The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
5. DAILY ACTIVE USERS & MONTHLY ACTIVE USERS
1 500 M
1 200M
900M
600M
300M
0
1 500 M
1 200M
900M
600M
300M
0
Source: Facebook, Q1 2015 ResultsSource: ESPN, November 2014
91 M
MAU
936 M
DAU
1 440 M
MAU
26 M
DAU
The News Feed is the most powerful “media channel”
6. 1. Big shift of time spent away from TV (48% digital vs. 37% TV)
2. Revenue potential is mobile, And that will come from social media
8. 100 %
80 %
60 %
40 %
20 %
Jan 2013 Jun 2013 Nov 2013 Apr 2014 Sep 2014 Feb 2015
Total reach distribution
OrganicViral Paid Non-Fan Paid Fan
Most of brand reach on Facebook is paid,
Facebook became a paid-media platform for brands
stats
9. Total engagement in FB
MediaBrands
Jul 2013 Oct 2013 Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015
625 BILLIONS
500 BILLIONS
375 BILLIONS
250 BILLIONS
125 BILLIONS
Yet publishers are now more important than Brands on social
media, as they can create better, more native content
stats
13. Video on Facebook is increasingly Facebook embed videos
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
Jan
2014
Feb
2014
Mar
2014
Apr 2014 May
2014
Jun
2014
Jul 2014 Aug
2014
Sep
2014
Oct 2014 Nov
2014
Dec
2014
Jan
2015
Facebook YouTube Vimeo Instagram Others
Content producers are moving
to Facebook native video from YouTube
stats