Digital Influencers Panel Travel & Tourism Survey Insights
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The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.
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Digital Influencers Panel Travel & Tourism Survey Insights
- 1. Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition Forming a community of influencers giving insights on e-commerce developments online. NOVEMBER 16, 2016 | JANETTE TORAL
- 2. HONG KONG POPULAR INTERNATIONAL DESTINATION JAPANSINGAPORE
- 3. Cebu Whether for business or pleasure, Cebu ranks highest among places visited by the digital influencers panel. MOST POPULAR PHILIPPINES TRAVEL DESTINATION
- 6. 47.5% traveled overseas. 58% spent P36,818 (average) on travel for the past 6 months. SURVEY CONDUCTED: MAY 1 TO 16, 2016 DIGITALFILIPINO.COM
- 7. 58% booked Travel agency Tour operator Travel & tour booking portal TRAVEL & TOURISM ACTIVITES
- 8. Agoda & Booking.com Users highlight convenience, ease of use, and finding the "cheapest" deal. MOST POPULAR TRAVEL BOOKING PLATFORM
- 9. influences selection of travel agency, tour operator, travel or tour booking portal. Followed by TOUR PACKAGE AT 67%. DIGITALFILIPINO.COM 86% Pricing
- 10. 57% opt to use a travel agency, tour operator, travel & tour booking portals when planning trip.
- 11. 43% PAY ONLINE ACCOMMODATION ARRANGEMENTS IS MOST POPULAR SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR OPERATOR. TRAVEL & TOUR BOOKING PORTAL.
- 12. TABLET 67% USE MOBILE DEVICE TO BOOK TRIP SMARTPHONELAPTOP
- 13. 71% connect to the Internet from home. 67% use mobile data go online. JANETTE TORAL - DIGITALFILIPINO.COM DIGITALFILIPINO.COM
- 14. Digital Influencers 57%are below 40 years old. 52% are female. 76% from Metro Manila. WHO BOOKED ONLINE
- 15. WWW.ECOMSUMMIT.ASIA E-Commerce Entrepreneurs Summit 2nd edition of this report will be presented. Sign-up today and get involved in the conversation.