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•PULL OUT YOUR SMARTPHONE & GO TO
•plyfe.com/nsf
DIGITAL TODAY
Awesome
…but also sucks
DIGITAL ENGAGEMENT
ENGAGEMENT OR CONSUMPTION?
POPULAR
•EA SPORTS | GIFERATOR
https://www.youtube.com/watch?v=yMgG1iWv2ow
POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
https://www.youtube.com/watch?v=Iy1rumvo9xc
POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
256,801
Likes
83K
Shares
DEFINING FAN ENGAGEMENT
SOLUTION
•ENGAGEMENT AT WORK
•Fan engagement pain-points that digital can solve:
TICKET
SALES
MERCHANDISING
SALES
SPONSORS...
PLYFE
•CREATE RICH, INTERACTIVE
EXPERIENCES
• Real-time, cost-effective, contextual, measurable and ROI based
TICKETS
•DRIVE SALES THROUGH ENGAGEMENT
•Ticket sales, before or last minute tickets
MERCHANDISING
•DRIVE SALES THROUGH ENGAGEMENT
•Merchandising sales before, during or after the event
SPONSORSHIP
•USA TODAY
•Plyfe Polls to engage audiences, providing sponsorship opportunities.
16.4%
PARTICIPATION
16.4% av...
REAL-TIME
•TOYOTA
•Real-time creation and participation through Plyfe Social Gallery
34%
ENGAGEMENT
34% of visitors clicke...
LOYALTY
•USER PROFILES
•Resulting in in-depth audience understanding
COUNTRY
CROCK
80%
BROC&BACON
PROOF-POINTS
•THE NUMBERS SPEAK FOR THEMSELVES…
IBM
43%
CLICK-THRUS
Personality Quiz Ad-link
...
Q&A TIME
•REDEFINE YOUR FAN ENGAGEMENT TODAY
•Email me at: mateen@plyfe.me or get started for free! => plyfe.com/sweeps
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Plyfe - Sports Forum 2015

  1. 1. •PULL OUT YOUR SMARTPHONE & GO TO •plyfe.com/nsf
  2. 2. DIGITAL TODAY
  3. 3. Awesome …but also sucks DIGITAL ENGAGEMENT
  4. 4. ENGAGEMENT OR CONSUMPTION?
  5. 5. POPULAR •EA SPORTS | GIFERATOR https://www.youtube.com/watch?v=yMgG1iWv2ow
  6. 6. POPULAR •NIKE | THE LAST GAME | RISK EVERYTHING https://www.youtube.com/watch?v=Iy1rumvo9xc
  7. 7. POPULAR •NIKE | THE LAST GAME | RISK EVERYTHING 256,801 Likes 83K Shares
  8. 8. DEFINING FAN ENGAGEMENT
  9. 9. SOLUTION •ENGAGEMENT AT WORK •Fan engagement pain-points that digital can solve: TICKET SALES MERCHANDISING SALES SPONSORSHIPS INCREASE LOYALTY AND PARTICIPATION BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
  10. 10. PLYFE •CREATE RICH, INTERACTIVE EXPERIENCES • Real-time, cost-effective, contextual, measurable and ROI based
  11. 11. TICKETS •DRIVE SALES THROUGH ENGAGEMENT •Ticket sales, before or last minute tickets
  12. 12. MERCHANDISING •DRIVE SALES THROUGH ENGAGEMENT •Merchandising sales before, during or after the event
  13. 13. SPONSORSHIP •USA TODAY •Plyfe Polls to engage audiences, providing sponsorship opportunities. 16.4% PARTICIPATION 16.4% average vote/impression rate
  14. 14. REAL-TIME •TOYOTA •Real-time creation and participation through Plyfe Social Gallery 34% ENGAGEMENT 34% of visitors clicked and scrolled through pictures
  15. 15. LOYALTY •USER PROFILES •Resulting in in-depth audience understanding
  16. 16. COUNTRY CROCK 80% BROC&BACON PROOF-POINTS •THE NUMBERS SPEAK FOR THEMSELVES… IBM 43% CLICK-THRUS Personality Quiz Ad-link USA TODAY 50% MOBILE COED 58% SIGNED UP Plyfe Sweeps Card COUNTRY CROCK 80% BROC & BACON TOYOTA 19% ENGAGEMENT
  17. 17. Q&A TIME •REDEFINE YOUR FAN ENGAGEMENT TODAY •Email me at: mateen@plyfe.me or get started for free! => plyfe.com/sweeps

Plyfe presentation for Sports Forum 2015 sports-forum.com

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