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ASP2GROW




 The Lego Serious Play
       Method
Stimulate Business Model Canvas
           Innovation
AUTHOR PAGE:
Jan Peeters



              Jan Peeters focuses on
              change and leadership
              coaching. He uses Lego
              Serious Play as a method
              to facilitate change and
              out-of-the-box thinking.

              With this workshop, the
              Lego Serious Play method
              demonstrates its
              versatility and its
              qualitative results.
CHAPTER 1:Introducton
 The Business Model Canvas
 (BMC)




   All attendees to the workshop need an in-depth knowledge of
   the BMC from A. Osterwalder. Every attendee needs to
   understand the exact meaning of the nine different building
   blocks.




// Page 4
CHAPTER 1:Introducton
 The Lego Serious Play Method:
 Thinking with your hands




 Lego Serious Play stimulates participants to use the 3-D
 capacity of the brain through the ‘hand knowledge’ (“The
 human hand, in manipulation of objects, is the hand in search
 of a brain. The brain is in search of a hand, and play is the
 medium by which those two are linked in the best way.” Dr.
 Stuart Brown)


// Page 4
CHAPTER 2: Ideation
Build the BMC




In several rounds the people around the table build with their
ideas the nine blocks of the BMC. The story telling supports
their thinking and stimulates cross-fertilization.
One person tells the story of the
group for their BMC
CHAPTER 3: Stress-Test
 Optimizing BMC




      All the attendees around the BMC come up with
      several potential threats (risks, disruptions) to the
      current business model on the table. They each
      determine if a certain risk is indeed a true threat to
      the model. They then investigate the likely impact of
      this threat to their model. They adapt the model to
      reduce or eliminate the threat. These simulations test
      the model and its assumptions. The model is clearly
      improved and the people around the table close ranks
      around a more refined and simple model.
// Page 11
CHAPTER 4:
 The final story




     After the last simulation exercise. One volunteer tells the
     group the complete story of their BMC.




// Page 15
Contact

Jan Peeters
ASP2GROW
Lego Serious Play method certified
facilitator
Jan.al.peeters@telenet.be

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Lego Serious Play & Business Model Canvas

  • 1. ASP2GROW The Lego Serious Play Method Stimulate Business Model Canvas Innovation
  • 2. AUTHOR PAGE: Jan Peeters Jan Peeters focuses on change and leadership coaching. He uses Lego Serious Play as a method to facilitate change and out-of-the-box thinking. With this workshop, the Lego Serious Play method demonstrates its versatility and its qualitative results.
  • 3. CHAPTER 1:Introducton The Business Model Canvas (BMC) All attendees to the workshop need an in-depth knowledge of the BMC from A. Osterwalder. Every attendee needs to understand the exact meaning of the nine different building blocks. // Page 4
  • 4. CHAPTER 1:Introducton The Lego Serious Play Method: Thinking with your hands Lego Serious Play stimulates participants to use the 3-D capacity of the brain through the ‘hand knowledge’ (“The human hand, in manipulation of objects, is the hand in search of a brain. The brain is in search of a hand, and play is the medium by which those two are linked in the best way.” Dr. Stuart Brown) // Page 4
  • 5. CHAPTER 2: Ideation Build the BMC In several rounds the people around the table build with their ideas the nine blocks of the BMC. The story telling supports their thinking and stimulates cross-fertilization.
  • 6. One person tells the story of the group for their BMC
  • 7. CHAPTER 3: Stress-Test Optimizing BMC All the attendees around the BMC come up with several potential threats (risks, disruptions) to the current business model on the table. They each determine if a certain risk is indeed a true threat to the model. They then investigate the likely impact of this threat to their model. They adapt the model to reduce or eliminate the threat. These simulations test the model and its assumptions. The model is clearly improved and the people around the table close ranks around a more refined and simple model. // Page 11
  • 8. CHAPTER 4: The final story After the last simulation exercise. One volunteer tells the group the complete story of their BMC. // Page 15
  • 9. Contact Jan Peeters ASP2GROW Lego Serious Play method certified facilitator Jan.al.peeters@telenet.be