When I want to persuade a judge or jury to find in favor of my client on a particular point or issue, I use this 5 step formula. You can and should use the same approach the next time you want to make a point, win a discussion, or close your next business deal!

2. COMMUNICATION TIPS
WHEN I WANT TO PERSUADE A JUDGE OR JURY
TO FIND IN FAVOR OF MY CLIENT, I USE THIS 5
STEP FORMULA.
MitchJackson.com 800.661.7044

3. COMMUNICATION TIPS
YOU CAN USE THIS SAME FORMULA TO MAKE A
POINT, WIN AN ARGUMENT OR CLOSE YOUR
NEXT BUSINESS DEAL.
MitchJackson.com 800.661.7044

4. COMMUNICATION TIPS
STEP #1: STATE THE PROBLEM
MitchJackson.com 800.661.7044

5. COMMUNICATION TIPS
BE CLEAR AND DIRECT. THIS HELPS EVERYONE
FOCUS ON THE REAL PROBLEM OR ISSUE.
MitchJackson.com 800.661.7044

6. COMMUNICATION TIPS
“JOHN, WE’RE HERE TODAY BECAUSE YOU JUST
DON’T HAVE ENOUGH CUSTOMERS AND YOUR
SALES ARE DOWN. THIS PROBLEM COULD PUT
YOU OUT OF BUSINESS.”
MitchJackson.com 800.661.7044

7. COMMUNICATION TIPS
STEP #2: AGITATE THE PROBLEM
MitchJackson.com 800.661.7044

8. COMMUNICATION TIPS
USE EXAMPLES, STORIES AND METAPHORS TO
SHOW HOW BAD THE PROBLEM REALLY IS.
MitchJackson.com 800.661.7044

9. COMMUNICATION TIPS
“JOHN, IF SALES AND CUSTOMERS CONTINUE
TO DECLINE AT THIS RATE, YOU’LL BE OUT OF
BUSINESS IN 11 MONTHS”
MitchJackson.com 800.661.7044

10. COMMUNICATION TIPS
“HOW YOU’RE CURRENT PROVIDER IS GOING
ABOUT PROMOTING YOUR BUSINESS MAKES
ABOUT AS MUCH SENSE AS CLIMBING A STEEL
TOWER IN A LIGHTENING STORM.”
MitchJackson.com 800.661.7044

11. COMMUNICATION TIPS
STEP #3: OFFER A CLEAR SOLUTION
MitchJackson.com 800.661.7044

12. COMMUNICATION TIPS
“OUR SOFTWARE AND SOCIAL MEDIA
SOLUTIONS WILL BRING IN 100 NEW
CUSTOMERS EACH MONTH.”
MitchJackson.com 800.661.7044

13. COMMUNICATION TIPS
“WITHOUT INCREASING PRICE, THESE NEW
CUSTOMERS WILL RESULT IN RECORD PROFITS
WITHIN THE NEXT 9 MONTHS.”
MitchJackson.com 800.661.7044

14. COMMUNICATION TIPS
STEP #4: STATE THE BENEFITS
MitchJackson.com 800.661.7044

15. COMMUNICATION TIPS
“YOUR NEW CUSTOMERS AND INCREASED
REVENUES WILL ALLOW YOU TO BUILD YOUR
BUSINESS, HELP YOUR EMPLOYEES AND MAKE
THINGS MUCH MORE ENJOYABLE.”
MitchJackson.com 800.661.7044

16. COMMUNICATION TIPS
STEP #5: CLOSE THE DEAL
MitchJackson.com 800.661.7044

17. COMMUNICATION TIPS
AFTER YOUR PRESENTATION, YOU NEED TO ASK
FOR THE SALE.
MitchJackson.com 800.661.7044

18. COMMUNICATION TIPS
WITH A SMILE ON YOUR FACE AND PEN IN YOUR
HAND, YOU SLIDE THE CONTRACT OVER AND
SAY, “SO JOHN, LET’S GET STARTED.”
MitchJackson.com 800.661.7044

19. COMMUNICATION TIPS
TRIAL LAWYER COMMUNICATION
TIPS FOR EVERYONE!
MITCHJACKSON.COM
MitchJackson.com 800.661.7044