Talk given at WordCamp Toronto 2014

1. The Human Side
of UX Design
@jamesarcher | WordCamp Toronto

4. Design =
Empathy

5. (not the actual screen)

7. Design is a process,
not a skill set

9. Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)

10. Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

11. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

12. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

29. 0
12.5
25
37.5
50
Before After
$
$$$$$

31. Functionality

32. Intuitiveness
Functionality

33. Intuitiveness
Functionality
Efficiency

34. Intuitiveness
Comfort
Functionality
Efficiency

35. Intuitiveness
Comfort
Functionality
Efficiency
Delight

47. Detektor

53. Design =
Empathy

59. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

69. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

70. @jamesarcher
jamesarcher.me
james@jamesarcher.me

71. @fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me

72. @crowdfavorite | crowdfavorite.com
@fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me

73. Thanks.