1. THE TIMES OF INDIA
World’s largest selling English Daily
Presented by
Bhupendra Jangid
Vipul yadav
Adesara gaurav
Pawan chadha
Sunil gaikawad
Suyog soman

2.  The Times Of India also popularly known as
TOI
 Founded on November 3, 1838 as The Bombay
Times, a bi-weekly , during the British Raj.
Its editor was J.E. Brennan, a retired Irish
doctor who was also secretary of the Bombay
Chamber of Commerce.
 Later Bombay Times became daily in 1850

5. Type
Daily newspaper
Owner
Bennett, Coleman & Co. Ltd.
Publisher
The Times Group
Editor-in-chief
Jaideep Bose
Associate editor Jug Suraiya
Official website Timesofindia.com
 TOI group has 45 dailies and periodicals in 3
languages and 108 editions from 9 centers across the
country and a combined readership of over 40
million.

6. Mrs. Indu Jain
Chairperson
Mr. Samir Jain
Vice Chairperson
Mr.Vineet Jain
Managing Director

7. “Create & build brands with differentiated
content to capture relevant audiences and
market the value of these to advertisers to help
them sell and strengthen their brands”.

10. The times of India group owns the following
11 publishing centres
 15 printing centres
55 sales offices
 Over 7000 employees
5 dailies including two of the largest in the country
2 lead magazines
 29 niche magazines
Reaching 2468 cities and towns
32 Radio Stations
2 Television News Channels
1 Television Life Style Channel

11.  Economic Times - A Financial daily
 Navhbharat Times - Hindi Daily Newspaper
 Maharashtra Times - Marathi Daily Newspaper
 Mumbai Mirror - Morning newspaper from Mumbai
 Femina - Women's magazine published in association with
BBC
 Filmfare - English Film Magazine published in association with
BBC
11

12. 1 The New York Times
United States
2 The Guardian
United Kingdom
3 The Daily Mail
United Kingdom
4 The People's Daily
China
5 The Washington Post
United States
6 The Daily Telegraph
United Kingdom
7 The Wall Street Journal United States
8 USA Today
United States
9 Los Angeles Times
United States
10 The Times of India
India

13. 
Move first, Move fast

Multiple ties

Continuous innovation (Private Treaties)

Smart-sensing the future

14. 
Big Brand, good reputation in the minds of customer.

1st rank in circulation in India & 8th in world.

Launches good campaign.

Daily English newspaper with rich supplements.

Good support from Times group companies.

World class printing machine-Geoman, Goss

110,000 copies per hour

15. 
Old news

Less information about stock market

Offensive Pictures

Late circulation in small cities

Lack in covering useful news for competitive students

16. There are three ways to sell the “TOI”

1. CASH SALES:
Take newspaper from pan wala or any shop in cash.

2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”

3. LINE SALES:
Maximum % of sales comes from this method. Money
collection works in reverse order.

17. 


Monday ,To Friday- 3 Rs. And including
Mirror- 5
Saturday -5 Rs.
Sunday(Sunday Times)- 5 Rs.

18. The main competitors for Times of India in India are :

The Hindu- is ranked third among English dailies with a total
readership of 5,140,000.

Hindustan Times- is the second most read English daily and the
12th among all newspapers with a total readership of 6,254,000.

19. Advertisement


TOI previous advertisement emphasized functionality of
newspaper
While now emotional platform where the newspaper is being
projected as something that of chronicle aspirations of
Indians(ATL)
◦ Eg.100 rupee advertisement, hockey advertisement, Go India ad etc
Internet marketing

Own their own web portals to advertise their products
through banner ads
Sales promotion

TOI has come up at present with a subscription rate of 250
per year(price cut).

20. Personnel selling

door-to-door marketing making people join as 'founder
members' of the chennai editon at subscribtion rates lower
than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their
target is the household subscribers who read Hindu
Sponsorship

TOI &The Economic Times presents Mega Trade Fair on
Corporate Gifts, Stationery & Writing Instruments from 5th
to 8th august 2011
(www.infairs.com)
Public Relation

They have their own website and videos featured in
television medias through which image in marketing being
maintained.

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Magazine
Newspaper
E-mail message
Radio Announcements
Television ads
Web pages
Special events