Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks. [Google] Google Tag Manager [GTM] Was Released on 1st October 2012 To help Webmasters , IT guys & marketing Gurus To help Manage their Google Analytic tags, Bing , Remarketing codes , Google adwords Campaigns Codes etc in One Place .

1. Description * Scope
How to deal with GTM
Questions & answers
By : jam Hassan
Website:http://www.jamhassan.com
Twitter: @jammhassan

2. What is Google Tag Manager
“Digital marketing made (much) easier”
• Google Tag Manager lets you add and update your website
tags, easily and for free, whenever you want, without
bugging the IT folks. [Google]
• Google Tag Manager [GTM] Was Released on 1st October
2012 To help Webmasters , IT guys & marketing Gurus To
help Manage their Google Analytics tags, Bing , Remarketing
codes , Google adwords Campaigns Codes etc in One Place .
• Truth is that there are So many Tracking codes to Track
your Website . Google Tag manager helps to manage All
these Easily

3.  Create a Google Tag Manager Account .
Create a New Bucket [Container] For Each Website.Like if
you want to track xyz.com You should have one container
for xyz.com & Separate Container for abc.com .
Build A list of tags for example Google anlytics , Adwords
etc
After getting listed all the tags for one website Create
Container Snippet & replaces it with Older One . You are
Done . 

4. Google Tag Manager have 3 main components to deal with
1. Container
In order to use the various tracking code needed for your
website Like Google analytics tracking , Google adwords
campaigns tracking , bing tracking code etc a single piece of
code must be added to the website . This piece of code is
called the container.
The container holds are your Campaigns code you can
Generate these code in Google Tag Manager & publish to your
website
• Continue)

5. 2. Tags
•First time you add Container it will be Empty . Now you we
have Add tags For different Types of Tracking codes. We can
chose From These Templates (Built in).
1. Google analytics
2. Double click floodlight counter
3. DoubleClick Floodight sleas
4. Adwords Conversion tracking
5. Adwords Remarketing etc
(Continue)

6. 3. Rules
• Now we have to Define When our Created Tag should Fire.
•It’s Similar like Defining Goals in Google Analytics that if a User
Signup Count that Goal & if a user add item to Basket Count that Event
as Goal.
Google Tag manager [GTM] support these Rules.
URL-based Rules: The tag is fired based on a specific URL. You can
define the rule so that the tag is fired on all pages, such as for
Analytics code to track v
Referrer-based Rules: The tag is fired based on the referral source for
the page.
Event-based Rules: The tag is fired based on a particular “event” on
the website. For example, the tag is fired when the user plays a video
or clicks a button.

7.  Tag templates
Google Tag Manager comes with built-in templates for Google
AdWords Conversion Tracking, AdWords Remarketing, Google
Analytics, and DoubleClick Floodlight.
 Custom image tags
If you’d like to add a image tag that’s not yet included as a tag
template, just select the Custom Image tag type. .
 Custom HTML tags
If you’d like to add an HTML tag that’s not yet included as a tag
template, just select the Custom HTML tag type.
 Custom javascript
Custom javascript tags can be added using the Custom HTML feature—
just wrap your javascript with <script> </script>

8. Pros
Debug Mode – This tool allows you to see if your tags are
firing correctly.
All of your tags can be seen in one place – You don’t have to
go to multiple pages to determine everything that you are
tracking and on what pages the tracking code is placed.
Marketing Guys , SEO Teams , PPC Teams can add tags
whenever they please without having to coordinate with IT
to put additional code on the website
Less code to manage on your website
Easy to use interface
GTM Increase Overall Time to load your website that is
Going to be a Big factor in Latest Google Algorithms.

9. • Initial Setup – The initial process to set everything up –
adding the Google Tag Manager container, removing all of
the old code, and determining what tags need to be tracked
and where – takes some time and coordination. Once the
initial setup is complete and correct, you will not have to
worry about this process anymore
Cons
• Debug Mode – Although it tells you whether or not tags are fired, it
still takes some investigative work to determine why the correct tag
is not firing or why an incorrect tag is firing.
• Although it is a simple tool with an easy to use interface, it still
requires a good understanding about how the tags are fired in order to
correctly set up the tags and rules as well as debug issues with tag
firing. Because of this, it may still take some coordination with IT to
solve any problems if things are not tracking properly.

10. • Email me if you have Any query & question
• Email : Hassan@jamhassan.com
• Twitter: @jammhassan
• Website: http://www.jamhassan.com/
• FB : http://www.facebook.com/headwise
Questions & answers