2. Agenda
• 9-9:45: Welcome and intros
• Including: Expectations to the workshop?
• Top of mind questions and fears regarding the USA?
• 9:45-10.15: Characteristics of firms that succeed in the USA
• 10.15-12 Lean Internationalization
• 12-13: Lunch
• 13-18 Individual 30min sessions
• 18-18:30 Wrap-up and evaluation
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17. Characteristics of firms that succeed in the
USA
• Organisation and team:
• USA market is a priority for the CEO and Board of Directors
• USA lead person is one of the company founders or an executive with 5+ years history
at company and deep and trusted roots across the home organization
• 24/7 attitude with an ability to execute on the plan but learn, change and adapt to
find product market fit
• Sees the US market as a marathon, not a sprint. Long term the US-market is
considered a “must”
• Dedicated person championing and supporting the USA mission in the home office on
a daily basis
• US-Founder = Heavily charged with customer engagement
• Recruits help / Outsources less value added activities including admin, book keeping,
etc.
2015 Copyright Katapult Group