How context based digital services will change customer experience and sales in retail?
I had this presentation on May 7th in Helsinki Sanomatalo. The IoT seminar was organized by CXPA Finland & Mobile Monday.
1. How context based digital services will change customer experience and sales in retail
Context Based Mobile Services
Jarno Malaprade / Tietotalo
2. Three steps of mobile
1. Mobile phone 2. Phone of Internet Apps 3. Personal Assistant
3. 3
IoT is a network of physical objects (”things”)
embedded with sensors and connectivity with
user, operator, manufacturer or other
connected devices.
Internet of Things
5. Beacons are small radio
transmitters that send out a
signal at regular intervals. This
signal contains an individual
beacon id.
Mobile apps can identify
beacons and figure out their
distance to that particular
source of signal.
Beacons often contain other
extra services that smartphones
can query, such as
temperature or motion data.
6. 6
Mobile apps using beacons are connected with the physical world as
beacons unlock micro-location and contextual awareness. Apps will
know where you are and how you move, even what objects you touch
(stickers with sensors for movement).
Beacon based apps are aware of their environment
7. 7
Personal Assistant Will…
… tell you automatically when
your next buss arrives.
.. guide you through a theme
park and enrich your experience
… tell you stories and gives
background information about
the art pieces at a gallery or
a museum
… show a boarding pass at
the right moment at the airport
and guides you to your terminal
… make it possible to order
and pay a pint of beer at
your table
… tell you when it’s your turn
and who will take care of you
… help you to find a shop
of your interest in a huge
shopping mall
… alarm and tell your child
is too far away from you
in the beach
9. Liki in brief
Liki is a cloud based content management
platform for mobile apps. It is built especially
for iBeacon technology.
Content,
notifications
Scheduling
PersonalizationIn-door analytics
11. Apps can include a variety of context based actions.
You can link any location with info cards, functionalities, coupons
or raffle tickets, guidance…
13. 13
In-door analytics
Liki collects in-door analytics data and
pulls :
§ Ability to follow unique devices
§ Installation times, arrival times
§ Arrival and exit times in beacon regions
§ Visitor flow by time
§ Number of shown and used coupons
§ Number of shown context based
messages
§ Number of shown raffle tickets and
participant information
§ Used platforms
§ Popularity of different personalized
content
A journey of a random user on January 17th 2015
17. Visits the store close to the
product: coupon is used or
not used
Visits web shop,
not buying Goes by the store and
receives a discount coupon
for the product
This product
interests me but it
doesn’t fit my
budget…
1. A personalized push notification about
installments etc.
2. Thank you! Other customers were also
interested in…
Retargeting
18. Visits the store close to the
product: coupon is used or
not used
Visits web shop,
not buying Goes by the store and
receives a discount coupon
for the product
This product
interests me but it
doesn’t fit my
budget…
1. A personalized push notification about
installments etc.
2. Thank you! Other customers also
interested in…
Retargeting
Data you own
and collect
20. The art of marketing
What do they want to buy? How can you tell it to them in-store?
21. The art of marketing
Liki can control screens, lights and audio of your environment.
Beacons:
Product proximity or
product movement
Liki based App
Logic and content
Wifi based
RGB light bulbs
Screen connected
to internet
22. Interactive “things” with beacons and stickers
§ Lights can change as the product is moved.
§ Presenting products on the screen based on
1. movement of the product
2. proximity of a client
3. preferences of a client
4. behavior of a client