Digital engagement strategies to increase fan loyalty, participation & sales
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This document discusses digital fan engagement and how Plyfe can help solve engagement issues for organizations. It outlines Plyfe's services for driving ticket, merchandising and sponsorship sales through engaging experiences before, during and after events. These include creating rich, interactive experiences and polls to boost sponsorships. Examples are given showing high engagement rates for real-time galleries and quizzes. The document encourages redefining fan engagement with Plyfe's free and measurable engagement tools.
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Digital engagement strategies to increase fan loyalty, participation & sales
- 1. •PULL OUT YOUR SMARTPHONE & GO TO •plyfe.com/nsf
- 3. Awesome …but also sucks DIGITAL ENGAGEMENT
- 5. POPULAR •EA SPORTS | GIFERATOR https://www.youtube.com/watch?v=yMgG1iWv2ow
- 6. POPULAR •NIKE | THE LAST GAME | RISK EVERYTHING https://www.youtube.com/watch?v=Iy1rumvo9xc
- 7. POPULAR •NIKE | THE LAST GAME | RISK EVERYTHING 256,801 Likes 83K Shares
- 9. SOLUTION •ENGAGEMENT AT WORK •Fan engagement pain-points that digital can solve: TICKET SALES MERCHANDISING SALES SPONSORSHIPS INCREASE LOYALTY AND PARTICIPATION BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
- 10. PLYFE •CREATE RICH, INTERACTIVE EXPERIENCES • Real-time, cost-effective, contextual, measurable and ROI based
- 11. TICKETS •DRIVE SALES THROUGH ENGAGEMENT •Ticket sales, before or last minute tickets
- 12. MERCHANDISING •DRIVE SALES THROUGH ENGAGEMENT •Merchandising sales before, during or after the event
- 13. SPONSORSHIP •USA TODAY •Plyfe Polls to engage audiences, providing sponsorship opportunities. 16.4% PARTICIPATION 16.4% average vote/impression rate
- 14. REAL-TIME •TOYOTA •Real-time creation and participation through Plyfe Social Gallery 34% ENGAGEMENT 34% of visitors clicked and scrolled through pictures
- 15. LOYALTY •USER PROFILES •Resulting in in-depth audience understanding
- 16. COUNTRY CROCK 80% BROC&BACON PROOF-POINTS •THE NUMBERS SPEAK FOR THEMSELVES… IBM 43% CLICK-THRUS Personality Quiz Ad-link USA TODAY 50% MOBILE COED 58% SIGNED UP Plyfe Sweeps Card COUNTRY CROCK 80% BROC & BACON TOYOTA 19% ENGAGEMENT
- 17. Q&A TIME •REDEFINE YOUR FAN ENGAGEMENT TODAY •Email me at: mateen@plyfe.me or get started for free! => plyfe.com/sweeps
Notes de l'éditeur
- People spend time
- US ADULTS SPEND 11 HOURS WITH DIGITAL MEDIA DAILY Any other Stat here-
- digital is awesome but also sucks An opportunity but also hard, expensive and untrackable Digital is an opportunity, it’s fantastic, we’re spending about 50% of our life in it…YOU have the potential to go around the clock with a consumer, a fan, a loyalist and ENGAGE with them. THAT’s AWESOME. BUT, it’s time consuming and expensive to cut through the clutter. Even when we do spend time and money how do we tie back to ROI? How do we track it?
- Or, what does engagement really mean? engagement or consumption? (https://plyfe.me/h/4ON) For us engagement is all about a dialogue. It goes beyond a share, a like, or a comment. It get them to lean in and participate. QN POLL ARE YOUR FANS ENGAGING OR CONSUMING? These are 3 examples of how engagement tactics are applied. Is this engagement or consumption? As a fan, can I engage? Can I be a part of the dialogue? Digital engagement is more about consumption as opposed to engagement. It’s okay that you are doing this…this is part of building a foundation. I get it…if it were easy, turn key and less expensive you all would take it to a new level. Let’s look at a couple of examples.
- Different Engagement or Consumption? 1. MAKE COMPANIONS, NOT CAMPAIGNS When creating tools and content for the second screen, remember to be the cheerleader, not the quarterback. Instead of designing new campaigns that distract from the action, make companions that fuel the passion without getting in the way. 2. DESIGN WITH TOUCH IN MIND (mobile) The majority of second-screen consumption happens on smartphones, so be smart about layouts. Start designing with the smallest screen in mind and then work up to the largest. 3. TELL STORIES WITH DATA Data isn’t just the basis for a strategy or the way to measure a campaign. Stories told through data can be powerful and compelling. Think about some data streams that might be relevant to a brand or category. How could these influence the content’s creation?
- Different Engagement or Consumption?
- Different Engagement or Consumption?
- When we think about digital we think about ROI + Engagement Majority people here trying to solve one of if not all of these 4 problems POLL: WHICH DO YOU CARE ABOUT MOST? (https://plyfe.me/h/2O2)
- That’s why we built plyfe platform value value value (cheap, fast, interactive, contextual, trackable, roi based) (ICONS image) Turn key solutions to help create opps that are lean in, to be measurable and ROI based. We are like the word press for interactivity. We’ve made it super easy to take your content and make it engaging / dialogue/ …. Build in Minutes Choose an interactive card type. Input text, images, videos and links. Review, then make changes or publish! Publish Anywhere Share directly to social media platforms or Embed with one line of code – “set it and forget it”. Update the published card from the Plyfe platform. You can even distribute via ad servers. Report Track performance in real-time. Create user profile for personalization. Gain insights for content optimization.
- BUiLD AS A POLL (https://plyfe.me/h/MzL) Examples of how the interactive cards can solve one of the four problems Timely – real time adjustments Driving action based on the user interaction Feedback in percentages of how everyone else is voting Easy to implement Driving an action based on decision tree-esque result
- BUILD AS A VIDEO POLL (https://plyfe.me/h/YO9) Examples of how the interactive cards can solve one of the four problems Leveraging content you already have and making it tie contextually to your business goals Ad servers you currently use
- Making content more interactive and giving sponsors new kinds of packages/value
- Sports is all about being in the moment, whether its pre, during or post We can bring fans together throughout these moments with social gallery Ok so let’s pull this up because it is SO easy Show platform talk about embed code Show the reporting
- Resulting in in-depth audience understanding USA TODAY 50% MOBILE
- GO TO PLYFE.COM TO SEE MORE & ENTER THE SWEEPS EVERYONE THAT ENTERS WILL GET A FREE 2 WEEKS