Puheenvuoro Flocklerin ja Tietotalon yhteisessä digitaalisten asiakaskohtaamisten aamuaisella Cafe Ekbergissä pe 13.5.2016 klo 8:30–11:30.

1. smarter customer experiences
www.liki.io

2. Liki.io is a mobile engagement platform for companies looking
for a solid solution with which to build smart digital services, increased
customer loyalty and personalized location aware communications.

3. Liki.io has changed customer experiences in Matka – Nordic Travel Fair,
The Moominworld theme park and Rovio Angry Birds shop.
Liki.io platform in use
The Finnish Fair Corporation

4. Conversion starts with showing the right
message to the right customers, at the
right time. Studies have shown that
behavior aware targeting can give up to
+300% boost to relative contribution to
sales per visitor compared to classical
segmented merchandising. *
It is all about
behavior and interests.
* Studies by Avail

5. Does behavior really matter?

6. Proximity based targeting counts.
54%
Average conversion rate in proximity
based mobile allotments in the
Nordic Travel Fair 2015.
73%
User registration rate in a mobile
app offering discount coupons.
50%+
People who receive a personalized
proximity based messages walk
into the venue.*
* Study by Kontakt.io & Howler

7. The Liki Fair application works as
a personal guide. It offers personalized content
based on your profile and interests and allows
you to plan your visit in advance. Liki.io Fairs
notifies whenever a program of your interest is
about to begin or you are close to an interesting
exhibitor.
Visitors are also able to collect digital coupons
and take part in the exhibitors digital lotteries.
Enhancing real life
experience with digital

8. All the content of the Nordic Travel Fair 2015 app was managed in Liki.io platform and
therefore organizers were able to change or schedule any content on the fly.
Ease of use, ease of management

9. 9
Liki.io does not only transfer
the user experience and
loyalty program into the
digital era but it also collects
loads of visitor data for
analytics.
This rich data can be used
to analyze customer
experience, visitor paths
and interactions with your
services and products.
Fundamentally, it helps you
optimize your in-store
conversion.

10. Positioning
What we learned about beacon support
- We are 60% of water
- People block signals
- Interference and
reflection happen
Hardware variation
- Myriad of phone
models each having
a unique Bluetooth
antenna and
processor capacity
- Platform differences
Check & Remind
- Check settings and
permissions
- Keep reminding
nicely
~20% used beacon support even though the app didn’t guide people to do that

11. The Moominworld theme park has the biggest beacon implementation in
Finland. The Moomin-app is a visitors guide to Moominworld and it
enriches the visit for the whole family.

12. Each beacon in the theme park has it's own function in the path of the visitor. Beacons offer
additional information, fun facts and launch discount coupons in restaurants and shops.
Fluent interaction and sales activation

13. Liki.io
Watch the case video and see how
Liki.io works in Moominworld
Click to watch the case video

14. Liki.io make stores come alive in many ways. Rovio uses Liki.io to tell the
stories behind the Stella Angry Birds characters. Liki.io Presenter application
recognizes the movement of any plush toy and changes the lights, sounds
and screen content based on the toy that moves.

15. Liki.io
Watch the video and see
Liki.io Presenter in action
Click to watch the case video

16. Liki.io
Want to know more?
Give us a call.
Jarno Malaprade
Tel. +358 40 546 1110
Email: jarno@liki.io
Jari Auranen
Tel. +358 40 540 6612
Email: jari@liki.io