Philippines E-Commerce Roadmap 2015 - 2020 (June 8 draft)

Enabling Business, Empowering Consumers
1

Enabling Business,
Empowering ConsumersConfidential. For authorized use only.
E-Commerce Definition
ž  Philippines E-Commerce Law – Republic Act 8792.
Passed June 2000.
¡  Any kind of data message and electronic document
used in the context of commercial and non-
commercial activities to include domestic and
international dealings, transactions, arrangements,
agreements, contracts and exchanges and storage of
information.
¡  Electronic transactions made through networking
among banks, or linkages thereof with other entities
or networks, and vice versa.
ž  E-Commerce Back-Office Operations Thrive (now
referred to as Business Process Outsourcing)
2

Enabling Business,
The Philippines’ IT-BPM Industry by Sector
Sources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
67.0%
18.6%
9.0%
Share of Total PH IT-BPM, 2012
100% = US$13.1 billion
Voice
KPO/Back Office
ITO
HIM
ESO
Animation
Game Dev
1.6%
1.0%
3.5%
0.4%

Enabling Business,
Philippine IT-BPO industry size
2006–2012; US$ billion
x%
YoY Growth
1Philippines IT-BPO market as percentage of global offshore services market, in revenue terms
Sources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
# FTEs
(~‘000)
236 383 424 527
Global
share1 5% 6% 6% 7% 8%
3.4
4.5
6.1
7.1
8.9
11.0
13.2
2006 2007 2008 2009 2010 2011 2012
34%
17%
25%
24%
FTEs Revenue
(US$M)
Rev %
inc.
fr ’11
Voice BPO 497,000 8,697 18%
Non-voice
BPO/KPO
154,380 2,470 20%
ITO 57,078 1,160 17%
Health Info
Mgt & Care
45,000 460 66%
Engineering
Services
10,836 206 20%
Animation 9,000 132 3%
Game
Development
3,500 50 251%
TOTAL FTEs 776,794 13,174 19%
19%
284 640
9.5%
777
Philippines 2012 Performance
31%
45%

Enabling Business,
Framework
for
the
Promo.on

of
E-‐Commerce
in
the
Philippines*

5
*E-Commerce Office-Department of Trade and Industry, Philippines
“Trust is central
to any commercial
transaction”
I

NF

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A

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E
L

O
P
M
E
N
T

Enabling Business,
Background
ž Last August 2014, Senator Bam Aquino at the
Senate Hearing on Trade about E-Commerce
Concerns tasked the Department of Trade
and Industry to develop an E-Commerce
Roadmap to fulfill the implementation of the
E-Commerce Law (Republic Act 8792).
ž Meetings began last December 2014 and the
DTI E-Commerce Office is currently working
on completing this roadmap.
6

Enabling Business,
A Joint Project of
WITH THE SUPPORT OF
Philippines E-Commerce Index
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.

Enabling Business,
Chart 1: Extent of Online Engagement in the Manufacturing Industry
Overall Index, Weighted to Actual Values
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015

Enabling Business,
Chart 5: Extent of Online Engagement in the Manufacturing
Industry Percentage of Revenues By Sector
Food & Beverage = 23%
Textiles = 39%
Paper = 8%
Publishing, Printing = 19%
Fuel, Chemicals, Pharmaceuticals = 24%
Rubber & Plastic = 19%
Non-Metal Construction Materials = 20%
Basic Metals = 23%
Fabricated Metal = 21%
Machinery & Equipment = 26%
Communication Equipment, Appliances = 40%
Motor & Transport Equipment = 32%
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 174 supply chain
executives of top manufacturing companies based in the Philippines drawn from a probability sample of 600
top manufacturing corporations representing the top manufacturing corporations in the Philippines.

Enabling Business,
Chart 9: Extent of Online Engagement in the Manufacturing
Industry Percentage of Purchases By Sector
Average for Manufacturing
Industry
Food & Beverage = 34%
Textiles = 36%
Paper = 11%
Publishing, Printing =40%
Fuel, Chemicals, Pharmaceuticals = 18%
Rubber & Plastic = 40%
Non-Metal Construction Materials = 30%
Basic Metals = 24%
Fabricated Metal = 28%
Machinery & Equipment = 40%
Communication Equipment, Appliances = 43%
Motor & Transport Equipment = 30%
AUG 2013 – MAR 2015
executives of top manufacturing companies based in the Philippines drawn from a probability sample of 600
top manufacturing corporations representing the top manufacturing corporations in the Philippines.

Enabling Business,
Chart 4: Extent of Online Banking in Manufacturing,
Unweighted
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015

Enabling Business,
Chart 1: Extent of Online Engagement in the Retail/
Wholesale Industry Overall Index, Weighted to Actual Values
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015

Enabling Business,
Retail = 14%
Wholesale = 28%
Chart 15: Extent of Online Engagement in the Retail/
Wholesale Industry Percentage of Revenues By Sector
Average for Retail/Wholesale
Industry
AUG 2013 – MAR 2015
executives of top Retail/Wholesale companies based in the Philippines drawn from a randomly selected
panel of 200 top retail/wholesale corporations.

Enabling Business,
Retail = 26%
Wholesale = 35%
Chart 19: Extent of Online Engagement in the Retail/Wholesale
Average for Retail/Wholesale
Industry
AUG 2013 – MAR 2015
executives of top Retail/Wholesale companies based in the Philippines drawn from a randomly selected
panel of 200 top retail/wholesale corporations.

Enabling Business,
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
Chart 5: Extent of Online Banking in Retail/Wholesale
(Unweighted)

Enabling Business,
Chart 1: Extent of Online Engagement in the Services Industry
Overall Index, Weighted to Actual Values
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015

Enabling Business,
Construction = 25%
Electricity, Gas, and Water = 3%
Hotels & Restaurants = 9%
Transportation = 31%
Postal, Media & Telecomm = 7%
Banking and Finance = 22%
Provident and Insurance Co’s = 5%
Real Estate = 6%
Miscellaneous Business Activities = 16%
Health and Social Work = 13%
Business & Knowledge Processing = 34%
Chart 5: Extent of Online Engagement in the Services
Industry Percentage of Revenues By Sector
Average for Services Industry
AUG 2013 – MAR 2015
executives of top Services companies based in the Philippines drawn from a probability sample of 300 top
services corporations representing the top services corporations in the Philippines.

Enabling Business,
Chart 5: Extent of Online Engagement in the Services
Average for Services Industry
Construction = 25%
Electricity, Gas, and Water = 14%
Hotels & Restaurants = 43%
Transportation = 30%
Postal, Media & Telecomm = 8%
Banking and Finance = 22%
Provident and Insurance Co’s = 10%
Real Estate = 13%
Miscellaneous Business Activities = 21%
Health and Social Work = 3%
Business & Knowledge Processing = 33%
AUG 2013 – MAR 2015
executives of top Services companies based in the Philippines drawn from a probability sample of 300 top
services corporations representing the top services corporations in the Philippines.

Enabling Business,
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
Chart 5: Extent of Online Banking in Services, Unweighted

Enabling Business,
Chart 7: E-Commerce Engagement as a Percent of GDP (2014)
Ecommerce Intensity Index:
Purchases of Top Corporations in
Manufacturing, Retail/Wholesale,
and Services Transacted Online as
a Percentage of GDP .
E-Commerce Intensity Index: Revenues
of Top Corporations in Manufacturing,
Retail/Wholesale, and Services Done
Online as a Percentage of GDP

Enabling Business,
Vision: E-Commerce as an
Economic Growth Contributor &
Philippines Competitive
Advantage
E-BUSINESS
TOP 50,000
COMPANIES
E-GOVERNMENT
E-PAYMENT
IMPLEMENTATION.
E-CITIZEN
50 MILLION DOING E-
COMMERCE
INTERNET ACCESS
AFFORDABLE HIGH
SPEED INTERNET
NATIONWIDE
LAW
ENFORCEMENT
PROSECUTION OF
CYBERCRIMES.
Business
Objectives
& Success
Criteria
Today…
25% GDP

Enabling Business,
Philippines
ECommerce
Roadmap
Internet
Access
E-Government
Education
Logistics
Consumer
Protection
Law
Enforcement
Tax
system
Electronic
Payment
E-Banking
Data
Privacy
Information
Security
Policies
Seal of
Trust
Education
Sector
development
Leadership

Enabling Business,
E-Commerce Supply Chain
UPSTREAM
•  Internet
access
•  Logistics
•  E-Payment
•  E-Banking
INTERNAL
VALUE CHAIN
•  Consumer
Protection
•  Law
enforcement
•  E-Government
•  Tax system
for e-
commerce
•  Data Privacy
Commission
•  Policy
Creation
DOWNSTREAM
•  Seal of Trust
•  Education
•  Sector
development
•  Private Sector
Leadership

Enabling Business,
Upstream
Internet Access
Cost
Accessibility
WIFI propagation
Partnership
Logistics
Presence
COD
Taxes
Customs Process
ONLINE
STRATEGY

Enabling Business,
Internet Access
Ø  Internet access definitions and standards.
Ø  Broadband development and roll-out.
Ø  Update consumer protection guidelines for Value
Added Services covering Internet access.
Ø  Create policies with NTC to resolve pressing concerns
on the quality of Internet access.
Ø  Sit down with telcos to discuss this as an industry
matter.
25

Enabling Business,
Deliverable – Internet Access
NEED OUTPUT TARGET DATE PLAYERS
Lack of Internet
infrastructure
standards &
master plan.
Impacts quality
performance
and pricing
competitiveness
.
Lack of players
offering
Internet
services
Philippine
Internet
Broadband
Masterplan
(getting
commitment
from telcos on
Internet roll-
out)
Updated
Guidelines for
Value Added
Services to
offer fast
Internet
service.
2015 NTC, Telcos,
DTI, DOST,
DOTC, Private
Sector
26

Enabling Business,
Logistics
Ø  Maximize the presence of PhilPost in reaching far-
flung areas.
Ø  Credible import providers for regulated / deregulated
items.
Ø  Familiarity on import / export rules and regulations.
27

Enabling Business,
Deliverable – Logistics
Lack of
awareness on
Customs taxes
and duties
causes
confusion
among SMEs
buying and
selling products
online.
Transport
Requirements,
Accredited
Suppliers,
Customs Taxes
& Duties Guide
for Online
Sellers,
Importers,
Exporters
Implementation
of National
Single Window
Project
2015 BOC, DTI, BIR,
PhilPost, all
concerned
government
agencies,
Couriers,
Private Sector
28

Enabling Business,
Deliverable – Logistics
Various import
permit
documents not
yet automated
for
application /
approval.
Philippines not
fully ready for
cross-border e-
commerce
Import permit
application /
approval across
agencies to be
fully
implemented.
Guidelines for
cross-border
accreditation of
digital
signatures,
electronic
communication
& contracts.
2015 BOC, DTI, BIR,
PhilPost,
Couriers,
Forwarder,
Private Sector
BOC, DTI, DA,
DOH, NTC, DOF,
BIR,
government
agencies,
forwarders,
courier, private
sector
29

Enabling Business,
Upstream
E-Payment
Regulation
Arbitration
E-Wallet
Merchant Protection
E-Banking
Access
Security
Regulation
Services
ONLINE
STRATEGY

Enabling Business,
E-Payment
Ø  Department of Trade and Industry asked to take lead in e-
payment regulation.
Ø  Bangko Sentral ng Pilipinas to take lead in arbitration as its
ecosystem includes banks, remittance companies, etc.
Ø Use existing credit card dispute settlement process to
probe issues on merchant liabilities in e-commerce
transactions.
Ø  Improve BSP Circular 649 on how E-Wallets are set-up.
Especially with the increasing number of unregulated e-
wallets.
Ø  Non-bank e-wallets to be regulated by Department of Trade
and Industry.
31
INPUTS

Enabling Business,
Deliverable – E-Payment
Lack of e-
payment & e-
wallet
monitoring
authority for
non-banks
offering non-
legal tender
services
(commodity)
poses risks and
problems to
merchants &
consumers.
E-Payment and
E-Wallet
Guidelines for
Non-Banks
(accreditation,
monitoring,
consumer
protection)
2015 DTI, BIR, BSP,
Private Sector
32

Enabling Business,
E-Banking
Ø  Look into the the BSP National Retail Payment Switch
project.
Ø Have payment gateways connect to it to ensure
stability of players offering these services.
Ø  Encourage the use of escrow facilities.
Ø  Review of BSP E-Payment rules that regulates non-bank
offering same services.
Ø  BSP currently amending the Payment Systems Act.
33
INPUTS

Enabling Business,
Deliverable – E-Banking
Lack of E-
Banking
Services
Standards
hampers
adoption of e-
banking by all
banks offering
updated
minimum
services needed
today including
IBFT and
Escrow.
E-Banking
Services
Standards
(covering
minimum e-ban
king services,
interconnection
, and
mandating all
banks to
implement e-
banking)
2015 BSP, DTI, BAP,
RBAP, Private
Sector
34

Enabling Business,
INTERNAL
Consumer
Protection
E-Promotions
Advertising Claims
Web Presence Guide
Complaints Handling
Law
Enforcement
Complaints Handling
Cooperation
Public awareness
Public Attorneys
ONLINE
STRATEGY

Enabling Business,
Consumer Protection
Ø  DTI and NTC signed agreement to have clear
delineation on handling consumer complaints.
Ø  Law enforcement regularly issues advisory on warning
the public in their online dealings.
36

Enabling Business,
Deliverable – Consumer
Protection
Lack of online
process for
consumer
complaints
affects
consumer
confidence in
doing e-
commerce.
Merchant and
Consumer
Complaint
Online Dispute
Resolution
Process.
2015 DTI, DOH, DA,
ConsumerNet,
Private Sector
37

Enabling Business,
Law Enforcement
Ø  Communicate role of stakeholders:
Ø PNP on building up the case.
Ø NBI on forensics.
Ø Telecommunication companies to keep evidence
in possession for 6 months.
Ø  Enforce adherence to law.
38

Enabling Business,
Deliverable – Law Enforcement
Lack of online
process for
cybercrime
reporting and
legal assistance
making it
difficult for
consumers to
file reports and
sustain their
complaint.
Cybercrime
Online
Reporting and
Legal Assistance
Network
2015 PNP, NBI, DOJ,
DOST-ICTO, DTI,
BSP, Private
Sector
39

Enabling Business,
INTERNAL
E-Government
E-Payment
Data Privacy
Transparency
Funding
Data Privacy
Commission
Complaint handling
Guidelines
Reporting of breaches, data
privacy compromise
ONLINE
STRATEGY

Enabling Business,
E-Government
Ø  Requiring all revenue-generating government agencies,
GOCCs, and government schools to accept electronic
payment.
Ø Be key access point for e-signature implementation
with businesses and citizens.
Ø Capitalize on COA issuance of electronic official receipt
guidelines to government agencies.
Ø  DTI to push and monitor e-government projects for the full
implementation of the E-Commerce Law.
Ø Assert DTI as in charge of pushing e-payment
implementation in government. Assert as in-charge in
ensuring the roadmap is fulfilled.
Ø  Government to have integrated approach in using new
technologies such as cloud services, etc, rather than
fragmented.
41

Enabling Business,
Deliverable – E-Government
Lack of
efficient e-
government
services to
serve
stakeholders
making e-
commerce
redundant and
tedious.
Government E-
Payment
Implementation
Plan
2015 DBM, DTI, DOST
ICTO, BSP, DOF,
Bureau of
Treasury,
Congress,
Private Sector
42

Enabling Business,
Data Privacy
Ø  DTI can adopt data privacy policies under the E-
Commerce Law – in conjunction with the Data Privacy
Law.
Ø This can include requirements on data encryption
and processing of personal information covering
both government and private sector.
43

Enabling Business,
Deliverable – Data Privacy
Lack of Data
Privacy
Commission not
giving an
avenue for
complaints to
be filed in
violation of the
Data Privacy
Law
Data Privacy
Guidelines for
the Government
Data Privacy
Guidelines for
the Private
Sector
2015 DTI, DBM,
DOST-ICTO,
DOF, Bureau of
Treasury, BSP,
COA, Private
Sector
DTI, Private
Sector
44

Enabling Business,
INTERNAL
Tax System
Process consultation
Electronic Invoice &
Official Receipt
Tax guidelines
Education
Policy Creation
Sales Promotion Guidelines
Online Advertising Claims
Product Safety Verification
E-Government Fund
ONLINE
STRATEGY

Enabling Business,
Policy Creation
Ø  National ID System bill or a DTI issued policy for single ID
for government e-commerce transactions in conjunction
with digital certificate issuances.
Ø Part of the “know your customer” step that can pave
way for more services to make e-commerce more
convenient to consumers.
Ø Identify government agency to release digital
certificate that businesses and citizens can use in all
transactions. BIR is currently the identified agency.
Ø  DTI pushing for the Consumer Act of the Philippines
amendment.
Ø  Push for Supreme Court release of e-notary guidelines.
Ø  Clarify that government agency charter laws need not be
amended to embrace e-commerce. (e.g. SEC)
46

Enabling Business,
Deliverable – Policy Creation
Lack of e-
notary
guidelines
affecting
implementation
on e-commerce
for transactions
requiring
notarization
Rules on E-
Notary
2015 Supreme Court,
Department of
Justice, PNP,
NBI, DOJ, DTI,
BIR, BSP, SEC,
DILG, Private
Sector
47

Enabling Business,
Lack of digital
certificate
issuing
authority to
facilitate in
identity
verification.
Digital
Certificate
Adoption in the
Private Sector
(including
cross-border)
2015 Supreme Court,
Department of
Justice, PNP,
NBI, DOJ, DTI,
BIR, BSP, SEC,
DILG, Private
Sector
48

Enabling Business,
Lack of easily
accessible and
usable invoicing
and official
receipt tools for
use by
freelancers,
online direct
sellers, and
small e-
commerce sites
online.
Guidelines for
Online Sales
Invoice and
Official Receipt
Issuance
2015 BIR, SEC, DTI,
Private Sector
49

Enabling Business,
DOWNSTREAM
Seal of Trust
Accreditation Guidelines
Privacy Seals
Security Seals
Verified Seals
Education
E-Learning Adoption
B.S. E-Commerce
Diploma E-Commerce
K-12
ONLINE
STRATEGY

Enabling Business,
Seal of Trust
Ø  Incentivized trusted online stores.
Ø  Seal of Trust must be easy to acquire, maintain, and
have metrics to measure effectiveness.
Ø  Development of customer feedback system
administered by 3rd party.
Ø  Formation of awards recognizing reliability and
accomplishment of online businesses regardless of size.
51
INPUTS

Enabling Business,
Deliverable – Seal of Trust
Lack of seal
providers to
authenticate e-
commerce sites
offering
products and
services online
Accreditation
for Data
Privacy,
Security, and
Identity
Verification
Seal Issuers
2015 Philippine
Accreditation
Bureau, DTI,
BIR, BSP, SEC,
DILG, Private
Sector
Lack of
accredited
digital
signatures
issuers for local
Internet users.
Update
Guidelines on
accreditation of
digital
certificate
issuers
2015 Philippine
Accreditation
Bureau, DTI,
BIR, BSP, SEC,
DILG, Private
Sector
52

Enabling Business,
Deliverable – Education
Lack of e-
commerce
education
curriculum to
meet industry
demand on e-
commerce
adoption.
B.S. E-
Commerce
offering in
Colleges
Diploma in E-
Commerce
offering in
vocational
schools
E-Commerce
Education in
K-12
2015 DTI, CHED,
TESDA, DepEd,
Private Sector
53

Enabling Business,
DOWNSTREAM
Sector
development
Manufacturing
Retail / Wholesale
Services
Start-up
Private Sector
Leadership
Associations
RITECC
Consumer Groups
Online Communities
ONLINE
STRATEGY

Enabling Business,
Sector development
Ø  Establishment of an E-Commerce Office to monitor the
sector.
Ø  One stop shop for businesses for easy registration
whether traditional or startups.
Ø  Clarification on whether foreign retailers operating
online stores be covered under Republic Act 8762
(covering issues such as pre-qualification).
Ø  Encourage growth of Shared Services Facilities in
places where Internet connection is intermittent.
Ø  Creation of financial assistance or programs for start-
ups and e-commerce projects.
55
INPUTS

Enabling Business,
Deliverable – Sector
Development
Lack of
programs to
support
businesses in
adopting e-
commerce.
Establishment
of E-Commerce
Office in DTI to
develop
programs, issue
policies, resolve
concerns, and
monitor e-
commerce in
the Philippines
One Stop Shop
Business Center
(Go Negosyo
Act)
2015 DTI, DBM,
Private Sector
DTI, SEC, BIR,
DILG, and
related
agencies.
56

Enabling Business,
Deliverable – Private Sector
Leadership
Lack of
organized
multi-private
sector
participation to
work with the
government in
developing and
monitoring e-
commerce
growth in the
country.
Establishment
of E-Commerce
Promotion
Council
comprised of
the government
and private
sector whose
tasked is to
work on the
various
deliverables in
this roadmap.
2015 DTI, DBM, BSP,
DOF, Bureau of
Treasury, BIR,
COA, DOJ, PNP,
NBI, Private
Sector
Associations,
Online
Communities
57

Enabling Business,
Risk Management
58

Enabling Business,
RISK MANAGEMENT
RISK CONSEQUENCE MITIGATION CONTINGENCY ASSIGNED
Internet
speed, cost,
& access not
improving.
Filipinos
unable to do
e-commerce.
Create
Internet
Roadmap
with telcos
Work on how
to encourage
more players
in the
market.
NTC, DTI,
private
sector
Unregulated
payment
gateways,
virtual
currencies
and
electronic
wallet close
shop
affecting
consumers.
Filipinos
merchants,
consumers
unable to get
back their
funds.
Create
payment
gateway,
virtual
currency, and
e-wallet
regulation for
non-bank
entities.
Use legal
means to
penalize and
ensure
consumers
will get their
money back.
DTI, BSP, law
enforcement,
private
sector

Enabling Business,
RISK MANAGEMENT
RISK CONSEQUENCE MITIGATION CONTINGENCY ASSIGNED
Consumer
information
privacy gets
compromised
Pose damage,
inconvenience
to affected
consumers.
Creation of
Data Privacy
Commission.
DTI to release
data privacy
guidelines on
e-commerce
in government
& private
sector
Apply penalties
and legal
liabilities for
violating Data
Privacy,
Cybercrime, E-
Commerce
Law.
DTI, law
enforcement,
private sector
Unsustained
leadership in e-
commerce
implementation.
Roadmap does
not get
implemented.
Benefits not
realized.
Private-public
sector
partnership
towards
implementation
of e-commerce.
Congressional
Oversight on E-
Commerce to
monitor
roadmap.
Private sector
leadership
proceed with
roadmap
implementatio
n and pushing
government to
adhere to its
commitment.
Private sector
groups.
Government
agencies.
Congressional
Oversight on
E-Commerce
Law

Enabling Business,
Roadmap completion timeframe
ž  TWG sign-up / Public document creation for
input elicitation:
¡  Citizen / Business Stakeholders - May 18 and June 1
¡  Government Stakeholders - May 25 and June 8
ž  Webinars for public consultation
¡  May 22, May 29, June 4, June 11
ž  Philippine E-Commerce Roadmap Presentation at
E-Commerce Law anniversary on June 15.
ž  Stakeholder commitment support gathering
(June 16 to July 15)
ž  Signing of Philippines E-Commerce Roadmap
(tentatively set on July 20 or earlier)
61

Enabling Business,
For your inputs, contact
ž DTI E-Commerce Office
¡ eco@dti.gov.ph
¡  Call 02-9765703
¡  Fax: 02-896-7889
62

Philippines E-Commerce Roadmap 2015 - 2020 (June 8 draft)

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