Jar Creative is a digital experience agency based in Toronto, Canada. These are 10 principles that guide us in our work.

1. A DIGITAL AGENCY
MANIFESTO

2. Great experience is
1. in the details.
Does it matter whether that button is blue or green? Whether
we use 5 words for the headline instead of three? From our
perspective, it matters a lot. Obsessive attention to every
detail is what distinguishes a great experience from the rest.

3. 2. Plan results (not features).
While end-users are inherently
goal oriented, designers tend
to plan product development
around a feature set. A user-
centred perspective allows us
happy kid to develop solutions that are
focused on results rather than
processes.
sad cake

4. 3. Speak human.
Words can warm an audience to
our humanity - or chill them with
corporate calculus. Don’t leave
copywriting to the engineering
department.

5. 4. Trust is earned through consistency.
In a world of quick fixes, instant gratification, and infinite
choice, people are naturally wary of any claims made about
a product or service. Earn their trust through consistently
adding value and delivering on promises.

6. 5. The goal is engagement.
There are tangible components of usability.
Consistent validation, contextual information and
carefully curated options all contribute to intuitive
interfaces that support user engagement.

7. 6. Eventually, all marketing
will be software driven.
As increasingly sophisticated consumers
become wary of persuasion techniques
and technology seeps into all corners of
life, software platforms that provide utility
and engagement will form the basis of a
brand’s relationship with its customers.

8. 7. Tell stories.
Facts and figures
can draw attention,
but narratives have
the ability to trigger
emotions, which are
the ultimate drivers
of action.

9. 8. Teaching is the path to excellence.
In an era of constant change and ever increasing complexity,
we must be perpetual students. The opportunity to share our
knowledge allows us to contribute lasting value, while
challenging and clarifying our beliefs.

10. 9. Focus on what you do best
Excellence is achieved through
a consistent focus on a select
group of services or skills. This
applies equally to businesses,
products and individuals.

11. 10. Uncertainty is unavoidable.
As User Experience Designers, we dive into challenges
that have yet to be clearly defined. The work begins
before the final solution is known.

12. Who We Are
Jar Creative is a digital experience agency based in Toronto, Canada.
We are designers, strategists and technologists who are passionate
about building great websites, mobile applications and online
products. Our clients include well-known international brands and
small entrepreneurial businesses.
www.jarcreative.com

13. Photo Credits:
Slide 10 “rowing” by "Jon Fravel" www.flickr.com/photos/jfravel
Slide 2 “two forms” by Roban Kramerto
Slide 4 Uncredited - public domain
Slides 3, 6, 9, copyright Jar Creative
Slides 1, 8, 11, iStockphoto.com
Slide 7 copyright Nike