You have spent a lot of time and energy in conceiving that great idea and creating a killer piece of content. Now, why should you spend even more time and energy in formatting it? Crazy isn’t? You have to do this for 2 reasons - people are in a hurry looking for information and people have very short attention span!

1. 4 Tips to format your
blog posts for great
reader experience
janesheeba.com

2. You put all your heart into
creating that piece of
content.

3. You put all your heart into
creating that piece of
content.
But what if it is not pleasing to the reader?

4. • What if your reader ignores that content
you have created?
• What if that content doesn’t get any shares
or comments?

5. Why should you bother
about formatting your
blog post?

6. Why should you bother about
formatting your blog post?
• You have spent a lot of time and energy in
conceiving that great idea and creating a killer
piece of content.
• Now, why should you spend even more time and
energy in formatting it? Crazy isn’t?

7. Here’s why you should
format your blog posts!
• People are in a hurry looking for something.
• If they land on your site (through any means) and if they
don’t like what they see they are going to leave your site.
• Why? Because there are numerous places where they can
find the same information

8. For your information –
2 Million blog posts are published
online in a duration of 24 hours

9. And people have a very
short attention span
… shorter than that of the notorious gold fish!

10. So here are 4 tips to format
your blog posts for great
reader experience!
… assuming that you create killer content in
the first place!

11. If you’re not sure whether
you create killer content
or not, or if you don’t
know how to create killer
content …

12. … check out my Course on
creating killer content for your
business:
How to create killer content
for your business?

13. Shall we get to the
formatting bit?

14. #1 Say NO to big blocks
of text

15. When your readers are presented with a
big block of text, it instantly gets
overwhelming.
It creates an illusion of difficulty.
And mess.

16. Keep your sentences short.
Long sentences will be hard for your
readers to follow.

17. #2 Use bullet points
appropriately

18. Bullet points are attention
grabbing.
They give a break.

19. When your readers are reading a piece of
text, bullet points give them a change.
Like something that stands out.

20. #3 Make your post easily
scannable – a.k.a use sub-
headings

21. Your readers read only 20% of the
content your write.
I know that can be disheartening.

22. They scan most of your
content.

23. To help those who scan your
content, you have to include
sub-headings

24. #4 Don’t distract your
readers

25. There are distractions
everywhere!
• Facebook
• Twitter
• Google+
• Youtube
• Email notifications
• Cell phones beeping
• Microwave
• Washing machine
• Household chores
• Interrupting colleagues (or members of family)
• ….. and the list will go on!

26. Now you have to make sure
that you don’t add more
distractions.

27. Ads, flashing banners, distracting stuff
in the sidebar, and sometimes even
the sidebar itself could be distracting.

28. And avoid any pop under or
slide in ads. They are annoying
and heavily distract your readers.

29. Do you format your blog
posts?

30. Format your blog posts so
you and your readers can
actually benefit from them
Click to tweet this!

31. Want free coaching
to succeed with
blogging?

32. Grab the Blogging
Success Foundation
Course for FREE!
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