Twitter Boot Camp for Corporate Communications

•

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James Burnes

A slide presentation for the Indiana PRSA Social Media Boot Camp - a 101 Guide to Using Twitter.

Business

Social Media
Boot Camp
Twitter for Corporate
Communications
Professionals
Presented by
@jamesburnes
AKA
James Burnes
VP Strategy & Development
@mediasauce

Who’s sick of
hearing about
Twitter?
Too bad!

First things first!
• Secure you company name
• Secure any trademarked brands you have
• Secure your C-level executive team’s
names
• Secure YOUR name!

Questions You Must Answer
(before you begin)
 Why are we on Twitter?
 Which audiences do we want to speak to?
 Are we prepared to interact?
 Who’s our Twitter manager?

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Twitter Boot Camp for Corporate Communications

1. Social Media Boot Camp Twitter for Corporate Communications Professionals Presented by @jamesburnes AKA James Burnes VP Strategy & Development @mediasauce

2. Do you tweet?

3. Who’s sick of hearing about Twitter? Too bad!

4. Twitter 101 This is boot camp….

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21. The Corporate Account

22. First things first! • Secure you company name • Secure any trademarked brands you have • Secure your C-level executive team’s names • Secure YOUR name!

23. Questions You Must Answer (before you begin)  Why are we on Twitter?  Which audiences do we want to speak to?  Are we prepared to interact?  Who’s our Twitter manager?

24. Check List for PR Executives  Your Twitter “Voice”  Guidelines for staff/company communications  A proper “avatar”  A branded background

25. Examples of Company Branding

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32. Succeed on Twitter by Listening!

33. http://search.twitter.com

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