Growing Up Gen Z
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Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
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Growing Up Gen Z
- 1. GROWING UP GEN EDGEN A V I G A T I N G T H E P O W E R & I N F L U E N C E O F G E N E D G E I N T H E H O U S E H O L D @ T H I S I S O M E L E T @ G I L L Z Z Z Z
- 3. 4%Only of today’s families can be classified as “traditional” Edelman Insights. “Marketing to the Modern Family:What Brands Can Do Today To Be Relevant Tomorrow.” SlideShare.
- 5. 40% of all kids today are born to single mothers 2 million kids are raised by LGBT parents 50% increase in the multicultural youth population Edelman Insights. “Marketing to the Modern Family:What Brands Can Do Today To Be Relevant Tomorrow.” SlideShare. Lagorio-Chafkin, Christine. “The Most Entrepreneurial Generation Yet.” Inc.
- 6. For Gen Edge, their “normal” is families of all shapes, sizes, races, and orientations.
- 9. GENERATIONALVALUESGen Edgers today share many of the same values as their Boomer grandparents. B O O M E R S G E N E D G E > Pragmatism > Realism > Caution > Thriftiness > Open-mindedness Lynch, Amy. “Gen Z Kids Are Like Their Great-Grandparents. Here’s Why.” Generational Edge.
- 10. PASSIONATEPRAGMATICS CRITICALSKEPTICSCYNICALIDEALISTS B O O M E R S / G E N E D G E M I L L E N N I A L S G E N X Lynch, Amy. “Gen Z Kids Are Like Their Great-Grandparents. Here’s Why.” Generational Edge.
- 11. Grandparents + Grandchildren = BFFs
- 12. PARENTING
- 13. GENEDGE&THEIRPARENTS 88%claim to be extremely close with their parents 69%say their parents are their top role models 4/10 consider their parents as more of a friend than an authority figure Cassandra Trend Report: Gen Z. The Intelligence Group.
- 14. Unlike previous generations, Gen Edge trusts, respects, and genuinely enjoys hanging out with their parents.
- 15. KGOY(KIDSGETTINGOLDERYOUNGER)Iconoculture Wake Up Quarterly: Gen Z. Omelet.
- 16. say getting their identity stolen is a top concern 40% would rather save money than spend it immediately 57% are worried about being able to afford college 36% follow the rules 52% are anti-violence advocates 46% would give $10 to help someone rather than spend it on themslves43%Cassandra Trend Report: Gen Z. The Intelligence Group. Wake Up Quarterly: Gen Z. Omelet.
- 17. Technology is speeding up their lives, allowing kids to enter adulthood at a much earlier age
- 19. $200BILLION $1TRILLION $16.90/WEEK Cassandra Trend Report: Gen Z. The Intelligence Group. Lagorio-Chafkin, Christine. “The Most Entrepreneurial Generation Yet.” Inc.
- 20. 68%of moms and dads say children have an influence on purchase decisions Edelman Insights. “Marketing to the Modern Family:What Brands Can Do Today To Be Relevant Tomorrow.” SlideShare.
- 21. Percentage of moms who feel their Gen Edge child is influential when purchasing the following: TOYS APPAREL THE WEEK’S DINNER ENTERTAINMENT FAMILY VACATION 8 4 % 7 4 % 7 3 % 6 9 % 6 6 % TV CELL / MOBILE COMPUTER HOME FURNISHING FAMILY CARS 6 0 % 5 6 % 5 2 % 3 2 % 2 9 % Sparks & Honey. Meet Generation Z: Forget Everything You Learned About Millennials. SlideShare.
- 22. RAD DADS
- 23. SAHD(STAY-AT-HOMEDAD) 16% of all dads are stay-at-home dads 75%of all dads call fatherhood their most important job 1965 The amount of time dads spend with their kids has tripled since Wake Up Quarterly: Gen Z. Omelet.
- 24. 33%say they take on the “traditional mom” role in their household Edelman Insights. “Marketing to the Modern Family:What Brands Can Do Today To Be Relevant Tomorrow.” SlideShare.
- 25. 83% take care of children 70% buy groceries 67% cook 64% do laundry70% clean Edelman Insights. “Marketing to the Modern Family:What Brands Can Do Today To Be Relevant Tomorrow.” SlideShare. Cassandra Trend Report: Gen Z. The Intelligence Group.
- 26. Dads today are helping to blend gender roles and expectations, leading to a universal concept of “parent”
- 27. GOLDEN RULES
- 28. Acknowledge them Get to know them Challenge them Don’t treat them like children
- 29. THANK YOU