An example VC pitch deck for a dream on demand marketplace start up.

1. © 2014 Redpoint Ventures. Proprietary and confidential. Do not copy or distribute without permission.
Widget Direct
P r e p a r e d f o r R e d p o i n t F e b 2 0 1 5

2. 2© 2014 Redpoint Ventures.
Convenient
anticipatory widget marketplace with
end-to-end delivery
Cheap
cutting out widget middlemen
generates savings for both sides
Liquid
largest online market for fragmented
widget suppliers in launched markets
Widget Direct brings
widgets on demand

3. 3© 2014 Redpoint Ventures.
Expensive
Brokered
Slow
Manual
Fragmented
No National Brand
Buying widgets today is painful

4. 4© 2014 Redpoint Ventures.
Supplier Supplier
Wholesale
Broker
Purchaser Purchaser Purchaser
Supplier
Today Tomorrow
Widget
Direct
Supplier Supplier Supplier
PurchaserPurchaser
Disrupting offline brokerages with an
online end-to-end marketplace
30%
50%

5. © 2014 Redpoint Ventures.
Widget Direct Demo

6. 6© 2014 Redpoint Ventures.
Currently a XX B market growing YY% a year1
$WIDG- public widget listing based marketplace accounts for
only 5% of all transactions
$ZB TEV - $XB revenue – 10% take rate
Tens of thousands of offline suppliers2
top 20 account for <10% of all transactions
Widgets are a huge fragmented
market
1. Gartner
2. WIDG S1

7. 7© 2014 Redpoint Ventures.
Unit Economics – break even today
very profitable tomorrow
1. For comparison UPS avg is ~12-15. http://www.wired.com/2013/06/ups-astronomical-math/
Today Tomorrow Future
Impr. Impr.
Avg Price $17.00 $19.00 12% $22.00 29%
Coupons $(0.85) 5% $(0.85) 4% $(0.85) 4%
CC processing $(0.51) 3% $(0.57) 3% $(0.66) 3%
Opex $(0.68) 4% $(0.76) 4% $(0.88) 4%
Driver Hourly Wage $17 $17 $17
Deliveries Per Hour 2.5 3 20% 41 60%
Driver $(6.80) 40% $(5.67) -17% 30% $(4.25) -38% 19%
COGS $(8.50) 50% $(8.50) 45% $(8.50) 39%
Margin -$0.34 -2% $2.65 14% $6.86 31%

8. 8© 2014 Redpoint Ventures.
Traction – $1.2M annual run rate
31% MoM Growth

9. 9© 2014 Redpoint Ventures.
Go To Market – favorable acquisition
dynamics
Customer Driver
Transactions / Week 0.5 Hours / Week 20
Transactions / Week 60
Margin / Transaction $2.65 Margin / Transaction $2.65
Churn / Week 8% Churn / Week 4%
Lifetime 12.5 weeks Lifetime 25 weeks
CM / Transaction $2.65 CM / Transaction $2.65
LTV $16.58 LTV $3,998
CAC $10.00 CAC $1,000
LTV / CAC 1.7 LTV / CAC 4.0

10. 10© 2014 Redpoint Ventures.
Competition – only end-to-end
marketplace
Quality
Speed
Widget Direct
WidgGoogle
Manual Brokerage

11. 11© 2014 Redpoint Ventures.
Jane Doe – CEO 15 years widget industry experience
Martha Smith – CTO leading ads eng teams at Google
Mary Wu – COO lead ops for Tesla
6 Eng – 3 Business -
Team – Strong industry experience
married to technology

12. 12© 2014 Redpoint Ventures.
We’ve raised 2M seed from angels and great seed funds and hit
> 1M annual run rate
Raising 5M Series A to launch 3 markets and hit 10M run rate in 18
months
Financing

13. © 2014 Redpoint Ventures.
Appendix
13

14. 14© 2014 Redpoint Ventures.
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1. App w/ aggregated demand
2. Centralized access to supply
3. Standardized product
4. Smart phone routing
Value
1. Solves information asymmetry
in offline markets
2. Better economics by removing
middlemen
3. Social validation of suppliers
Widget Direct solution

15. 15© 2014 Redpoint Ventures.
Customer Cohorts