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E-Commerce & Social Media Influence for your Business
1. E-ÂâCommerce
 &
 Social
 Media
Â
InďŹuence
 for
 your
 Business
Â
Jane:e
 Toral
Â
Twi:er:
 @digitalďŹlipino
Â
1st
 Mompreneur
 Summit
Â
September
 15,
 2012
Â
7. In
 building
 business
 opportuniLes
Â
â˘âŻ One
 Lme
 sale
Â
â˘âŻ Repeat
 sale
Â
â˘âŻ Short
 term
 relaLonship
Â
â˘âŻ Long
 term
 relaLonship
Â
â˘âŻ Upsell
Â
â˘âŻ Cross-Ââsell
Â
8. Ways
 to
 accept
 payment
Â
â˘âŻ Cash
 â
 person
 to
 person
Â
â˘âŻ Bank
 deposit
Â
â˘âŻ Remi:ance
 service
Â
â˘âŻ Credit
 card
Â
â˘âŻ SMS
Â
9. Life
 Cycle
 of
 a
 Transac0on
 -Ââ
 Authoriza0on
Â
1.
 Consumer
 Selects
 goods
 2.
 Website
 redirects
 3.
 Gateway
 accepts
Â
to
 purchase
 Consumer
 to
 Payment
 payment
 details
 from
Â
Gateway
 Consumer
Â
4.
 Gateway
 encrypts
Â
transac0on
 and
 8.
 Acquirer
 passes
Â
transmits
 to
 Acquirer.
 transac0on
 result
 to
Â
Gateway.
Â
7.
 Issuer
 check
 for
 suďŹcient
Â
funds
 and
 provides
 Card
Â
Authoriza0on
 Network
Â
5.
 Acquirer
 sends
Â
6.
 Card
 Network
 routes
 transac0on
 to
 Card
Â
transac0on
 to
 Issuer
 of
 Network
Â
Credit
 Card
Â
10. Life
 Cycle
 of
 a
 Transac0on
 -Ââ
 SePlement
Â
1.
 Gateway
 closes
 oďŹ
Â
Batch
 and
 transmits
 to
Â
Acquirer
Â
5.
 Acquirer
 Makes
 Deposit
Â
to
 Merchantâs
 Account
Â
4.
 Issuer
 Debits
 Card
 Holderâs
Â
Account
Â
Card
Â
Network
Â
3.
 Card
 Network
 sePles
 2.
 Acquirer
 sends
 Batch
 to
Â
transac0on
 by
 paying
 Acquirer
 Card
 Network
Â
and
 debi0ng
 Issuer
 Account
Â
27. Social Lives at the Top of the Funnel
Â
Source:
 SEOMoz.org
Â
28. Every One of These Marketing Tactics
Â
News/Media/PR
Â
SEO
 Email
Â
Blogs
 +
 Blogging
 Research/White
 Papers
Â
Infographics
Â
Comment
 MarkeLng
Â
Social
 Networks
Â
Online
 Video
Â
INBOUND
 MARKETING!
Â
R
 Local
 Portals
Â
Forums
 (AKA
 all
 the
 âfreeâ
 traďŹc
 sources)
Â
Webinars
Â
Social
 Bookmarking
 Word
 of
 Mouth
Â
Direct/Referring
 Links
 PodcasLng
Â
Type-ÂâIn
 TraďŹc
 Q+A
 Sites
Â
Helps Every Other One
 Source:
 SEOMoz.org
Â
32. What
 is
 inďŹuence?
Â
â˘âŻ InďŹuence
 is
 simply
 the
 ability
 to
 change
 how
Â
others
 think
 and
 act.
Â
Â
â˘âŻ Size
 of
 an
 individualâs
 social
 graph
 ojen
Â
indicates
 credibility.
Â
â˘âŻ DeďŹniLve
 characterisLc
 of
 an
 online
 inďŹuencer
Â
is
 their
 ability
 to
 drive
 others
 to
 take
 acLon,
Â
alter
 behavior
 or
 change
 opinion.
Â
Â
39. HomeBasedElite.com
 Project
 Business
 Model
 Canvas
Â
MarkeLng;
 Learn
 pracLcal
 Mentoring;
 On-Ââ
DTI,
 BPAP,
 Entrepreneurs
Â
Gepng
 skills
 with
 no
 demand
 online
Â
CCAP,
 reLrees,
 exploring
 new
Â
projects;
 locaLon
 tutorials;
Â
OFW
 business
 areas.
Â
Maintenance;
 constraints.
 community
Â
organizaLons,
Â
ďŹnancial,
 Training
 Stay-Ââat-Ââhome
Â
delivery.
 Get
 project
Â
training,
 virtual
 Moms
 /
 Dad
Â
opportuniLes.
Â
Â
communiLes,
 wanLng
 to
 earn
Â
GoNegosyo.
 Online
 /
 oďŹine
 from
 home.
Â
E-ÂâLearning
 Provide
 expert
Â
advice
 as
 brieďŹng;
Â
Â
Website;
 Social
 Professionals
Â
Project
 needed.
Â
media
 wanLng
 to
Â
management
 outsource
Â
MarkeLng
Â
Training
Â
Domain
 name
 SubscripLon
 (40%);
 per
Â
Web
 hosLng
 skill
 training
 (30%);
 Jobs
Â
Webinar
 plasorm
 (30%)
Â
Website
Â