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How to have
Your subscribers
and keep
them too!
Let me start with this:
Let me start with this:
Email marketing
STILL works!
Do NOT ignore email
marketing thinking its old
school!
There might be MANY new and
shiny marketing techniques that
are introduced.
But email
marketing is
still a way
to personally
connect with
your potential
customers.
You get to land
directly
into their inbox!
That’s a golden opportunity,
That’s a golden opportunity,
isn’t?
Let me briefly point out the
benefits of email marketing
Let me briefly point out the
benefits of email marketing
> It’s too easy not to try!
Let me briefly point out the
benefits of email marketing
> It’s too easy not to try!
> You can personalize your
emails!
Let me briefly point out the
benefits of email marketing
> It’s too easy not to try!
> You can personalize your
emails!
> You can cut through the marketing
noise!
Let me briefly point out the
benefits of email marketing
> It’s too easy not to try!
> You can personalize your
emails!
> You can cut through the marketing
noise!
> You can easily build relationships!
Let me briefly point out the
benefits of email marketing
> It’s too easy not to try!
> You can personalize your
emails!
> You can cut through the marketing
noise!
> You can easily build relationships!
> You can target and target even more!
So….
So….
Why do
people
unsubscribe?
To find out how to keep
people in your list
We have to find out
why people unsubscribe!
#1 Relevancy is missing!
They subscribe to your
list to receive knitting
tips ...
And you send them
bicycle promotions.
Hmmm....
Will you stay on such a list,
if it were you?
"Do to others as you
would have them do to
you"
#2 Long boring emails
First,
people won’t have the time.
Second,
they can't keep up the attention ...
... even if they are
willing to
spend time.
How to have your subscribers and keep them too!
#3 Too frequent emails
They say one or two
emails per week is ideal.
Keep the
frequency low
and the quality
very high.
I have unsubscribed from a lot
of lists just because I get too
frequent emails from them.
#4 Too infrequent emails
On the flip side .
Sending emails very less
frequently will make them
forget you.
If people forget you
They will unsubscribe
whenever they cleanup
their inbox
#5 Too
much
selling
in emails
How to have your subscribers and keep them too!
I have nothing
against selling
If you are doing
business you gotta
sell something.
What I am talking about
here is too much selling
There should be a
80/20 ratio here
80% of high
quality,
useful, adorable
content via
email and
20% of your
salesy emails.
And in that
20% make
sure you
don’t sound
douchy salesy
#6 You don’t make them
feel special
Earlier you
can simply
play the king
if you have a
high quality
business set
up
Now there are loads of
places where people
can get what they want
Unless you make them
feel special ...
they are not going to stay
with you.
How can you make them feel
special?
How can you make them feel
special?
> Be generous in providing value.
How can you make them feel
special?
> Be generous in providing value.
> Keep your promises (if you promise a
download, deliver it!)
How can you make them feel
special?
> Be generous in providing value.
> Keep your promises (if you promise a
download, deliver it!)
> Personalize
How can you make them feel
special?
> Be generous in providing value.
> Keep your promises (if you promise a
download, deliver it!)
> Personalize
> Be relevant and timely
How can you make them feel
special?
> Be generous in providing value.
> Keep your promises (if you promise a
download, deliver it!)
> Personalize
> Be relevant and timely
> Appreciate them quite often
To recap ....
How to have your subscribers and keep them too!
How to stop people from
unsubscribing –
immediately after
downloading your freebie?
If you follow the tips
shared so far
you can reduce your
unsubscribe rate
But there are
people who
already
decide that
they should
click
subscribe,
download
your freebie
and then
click
unsubscribe
It is already written in
their book
There is one simple tip to
help catch those “leechers”!
The tip is given here >
http://pbs.li/OdRUTe
(Click the link)
Finally,
accept and let go!
There are always people
who
There are always people
who
 simply want the freebie
and then break the relationship
with you
There are always people
who
 simply want the freebie
and then break the relationship
with you
 do not want to stick with
you no matter what
You have to let go.
They are
not
interested
in you.
They are dead weight.
Part your ways, no hard
feelings, and just move on.
Thanks for reading 
You can find the full details
in the link below
http://pbs.li/OdRUTe
Go ahead, click it!

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How to have your subscribers and keep them too!