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E-Commerce in the
Philippines
Janette Toral
http://digitalfilipino.com
E-Commerce in the Philippines 2016-2017
Lazada - #6
Goods.ph - #460
Greatvalueplus.ph -
#970
Zalora - #81
Bench - #1752
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
OLX - #15
Shopee - #251
TipidPC - #302
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
E-Commerce
Industry Segment
and Players
E-Commerce
Roadmap UpdatesJanette Toral
Digitalfilipino.com
Vision: E-Commerce as an
Economic Growth Contributor
& Philippines Competitive
Advantage
Business
Objectives &
Success
Criteria
100,000
MSMEs do
E-Commerce
E-Commerce at
25% GDP
30% of
Filipinos do
E-Commerce
Fast & Cost
Competitive
Internet
Access
Cybercrime
Enforcement
& Prosecution
Government
E-Payment
Implementation
Effective
Merchant &
Consumer
Protection
E-Commerce Roadmap
Deliverables
UPSTREAM
• Philippine Internet
Broadband
Masterplan
• Customs
Modernization Law
(Updating of Tariff
Regulations)
• New Telco / VAS
Players
• National Retail
Payment System
INTERNAL VALUE
CHAIN
• Consumer Protection
on E-Commerce
• National Single
Window
• Anti-Cybercrime
enforcement
• E-Government
Payment
• Simplified Tax system
• Data Privacy
Commission
• E-Notary
DOWNSTREAM
• Seal of Trust
• PKI / Digital Signature
Implementation
• Cross-Border E-
Commerce Policies
• E-Commerce
Education
• Sector development
• Private Sector
Leadership
Business
Opportunities in E-
Commerce
E-Commerce in the Philippines 2016-2017
COMPOSITE
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved.
Philippines E-Commerce Index (ECI)
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2016 – AUG 2016
Chart 1: Extent of Online Engagement in the
Manufacturing, Retail-Wholesale and Services Industry
Overall Index, Weighted to Actual Values
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
AUG13
SEPT13
OCT13
NOV13
DEC13
JAN14
FEB14
MAR14
APR14
MAY14
JUN14
JUL14
AUG14
SEPT14
OCT14
NOV14
DEC14
JAN15
FEB15
MAR15
APR15
MAY15
JUN15
JUL15
AUG15
SEP15
OCT15
NOV15
DEC15
JAN16
FEB16
MAR16
APR16
MAY16
JUN16
JUL16
AUG16
% Revenue % Revenue Moving Average (3 months) Linear (% Revenue)
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
AUG13
SEPT13
OCT13
NOV13
DEC13
JAN14
FEB14
MAR14
APR14
MAY14
JUN14
JUL14
AUG14
SEPT14
OCT14
NOV14
DEC14
JAN15
FEB15
MAR15
APR15
MAY15
JUN15
JUL15
AUG15
SEP15
OCT15
NOV15
DEC15
JAN16
FEB16
MAR16
APR16
MAY16
JUN16
JUL16
AUG16
% Purchases % Purchases Moving Average (3 months) Linear (% Purchases)
Challenges: Lack of
Marketplace & Logistics
Players to Serve MSMEs
OneStore.ph
Shoplocal.ph
Shopee.ph
Certified E-Commerce
Specialist, Entrepreneur,
Professional Program
http://digitalfilipino.com/certified
Launch New Marketplaces
E-Commerce Entrepreneurs
Summit
January 7 – Manila
January 14 – Cebu
January 21 – Cebu
January 28 – Davao
www.ecomsummit.asia
Need: E-Commerce Hackathons
Challenge: Sustained E-
Commerce & Digital
Marketing Education
Outreach Initiatives
• DICT Rural Impact Sourcing / Next Wave Cities
• DTI E-Commerce Roadshow (16 cities)
• Ureka Forum
DigitalFilipino.com
DTI Mentoring
Programs
Challenge: Local &
Cross-Border Online
Payments
E-Commerce in the Philippines 2016-2017
Cross-Border Payments
Challenge:
Empowering MSMEs
to Sell Cross-Border
Pillar 1: Facilitating business networking
and matching involving MSMEs
Pillar 2: Enhancing MSME awareness and
feedback on trade regulations
Pillar 3: Improving mechanism for
knowledge sharing on trade facilitation,
business support, partnerships, and
capacity building activities for MSMEs
COMING SOON IN 2017!
Download presentation
•http://bit.ly/ecomlearn
•http://bit.ly/ecomactivation

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E-Commerce in the Philippines 2016-2017