SEO
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45. hack SEO?
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46. hack SEO? ask your base.
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47. BENCHMARK
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48. CREATIVITY
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49. a lot to take in? no worries
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50. because if you build it, they won’t come.
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51. PRODUCT
minimum viable
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52. you need to define a strategy for growth from day one
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53. PRODUCT
minimum viable mature
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54. TEST
EVERYTHING.
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55. shorten time to scale asap.
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56. time
/ tīm
is the most
valuable
resource
we have.
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57. 6 months in.
daily users +1600%.
conversion 2% - 13%.
revenue +576%.
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59. jacek grebski
@jgrebski
http://jacekgrebski.com
jgrebski@gmail.com
Jacek Grebski