Gamification of Marketing

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Janaki Kumar

These are the slides I shared at the Meetup for Marketers

Design

© 2013 Janaki Kumar All rights reserved
3

Nike…

© 2013 Janaki Kumar All rights reserved
4

Starbucks…

© 2013 Janaki Kumar All rights reserved

5

McDonald’s…

https://www.youtube.com/watch?v=bgmj6oafTeI

© 2013 Janaki Kumar All rights reserved

6

Is this the future we want?

http://viewrz.com/video/jesseschell-the-future

© 2013 Janaki Kumar All rights reserved
7

When Rewards can hurt….

© 2013 Janaki Kumar All rights reserved

8

© 2013 Janaki Kumar All rights reserved
9

Context is everything

© 2013 Janaki Kumar All rights reserved
10

11

Gamification at Work
Designing Engaging Business

© 2013 Janaki Kumar All rights reserved

Janaki Kumar

Thank You
@janaki Kumar

Mario Herger

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Gamification of Marketing

Notes de l'éditeur

Nike wont reveal financial details about Nike +, but analysts say that the 55% growth in membership last year was important in driving sales in its Running division up 30% to 2.8 billion.
Players of My Rewards totalled 4.5 Million, Cards accounted for $3B in sales per year
*Please click on picture to activate the link”Monopoly in 2011, the sales in store increased 5.6% through this program and many customers making purchases just to get the ticket
*Please click on picture to activate the link”
A study in HBR by Fryer conducted as follows. Elementary school
http://www.interaction-design.org/books/gamification_at_work.htmlhttp://www.amazon.com/Gamification-Work-Designing-Engaging-Business/dp/8792964079/ref=sr_1_1?ie=UTF8&qid=1371751645&sr=8-1&keywords=gamification+at+work