6. Master Data
Entities that drive systems of record
• customer numbers
• service codes
• warranty information
• distribution information
• partner information
• products
• item codes
• suppliers
• cost centers
• department codes
• company hierarchies
• ...
13. Core vs Context
• Core
• directly affects the competitive
advantage of the company
• Context
• everything else
14. The resources that matter
Scarce Plentiful
Resources Resources
a
at
• Time • Money
D
• Talent • Computing
• Management • Service
Attention Providers
31. The power of external identifiers
http://kiwitobes.com/industry_mashup/
32. Industry (USCB) Company Company Donations
NAICS Ticker CRP CRP ID CRP CRP ID
NAICS/SIC Map
SEC
Freebase
Industry (SEC) Company People Person
SIC SEC CIK SEC CIK Freebase Wikipedia
Freebase Wikipedia
Location Article
ZIP Code
33. Web Scale Identifiers
http://somewhere.com/there/is/a/thing
• Dereferencable by anyone
• confirms the entity being addressed
• Distributed construction
• any publishing platform can mint IDs
37. Web Scale Identifiers
http://somewhere.com/there/is/a/thing
• Stable
• Simple
• Accessible
"Enormous synergies have gone unrealized because web
publishers have chosen to mint new namespaces rather than
add value to existing ones."
-Jon Udell
38. Master Data
Who defines master data entities?
Are they used in Excel spreadsheets?
Priests of schema?
Priests of Identifiers?
If "master data" represents the
entities that roll-up data across the
enterprise, the identifiers for those
entities must scale enterprise-wide.
39. How to Mint "Master" Entities
If the entity exists externally:
Use an external identifiers for it
(if an external identifier doesn't exist, add it to one of the
public repositories!)
If the entity exists only internally:
Add it to an internal publishing system
If the entity exists internally, but should be
used externally:
Add it to one of the public repositories
(or publish it publicly yourself)
40. Arrow's Information Paradox
The value of information
is not known until the
information is known
RAND 1959, p-1856-rc, p.10
Is this the corollary?
Kenneth Arrow
If I publish information
publicly, I'll be giving
away its value
Photo: Linda A. Cicero / Stanford News Service
41.
42. Are you expending scarce
resources on context data?
Can these be offset with plentiful resources?
43. Use Time, Talent and Management Attention
for the things that are Core.
Use the public cloud for Context.
http://www.flickr.com/photos/jamescridland/613445810/