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Marketing Communications Planning Template

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Marketing Communications Planning Template

  1. 1. FY10 Marketing Objectives & Strategies <br />Drive Consumption <br />of Readiness<br />Build Strong Commitment to Readiness<br />
  2. 2. Execution Plan –Drive Consumption<br />2<br />
  3. 3. Execution Plan –Build Strong Commitment<br />3<br />
  4. 4. FY10 Field Marketing Focus, Strategies & Programs<br />Drive Consumption<br />Current Situation:<br /><ul><li>Ongoing marketing efforts focused on driving required training consumption; limited focus on recommended training
  5. 5. Strong focus on Individual Contributor communications; Limited focus on People Manager Communication
  6. 6. Program gaps need to be filled (locally) to provide a complete set of Readiness offerings </li></ul>Build Strong Commitment<br />Goals & Objectives:<br /><ul><li>Drive Required Training
  7. 7. Drive Recommended Training
  8. 8. Execute Key Initiatives
  9. 9. Drive SMSG Readiness Program Adoption</li></ul>Strategies & Programs<br />Required Training<br /><ul><li>By Segment (IC & Manager)</li></ul>Recommended Training<br /><ul><li>By Segment (IC & Manager)</li></ul>Key Initiatives<br /><ul><li>Fast Start
  10. 10. Role Guide
  11. 11. Launch Readiness</li></ul>SMSGR Program Adoption<br /><ul><li>SMSGR Products & Program/Tools
  12. 12. Front Row Access </li></ul>Measures of Success:<br /><ul><li>Green FRI & RIS
  13. 13. Fast Start 97%
  14. 14. # Front Row Access Events
  15. 15. X Campaigns Recommended and Program Adoption</li></li></ul><li>Drive Consumption<br />5<br />
  16. 16. Drive Consumption<br />6<br />
  17. 17. Drive Consumption<br />7<br />
  18. 18. Execution Plan* – FastStart FY10<br />8<br />*Current plan of record May 7, 2009<br />
  19. 19. Drive Consumption<br />9<br />
  20. 20. Drive Consumption<br />10<br />
  21. 21. Drive Consumption<br />11<br />
  22. 22. Drive Consumption<br />12<br />
  23. 23. FY10 Execution Plan –Front Row Access <br />13<br />
  24. 24. FY10 Execution Plan –Front Row Access, cont. <br />14<br />
  25. 25. FY10 Field Marketing Focus, Strategies & Programs<br />Current Situation<br /><ul><li>Adoption of annual brand theme is slow to hit all roles in SMSG
  26. 26. Awareness gap needs to be filled with people managers around Readiness / Employee Development
  27. 27. Success stories focus on all segments vs. Growing Share / ROI</li></ul>Drive Consumption<br />Build Strong Commitment<br />Goals & Objectives<br /><ul><li>Support of SMSG Readiness Branding and Annual Theme in Communications
  28. 28. Target Marketing for Communicating Readiness for Managers
  29. 29. Drive Connected & Integrated Marketing – Measure Impact</li></ul>Strategies & Programs<br />Branding<br /><ul><li>Driving for Success Brand Execution</li></ul>Audience Marketing <br /><ul><li>Readiness for Managers</li></ul>Connected Marketing (Corp + Region + Segment + Tools)<br /><ul><li>myReadiness Mailer
  30. 30. Success Stories – Growing Share / ROI</li></ul>Measures of Success<br /><ul><li>WW Brand Adoption
  31. 31. People Manager Communications – x% of Campaigns include targeted messaging for managers
  32. 32. x# Success Stories</li></li></ul><li>Build Strong Commitment<br />Poster<br />Retractable banner<br />Success Story template (MS Word, 1 page)<br />Table tents<br />Table cloths<br />Web Ad<br />Web Banners<br />MS Word document template<br />16<br />
  33. 33. Execution Plan: Branding <br />17<br />Global Theme & Branding Guidelines <br />
  34. 34. Execution Plan: Branding <br />18<br />Naming Process<br />
  35. 35. Build Strong Commitment<br />19<br />
  36. 36. Execution Plan – People Managers<br />20<br />
  37. 37. Build Strong Commitment<br />21<br />
  38. 38. Build Strong Commitment<br />22<br />
  39. 39. Appendix<br /><ul><li>Execution Plan Template
  40. 40. Summary of Strategies </li></ul>23<br /><ul><li>Success Stories – Growing Share / ROI</li></li></ul><li>Summary of Strategies<br />24<br />
  • jaidecker

    Oct. 24, 2019
  • johnyvo

    Jul. 30, 2017
  • JuniceLiew1

    May. 21, 2017
  • kimberlyochal

    Mar. 25, 2016
  • JamesEricWood

    Nov. 19, 2015
  • alameenpa

    Jan. 15, 2015

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