En D&A Comunicación, nuestra pasión es conectar marcas con sus audiencias de manera única y efectiva a través del marketing de influencers. Nuestro enfoque se centra en crear narrativas valiosas y conexiones genuinas en diversos entornos, aprovechando la comunicación y la tecnología. Nuestra metodología se basa en datos, afinidad, alcance y compromiso. Desarrollamos estrategias de influencia desde la selección de objetivos y audiencias hasta la elección del talento. Nos enfocamos en el desarrollo de contenido, plataformas y formatos que mejor se adapten a tu marca. En el entorno de marca, establecemos metas, analizamos la competencia y las audiencias. Nuestro proceso incluye: Análisis de Influencers: Evaluamos el alcance, compromiso, contenido y fortaleza de formato de los influencers. Selección de Influencers y Plan de Contenido: Seleccionamos influencers basándonos en análisis detallados de audiencia, plataformas y perfiles similares. Sesión de Briefing con Influencers: Definimos los detalles y expectativas. Negociación: Buscamos obtener la mejor relación costo-beneficio. Estrategia y Construcción de Contenido: Diseñamos estrategias adaptadas y contenido creativo. Ejecución: Implementamos la estrategia de influencer marketing. Monitoreo y Resultados: Seguimos el desempeño y medimos el impacto. En cada influencer, analizamos la interacción de su audiencia en términos demográficos, ubicación, edad y tipo de interacciones. Además, evaluamos el desempeño en diferentes plataformas para determinar dónde generan mayor compromiso. Utilizamos herramientas avanzadas para medir la calidad del contenido, el alcance de cada publicación y establecer comparaciones dentro del mismo sector. También analizamos la creación de contenido y las reacciones de la audiencia, lo que nos permite establecer referencias y seleccionar las mejores opciones basadas en coste-beneficio. Trabajamos en diversas industrias, incluyendo consumo, tecnología, deportes, medicina y finanzas. Nuestro compromiso es brindar soluciones de marketing de influencia que reflejen fielmente los valores y objetivos de tu marca. Para explorar cómo podemos potenciar tu marca a través del influencer marketing, contáctanos en info@dyacomunicacion.com. Estamos listos para llevar tu mensaje al siguiente nivel.

1. CREDENTIALS
2023
-
D&A
PUBLIC
RELATIONS
SA
DE
CV
INFLUENCER
MARKETING
C R E D E N T I A L S 2 0 2 3

2. At D&A COMUNICACION we are committed to our
clients and their audience to create valuable
narratives and connections through different
experiences in various environments, mixing
communication and technology.

3. Connected to the digital world, we develop
strategies, plans and solutions in a changing
environment with the best possible team of
people.
10 consecutive years among the top
communication agencies in Mexico.*
* SOURCE: MERCA 2.0- National Agencies Ranking 2021

4. We develop your whole influencers strategy,
from the objectives to the audience and talent
selection.
We have a methodology based on data, affinity,
reach and engagement; we focus on the
content development, platforms and formats for
your brand.
INFLUENCER
MARKETING

5. Brand environment, goals,
competition and audiences
analysis
01
02
03
04
05
06
07
08
Briefing Session with the
Influencers Selection
Negotiation to get the
best cost-benefit
options
Execution
Strategy &
content building
Influencers Analysis:
Reach, Engagement,
Content & Format
Strength.
Monitoring, Results,
Findings and next steps
Influencer Selection
& Content Plan
METHOD

6. SELECTION
CRITERIA
Audience Analysis Platforms
In every influencer, we analyze the type of audience
that interacts with their content at different levels:
demographic, location, age and type of interactions.
We analyze the performance of the influencers in the
different platforms they are present to determine
which platforms and with which formats, timings and
type of content they generate a greater engagement
with their audience.
Engagement Rate Reach
We use the best tools to measure quality content
through the determination of interaction averages per
each publication, in order to have enough data to
compare them with other influencers in the same
sector.
We measure their content reach of every publication
in the different platforms to establish their average
reach per content and all variations.
Content & Behaviour Similar Profiles
We analyze the content creation and publication
process, as well as the audience reactions to them,
the tone (sentiment) and the general health of the
conversation.
We generate benchmarks among the different
profiles in order to be able to select the best options
for specific activities and for those based on cost-
benefit.

7. Among the main industries in which we work, are:
EXPERIENCE
CONSUMER TECHNOLOGY SPORTS MEDICAL FINANCE

8. CREDENCIALES
2023
-
D&A
PUBLIC
RELATIONS
SA
DE
CV
PORTFOLIO
I N F L U E N C E R M A R K E T I N G

9. Tiktok dance challenge to incentivize Krispy Kreme donuts
purchase through Uber Eats.
We worked with top Mexican influencers, reaching 10.2M views.
11.3M
VIEWS
TIKTOK DANCE
CHALLENGE
Carol Castro Mariazel
13.7 M 8.2 M
Brianda Deyanara
35.6 M

10. MEXICAN STYLE
225K
VIEWS
We developed a series of reels with chef Johan
Sendra to make the best mexican creations in the
kitchen along with Del Monte.
Johan Sendra
136 K

11. REBUILD
THE WORLD
Exchange agreement with influencer Alex Montiel as
ambassador representing Mexico and Latam for the
“Rebuild the world” event in Denmark.
507K
VIEWS
Alex Montiel
1.9 M 2.9 M

12. HUNT’S BBQ
With chef Borrecito, we brought to the audience
the magic of Hunt’s sauces to prepare BBQ
meatball sandwiches in a simple, fast and
delicious way.
517K
VIEWS
Borrecito
158 K

13. MIS PASTELITOS
DONUT + BEVERAGE
Collaboration between Krispy Kream and Mis
Pastelitos to make a Krispy Kreme Donut and a
Cotton Candy Frappe limited edition.
5.9M
VIEWS
Mis Pastelitos
14.1 M

14. STORE OPENING
Yordi Rosado and his family were the guests of honor
for the opening of the LEGO Santa Fe Store in Mexico
City.
219 K
VIEWS
Yordi Rosado
1.2 M

15. BIRTHDAY
EXPERIENCE
We organized the celebration of actor David
Zepeda’s birthday at La Mansion, with the best
dishes offered by the restaurant in a unique
experience.
700K
VIEWS

16. MORE
INFLUENCERS
WE HAVE
WORKED
WITH
Nombre IG Segmento
Mis Pastelitos 5.9M Foodie
Mariana Echeverria 2.8M Lifestyle
Yordi Rosado 1.2M TV Host
MariaZelZel 3.6M TV Host
Alexia Garcia 6.7M Lifestyle
Rob Grill 11.7M Foodie
Carlota Madrigal 4.3M Lifestyle
David Zepeda 4.1M Actor

17. Nombre IG Segmento
Valeria Marin 979K Sports
Isra 391K Sports
Paquideus 261K Sports
Mich Pérez 255K Sports
Maribel García 165K Sports
Iñaki Álvarez 111K Sports
Rebeca Landa 104K Sports
Katya Vlogs 15.2M Lifestyle
Ceci Loaiza 7.2M Lifestyle
MORE
INFLUENCERS
WE HAVE
WORKED
WITH

18. CREDENTIALS
2023
-
D&A
PUBLIC
RELATIONS
SA
DE
CV
¡THANK YOU!
C R E D E N T I A L S 2 0 2 3